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The Independent Business Alliance (IBA), LLC, is a Limited Liability Company that uses the latest learning technology and exceptional intellectual content to provide a path for millions of American business executives who are unemployed, under-employed or have left the job market entirely to re-engineer their careers by using their skills and experience to become independent management consultants serving the small and mid-sized business community
The Independent Business Alliance
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Certified Adviser (C.A.)The Independent Business Alliance Feb 2017 - PresentSenior Executive with a 35 year career of introducing initiatives to drive growth within intensively competitive and newly created markets - Expert in creating the “vision”, identifying opportunities, creating high-quality products, delivering strong revenues and profits, and positioning businesses for sustainable growth.Recognized for establishing, growing, and managing top performing teams - Skilled in; developing and leading sales & marketing, product management, project management, staff development, team leadership, problem solving, new product development, and identifying growth opportunities, to consistently exceed goals across a wide range of companies and product categories. Areas of expertise:• Business strategy, planning and execution • Delivery of top and bottom line goals• Product Development – from concept to user• Marketing & Product Management• Sales Team Management• Team Development & Leadership• Business culture
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Sales ManagerLime Energy Jun 2015 - Aug 2016Energy Efficient Lighting Program geared to small and mid sized businessesExceeded annual sales goals by 12% Instituted and on-going sales performance tracking system allowing for early identification of issues and successes which could be addressed or reinforced in a timely manner Assumed a hands-on approach to lead generation via advance planning, training, and accountability resulting in a 15% increase in qualified leads -
Project ManagerExhibitcraft, Inc. Nov 2013 - Jul 2014Project Manager – Retained on a short-term contract basis to initiate and manage the development and launch of two new product offerings. Projects completed on time and within budget.
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Sales & Marketing ManagerAmertac Apr 2002 - May 2013Provided marketing direction for Under Cabinet Lighting including new product introductions, line review leadership, packaging and promotions.Spearheaded company initiative for LED Lighting. Introduced 15 new products which achieved successful distribution in Big Box and hardware accounts.Reversed a multi-year, double digit decline in the Specialty Retail Group within 9 months of assuming responsibility via a personalized and hands-on approach with 27 independent Manufacturer's Reps.
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Marketing DirectorHartz Mountain Aug 1997 - Apr 2002Provided marketing strategy and direction for the Bird & Small Animal category ($90 million in sales)Strategically repositioned the business category via a quality segmentation strategy coupled with improved packaging structure and graphics resulting in a 12% sales increase.Introduced Hartz Bonanza, a premium line of bird and small animal diets, which created a new category segment. Generated $20 million in sales within 18 months of introductionImplemented cost savings program across entire product line. Results of $500,000 on an annualized basis with no impact on product or package qualityImplemented an SKU reduction program that resulted in a 20% reduction in items with virtually no impact on sales and profits.Identified and implemented an influencer marketing strategy to drive awareness/sales via expert endorsements. -
Vp - Group Account DirectorHadley Group Jul 1993 - Dec 1996Provided marketing management for Coppertone, G.D. Searle, NationsBank, Wyeth Labs, Hershey’s and Schering Plough OTC.Implemented key market promotion initiative involving local media plus store events/couponing for Coppertone resulting in share increase of 100% vs. non-promoted marketsCharted new ground by implementing a test for the first account specific promotion in the pharmaceutical industry. Test was expanded on a regional basis and with select retailers.
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Marketing Services ManagerGuild Group Sep 1991 - Jul 1993
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Group Categroy ManagerReckitt & Colman Aug 1987 - Sep 1991 -
Product ManagerGaines Foods Inc Sep 1984 - Jul 1987Tarrytown, Ny
Bill Weston Skills
Bill Weston Education Details
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Marketing -
Economics
Frequently Asked Questions about Bill Weston
What company does Bill Weston work for?
Bill Weston works for The Independent Business Alliance
What is Bill Weston's role at the current company?
Bill Weston's current role is Certified Adviser at The Independent Busienss Alliance.
What is Bill Weston's email address?
Bill Weston's email address is ws****@****msn.com
What is Bill Weston's direct phone number?
Bill Weston's direct phone number is +120178*****
What schools did Bill Weston attend?
Bill Weston attended Syracuse University, St. Lawrence University.
What skills is Bill Weston known for?
Bill Weston has skills like Consumer Products, Product Development, Management, Brand Management, Market Planning, Marketing, Cross Functional Team Leadership, Sales Management, Pricing, Competitive Analysis, Product Marketing, Strategic Planning.
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