William Stark

William Stark Email and Phone Number

Senior Product Manager - Ad Products @ Best Buy
Eden Prairie, MN, US
William Stark's Location
Eden Prairie, Minnesota, United States, United States
William Stark's Contact Details

William Stark personal email

n/a
About William Stark

Leading outcome-based products and fostering agile environments where product teams experiment and learn their way to the greatest value for our customers. I have a variety of skillsets I'm continuously improving on in Experience Design and UX, Product Management, Visual Communication, Storytelling and Business Strategy.

William Stark's Current Company Details
Best Buy

Best Buy

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Senior Product Manager - Ad Products
Eden Prairie, MN, US
Website:
bestbuy.com
Employees:
71490
William Stark Work Experience Details
  • Best Buy
    Senior Product Manager - Ad Products
    Best Buy
    Eden Prairie, Mn, Us
    View
  • Best Buy
    Senior Product Manager - Ad Tech
    Best Buy Jun 2024 - Present
    - Leading our Supply-Side efforts to improve ad optimization across our digital properties to serve both advertisers and customers- Leading OI driving demand initiatives to set BBY Ads up for the future of Retail Media Networks
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  • Best Buy
    Senior Product Manager - Paid Membership, Customer Growth
    Best Buy Apr 2023 - Jun 2024
    - Primary Outcome: Driving membership engagement & high value interactions across product and membership lifecycles with Paid Customer segments leading to increase member spend and retention. - Solutions: Personalized Member Experiences (Deals, Discovery and Video Shopping), Post-Purchase Engagement Experiences and Engagement Model Frameworks.- KRs: Increase Conversion, Increased Visit-Time, Increased Actions- Responsible for: Market analysis, research and insights, business hypothesis, and development and iterative deployment with low lead times
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  • Best Buy
    Lead Agile & Product Coach
    Best Buy May 2019 - Apr 2023
    - Help Best Buy build high-performing teams aligned to value: experience in search, subscriptions/membership, data engineering and cloud platforms.- Measure and improve lead time and cycle time to help our teams reduce time-to-market.- Advance a culture of product metrics and analytics to help our PM discipline define, measure and operationalize their OKRs, KPIs, OMTM and other key metrics.-Improve organizational work management tooling to better measure value (OKRs) and adapt results-based funding structures- Scrum and development training practices for Product Managers growing their capability in product metrics, backlog management, product strategy and vision.- Develop and support new training and development in the Best Buy Product Community of Practice:Product Strategy, Product Vision and Go-to-market plans.
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  • Best Buy
    Experience Design Lead
    Best Buy Nov 2016 - Apr 2019
    Greater Minneapolis-St. Paul Area
    Experience in Digital/Physical design leading in home client services, tech support products, and selling.- Led research and design for major in-home selling services for Best Buy including physical and digital touchpoint- Conducted user studies, prototype experimentation to test product-market fit for essential digital products for our employees and customer in the retail shopping experience including, new buying experiences for appliances, employee selling tools and customer account portals. - Crafted and built key measures to track performance of designs with users with PMs
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  • Rêve Consulting
    Strategist
    Rêve Consulting May 2016 - Nov 2016
    Rêve Consulting is a strategy and service design consultancy, that helps people and organizations innovate and grow. We work with some of the world’s biggest companies to co-create winning strategies and implement them in the marketplace. Passionate about catalyzing change, we work alongside our clients to democratize strategy, prototype innovative solutions and deliver compelling experiences that delight customers.Work primarily in healthcare online portals, internal IT service sites and digital/physical interfaces for retail.
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  • Periscope
    Brand Engagement Strategist
    Periscope Mar 2012 - May 2016
    Greater Minneapolis-St. Paul Area
    What I Do:• Distill business, customer, and client constraints and insights into digestible components for design and creative teams.• Design a compelling omni-channel experience and engagement strategy in which all customer interactions (app, email, TV, sponsored search, event, packaging) are considered.Areas of Expertise:• Business Metrics and Customer Experience: Work with CMO's and CEO's of Fortune 500 companies to develop customer engagement strategies for the brand to track and improve the customer experience • Communications and Media: Utilize journey mapping to deliver engagement strategies across all channels and touchpoints (apps, websites, digital media, search event, POP)• Research and Measurement: Experience in research-rich and data-driven projects. Leverage tools such as Tableau to visualize data and manage brand dashboards.
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  • Periscope
    Community Engagement Advocate
    Periscope Feb 2011 - Jun 2012
    Greater Minneapolis-St. Paul Area
    • Crafting social listening and channel measurement reports• Providing support and creative for events (dealer shows, trade shows, sales meetings, etc…)• Channel and audience research (media plans, technographics and demographic research)
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William Stark Skills

Social Media Marketing Communications Content Strategy Brand Management Digital Strategy Public Relations Digital Marketing Customer Experience User Experience Analytics Strategy Social Networking Service Design Marketing Strategy Business Strategy Brand Development Brand Architecture Business Analysis Product Development Adobe Creative Suite Leadership Marketing Communications Planning Airtable Capability Development Social Media Marketing Advertising Facebook

William Stark Education Details

Frequently Asked Questions about William Stark

What company does William Stark work for?

William Stark works for Best Buy

What is William Stark's role at the current company?

William Stark's current role is Senior Product Manager - Ad Products.

What is William Stark's email address?

William Stark's email address is ws****@****mas.edu

What is William Stark's direct phone number?

William Stark's direct phone number is +165150*****

What schools did William Stark attend?

William Stark attended University Of St. Thomas.

What are some of William Stark's interests?

William Stark has interest in Customer Experience, Measurement Programs, Politics, Health, Enterprise Strategy, Service Design, Education, Digital Engagement, Human Rights, Brand Strategy.

What skills is William Stark known for?

William Stark has skills like Social Media, Marketing Communications, Content Strategy, Brand Management, Digital Strategy, Public Relations, Digital Marketing, Customer Experience, User Experience, Analytics, Strategy, Social Networking.

Who are William Stark's colleagues?

William Stark's colleagues are Louis Lane, Dom Reaves, Mesa Luker, Emily Waugh, Olivia Dilauro, John Hyat, Courtney Carter.

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