Wendy Redden Email & Phone Number

Texas, United States

San Antonio, Texas, Us

Our proprietary, patent-pending, platform harnesses AI to eliminate guesswork, optimize creative, and prove performance!Currently manage the top billing accounts for AiAdvertising and excel at meeting external and internal deadlines. Works well with all teams and provides strategic partnerships with clients that garner a collaborative environment with consultative upselling and cross-selling. Current Billings exceed $3.5 million annually and organic growth is between 15-20%. With my strong background in planning/buying I am able to provide solutions and management of the account with like oversight/direction. Presentation pro with the ability to simplify complex ideas and solutions for different audiences based on their knowledge base.

Austin, Texas, Us

After my promotion, I had the privilege of leading a vibrant team and collaborating closely with our executive leadership on strategic budgeting. I took charge of several high-profile accounts with a keen focus on fortifying our advertising renewals and exploring avenues for expansion. One of my proudest achievements was the complete transformation of our billing process soon after stepping into my new role. This not only significantly reduced monthly discrepancies but also made our operations more streamlined with the introduction of clear guidelines and effective team training.I've always aimed for excellence, and this was evident when we consistently exceeded our advertising renewal goals and experienced notable growth year after year. Quick problem-solving is a trait I hold dear, and I ensured most escalations were resolved almost instantly, enhancing our efficiency.I also had the opportunity to uplift our National Key Accounts through custom plans and consistent engagement, which made a noticeable difference in our performance and revenue. Recognizing the importance of adaptability in this digital age, I introduced training sessions for our Account Managers, emphasizing multi-channel strategies. This initiative, along with refining our procedures, made us more agile, ensuring we presented our progress and plans effectively to stakeholders at all levels.

Austin, Texas, Us

In my role, I felt like a player-coach, simultaneously mentoring my team and personally managing a portfolio of diverse accounts across the Northeast and Southwest. Crafting innovative marketing and digital advertising strategies became my forte, and I always ensured we listened, adapted, and delivered exceptional service for each unique account. My dedication to excellence saw my peers and leaders label me as their go-to expert. Stepping into the team lead role was both challenging and rewarding. I not only saw our Account Management team thrive and grow but also ensured we never lost sight of our existing partnerships.To set every new team member up for success, I spearheaded a more intuitive onboarding process, which sped up their integration into our ecosystem. This was complemented by my persistent efforts to bridge the gap between our Sales and Account Management teams, fostering a united and cohesive environment.

Austin, Texas, Us

Managing Key accounts with over $2M+ in annual billings. Help lead current team of advertising account managers to foster strong relationships with current clients and internal sales team. Foster collaborative work environment that results in great ideas for process improvements and Account Management efficiencies. Provide strategic campaign strategies for national builders. Execute and optimize campaigns so that builders receive the highest ROI based on our best practices and national insights.

Austin, Texas, Us

I was the go-to person for renewing a broad range of accounts, ensuring that every step of our clients' journey was handled with utmost care. I took pride in providing the best service, especially for new home builders during their digital campaigns on newhomesource.com.I designed comprehensive digital marketing strategies tailored for homebuilders, making a noticeable impact in our annual performance. My hands-on approach with high-caliber advertising accounts ensured they always received personalized attention. Moreover, I was deeply committed to transparency and growth. I regularly presented detailed reports, campaign insights, and strategic reviews, all aimed at boosting lead generation and client retention. This passion and dedication consistently led to impressive growth and client satisfaction, surpassing our annual goals.

Austin, Texas, Us

Helping some of the nation's new home builders by providing digital marketing solutions and media management. In my two years as Account Manager, I grew regional and national accounts over 20% in billings YOY and ensured over a 97% renewal rate which was above our 95% goal benchmarks. BDX is a builder's central resource for digital marketing needs. In addition to the top new home listing site, NewHomeSource.com, BDX offers mobile marketing capabilities, interactive floor plans, photo realistic renderings, video and rich media production, email creative and fulfillment services, and digital marketing products for real estate professionals.

Austin, Tx, Us

I took the lead in shaping media strategies across various channels, from radio to streaming and outdoor print, catering to a wide range of clients. Onboarding and mentoring were areas I was particularly passionate about, and I enthusiastically guided new team members through our processes.Managing diverse advertising budgets was second nature to me. I was always keen on maximizing the value for our clients, ensuring that we stayed below cost targets while identifying fresh advertising opportunities. I was especially proud of the intricate media strategies I laid out for prominent financial institutions, such as BancVue's Kasasa brand. Every plan entailed in-depth client presentations and meticulous budget oversight.Building strong relationships was always at the heart of my work. I put effort into fostering solid connections with media vendors, ensuring seamless collaborations. This partnership mindset was evident in the detailed media materials I crafted, making every annual planning session for our strategic markets a success.

Dallas, Tx, Us

Senior Broadcast Media Negotiator at Loomis. I handle Texas DQ media placement for radio, television, print and online media. I love building strong relationships with each vendor we deal with - that way we can find the best solutions, plans and execution for our clients. My buying style does not include an inflated ego but instead firm expectations to our vendors so that we can continue with a strong partnership working together to provide the very best for our clients. The Dallas media community is a great one to be in and I also love working at a company that promotes personal growth and goals both professionally and individually. I also enjoyed working with the summer interns, teaching them what I know and training assistants to help assist with our media responsibilities. LOOMIS is a marketing communications firm focusing exclusively on the needs of challenger brands. Specifically, our clients are mid-market retail-facing companies competing forshare against richly-resources larger competitors. We design insight-based strategies and implementation programs for clients to allow them to take full advantage of their market position, and exploit the unique advantages they hold as challengers. Our AOR clients range in size from $250 million to $2 billion in gross revenue depending on category. LOOMIS does not engage in project work.

Dallas, Texas, Us

Sales Position for a great manufacturer of Toys and Furniture for Kids. Dealt directly with business owners of toy or furniture retail stores and major catalogs. Provided account management, customer service and all aspects that the customer needed from KidKraft. I was the main point of contact throughout the entire sales cycle. I also followed up on leads from various trade shows and opened up new accounts. Saleslogix and Salesforce were used for CRM. I also personally met and exceeded sales numbers set forth by the company consistently on a monthly basis.

Sold radio airtime advertising for KOAI-FM 107.5 The Oasis. Prospected and sold new business accounts that had never advertised on the station before prior to leaving for a better opportunity.

Negotiated all Media for local Dallas advertising agency which included Radio, TV, Print, Outdoor and Internet. Maintained multiple campaigns and tracked budgets and optimizations based on performance. Helped with media production, brand development (radio/print/television ads) and helped secure additional promotional requests required by each client for annual/quarterly buys. Helped win and execute new business with the owner of the company and traveled to see clients if necessary. Helped create and present new business pitches with owner. Helped to create marketing presentations and handled all of the bookkeeping and day to day management of the office. Hired and trained/managed assistants. Provided support with new business wins and managing regional accounts.

New York, New York, Us

Started as Assistant Media Negotiator at The Bloom Agency which later became Publicis/Bloom and then just Publicis. I was promoted 6 months later to Broadcast Negotiator and helped negotiate annual radio and television buys for various national clients across the US.

Started out as receptionist answering phones for busy downtown Dallas advertising agency and later moved to Media Buying Assistant and helped place annual and quarterly buys with local radio and tv stations.