Wayne Beckes Email & Phone Number

Greater Milwaukee Area

Researching event leads. Contacting potential clients. Closing deals with perspective customers.

Milwaukee, Wisconsin

Responsible for the coordination of sales meetings. On a daily basis responsible for understanding the client’s needs and objectives and handling multiple accounts at one time. • Researching clients and markets• Liaising with clients, other agency staff and external supplies of goods and services• Developing ideas for promotional marketing campaigns• Reporting to the account manager• Attending meetings and sharing ideas at brainstorming sessions, reporting back details of discussions

St Francis, Wi

Manage the day to day operations of the family oriented bar and restaurant, Responsible for hiring, budgeting, scheduling and purchasing of staff, food and liquor for this 140 seat establishment with a 100 seat patio and 100 seat event space.

Germantown, Wisconsin

Manage, organize and oversee installation and removal of tradeshow booths throughout the United States for Reaction Management, Inc. Duties include on-site management of set up team including general contractor, event services and external vendors. Construction of booths and displays, coordination with vendors to secure television monitors, computers, furniture, plants, electrical and wi-fi connections. Clients include Salesforce, Oracle and Five9.

Colgate, Wisconsin

Creative advertising consultant providing exceptional results for non profit, small and mid-sized businesses with a single source of high quality marketing and advertising services at affordable rates.Provide creative services to diverse national organizations, headquartered in southeastern Wisconsin. Clients include Children’s Hospital, Destination ImagiNation, Germantown School District, KidStock, Germantown Park District, Richfield Little League, Richfield Soccer League and Hydrite Chemical• Developed web id for Children’s Hospital to announce “Listen – Speak – Grow” campaign. Incorporated visual icons for each aspect of the campaign in an easily understood graphic icon.• Partnered with Hydrite Chemical Company to research, design, develop and publish a 185 page hardcover book celebrating 75 years in business.

Menomonee Falls, Wisconsin

Managed circular project schedules, budgets and scope. Accomplished the stated project objectives for 146 circular projects each year by creating clear and attainable project objectives, building the project requirements and managing the constraints of scope, time, cost and quality. Led a team of 8 project coordinators and specialists to coordinate and execute 2 to 5 circular projects each week in a fast paced environment. • Oversaw the implementation of Workamajig across the 200 person circular channel of the organization. This program management software facilitated displaying all projects, simplified briefs, shared schedules, feedback diary posts, spec sheets and time sheets in a central electronic database. Led teams through web based training as well as labs for creative, production, operations, marketing and merchant divisions. Implementation led to a 9% increase in productivity across the channel by allowing instant access to all phases of each project within a easily navigable database.• Developed and implemented Tab Optimization protocol. Streamlined the circular creative development and production process to eliminate costly duplicative efforts. Drove cross-functional team to results orientated solution by simplifying workflow, eliminating repetition and rework and more effectively managing assets. Ultimately reduced merchant time in meetings by 18% and increased production by 4%.

Menomonee Falls, Wisconsin

Developed and deployed, through consensus of a cross-functional team and senior management, a comprehensive strategy which achieved strategic alignment with key corporate brand initiatives. Effectively taking ownership of the strategy and delivering committed performance in revenue, profitability, product technology and superior customer satisfaction. Responsible for facilitation of all branded program shoots, creative deadline management, creative format implementation and creative guideline consistency for all tab projects as well as sample procurement and tracking for each vehicle. 8 person staff.• Established department and developed procedures and processes for consistent implementation of brand guidelines across multiple vehicles.

Conceptualization and implementation of a photo plan for all tab projects. Including photo art direction, model and location scouting and procurement. budgeting, Deadline and team management. 7 person staff.

Brookfield, Wisconsin

Managed all steps in the creative development process, including concepting, design, art direction, copywriting and production. Strong art direction skills and background including Illustrator and Photoshop. Developed strategic and tactical solutions and processes. Inspired confidence of client and account teams. Developed processes to manage the cost and effectiveness of projects against budgets to ensure profitability and client satisfaction. 12 person staff.• Developed and implemented creative development and proofing processes to ensure high quality results that aligned with the brand.• Managed and coached creative and production teams to work together to develop and hone concepts and develop solutions with input from the client.

Mequon, Wisconsin

Created integrated marketing campaigns for new and existing B2B brands and programs from concept to print. Developed traditional marketing that spans: trade ads, direct mail, sales collateral, POP, sales presentations and trade show materials. Creative direction, including working with copywriters and planning/directing photo-shoots. Lead all aspects of asset and material creation and development, including print buying, photo shoots, images and digital assets acquisition, maintenance and print production for the client. Clients list included Caterpillar, Valvoline, Abbott Laboratories, Stanley, Atari, Allen-Bradley, Snap-On and Miller Brewery.• Rebuilt creative department from ground up including establishing and maintaining brand standards for all marketing communication projects. Developed and managed vendor network and maintained relationships.

Wauwatosa, Wisconsin

Worked closely with internal and external stakeholders to ensure understanding and alignment of messaging and content. Developed and managed external agency relationships for copy writing, design, photography, production, printing and all elements representing corporate image including print, TV and radio.• Rebuilt creative department from ground up including establishing and maintaining brand standards for all marketing communication projects. Developed and managed vendor network and maintained relationships.

Wauwatosa, Wisconsin

Advertising agency dedicated to creating, planning, and handling advertising, marketing and branding strategies for its clients. Client list included Roundy’s, Pick 'n Save, Shop-Rite, Wisconsin Pipe Trades, Joe Carini and Ewald Automotive.Oversaw the design and development of all creative support materials, including print collateral, POS, premiums, set design, TV, radio, video and digital components. Collaborated with production team to confirm technical feasibility of projects. Built, managed and evaluated vendor relationships to ensure appropriate service levels and cost management.

Castleton, In | Bloomington, In | Racine, Wi | Milwaukee, Wi | Brookfield, Wi

Responsible for the day-to-day operations of a retail store. Staff of 8-14 employees working full and part-time. Worked directly with to a district manager to execute seasonal plan-o-grams. Set stores to execute weekly/monthly sales and promotional calendar.• Turned around under performing stores in Castleton, Bloomington and Brookfield by implementing corporate set plans and recommending to the district manager regional adjustments aimed at increasing revenue. • Completed 12 month manager training program in 6 months.

Bachelor Of Fine Arts (Bfa), Graphic Design

Diploma, General Studies