Tom Nelson Email & Phone Number

Princeton, Nj, Us

Lodestar is an evidence-based advisory services firm that specializes in helping clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth.The firm is built around five core practice areas:Customer ExperienceInformation Management & Business IntelligenceInnovation Marketing Strategy & PerformanceMarketing Research & Marketing SciencesStrategy AccelerationOther firm capabilities include: competitive intelligence, technology scouting & intellectual property assessment, future forecasting, performance measurement & ROI assessment, marketing communications, strategic planning, change management, and organizational effectiveness.Lodestar works with Fortune 1000 and SMB clients across a variety of industries, including financial services, healthcare, media & publishing, technology, professional services, manufacturing, and the public sector.

Provided pro bon counsel to ConvergeUS, the non-profit arm of TechNet, a bipartisan, political network of technology sector CEO’s and senior executives, founded in 2011 to mobilize corporations, academic institutions, and other nonprofits to leverage technology to create positive change on critical issues facing American society.Co-Chaired by TechNet’s CEO, Rey Ramsey, and Twitter’s Co-Founder, Biz Stone, ConvergeUS drives technology-based breakthroughs for critical social problems and thus accelerates social innovation. Year-long initiatives are undertaken to produce game-changing results on critical social issues that have the potential for enhanced outcomes through the use of technology.

Provided brand research, performance measurement and ROI, internal brand culture assessments, branded customer experience, marketplace intelligence platforms, and new product development and future forecasting programs for clients of this boutique NYC brand consultancy.

New York, Us

Initially brought in to stabilize the $22mm research unit after a series of unexpected resignations. Later, coordinated the successful transfer of research operations to another Interbrand office. Collaborated with the Brand Valuation Group to expand Interbrand’s brand performance measurement and ROI assessment capabilities. Partnered with the North American President to develop a proprietary customer experience mapping process and created a branded customer experience measurement system in support of AT&T. Developed methodologies for assessing corporate brand performance in virtual realities such as SecondLife and in the blogosphere. Served as an expert witness in ongoing brand/trademark litigation on behalf of a publishing client.

Brought in to revitalize the Marketing Strategies Group – a $65 million research and consulting division containing ORC’s practices in brand and reputation, customer satisfaction and loyalty, market landscape, human capital management, and advanced analytics and modeling. Served as a senior research strategy advisor on four global accounts (AT&T, Moody’s Investors Service, EDS, BlueCross/BlueShield), generated over $2.25 million in new business sales, implemented intellectual capital, new product development, and strategic alliance initiatives, and led efforts to standardize research methods and client relationship management across ORC offices worldwide.

Served as the senior global research operations executive for this well-known, privately held market research, consulting, and public opinion polling organization. Recruited in early 1995 to build Gallup’s global account capabilities and create a strategic planning process for expanding and leveraging the company’s international offices, operations, and service offerings. Led a 50-associate, 9-office worldwide account team in support of Gallup’s largest client – an international banking organization – and its global agenda of research on customer loyalty, employee engagement, organizational culture, and marketing communications.

Recruited to Walker, specialists in customer satisfaction and loyalty management, to build out its CSM Worldwide network of affiliates and strengthen its post-research strategy consulting capabilities.Managed a client portfolio of 14 Fortune Global 500 accounts - including Eli Lilly, Hormel, Chemical Bank, American Express, Johnson & Johnson, Eaton, Discover Card, DuPont, and AT&T. Created two new research products: in>sight to excellence for organizational culture assessment and the Strategic Partnership Assessor to help clients re-differentiate themselves in the marketplace through greater value-added product/service offerings. Founded the Communications Solutions Practice to help clients project more compelling value propositions in the marketplace.

Ms & Doctorate, Institutional Research & Planning

Bachelor Of Science (Bs), Psychology

Education record

Education record