Managed and championed the global market perspective for SAP NetWeaver™ Identity Management delivering a vision which incorporates key input from customers, sales, product management and others to influence the business strategy and planning, the stakeholders, the analyst community and product definition.• Developed effective, strategic positioning and messaging for SAP’s platform solutions that made a positive impact of increased sales. • Successfully produced; within budget, marketing collateral and championed marketing programs and events; such as, solution briefs, solution in detail, white papers, advertorials, editorials, webcasts, summits and sponsored conferences to drive the value proposition of SAP NetWeaver™ Identity Management. • Effectively communicated with analysts on the acquisition of MaXware, now SAP NetWeaver™ Identity Management, driving value to the customer.• Successfully fostered stronger relationships with influencers responding efficiently to analyst’s RFIs.• Delivered “high-level”, quality presentations to customers at Executive Briefings.