Wendy T. Email and Phone Number
Wendy T. work email
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Wendy T. personal email
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Wendy T. phone numbers
Marketing Executive with over 15 years’ experience in driving revenue and profit by developing existing brands and building new brands. Digital marketing expert on building customer journey maps supported by dynamic content, campaigns, and platforms; leveraging within paid and organic activities. MAJOR ACCOMPLISHMENTSMARKETING & BRAND STRATEGY / DESIGN THINKING•Created a new brand / product, Life Chiropractic Centers®, supported by patient insights and developed ongoing training for a staff of 45+ for their role in providing an exceptional brand experience. •Led multiple large-scale repositioning efforts, including Stouffers® and Buitoni®, to evolve with market shifts/consumer trends, driving $40MM and $24MM (+24%) revenue growth, respectively.•Utilized design thinking to develop an innovation framework supported by consumer research for the creation of a 5G pipeline (16 skus) for DiGiorgio®, generating a combined $300MM during the introductory years. Delivered product innovation via a new frozen line for Buitoni® and Nestle® Toll House®, generating year 1 revenue of $50MM.DIGITAL MARKETING / CUSTOMER EXPERIENCE•Led creation of customer journey and built tech stack, content, and reporting to support acquisition at key moments of truth and conversion through various marketing tactics for the Life Chiropractic Centers®. Organic growth grew 90% with launch of website, blog, social media platforms, and HubSpot CRM integration. •Gained senior alignment and reallocated the Nestle® Toll House® marketing budget to support highly effective and efficient digital campaigns, including SEO / SEM, social media, and video content with a $3MM budget, resulting in 18% YOY sales growth.•Designed automated Edgepark® diabetes email campaigns with 20% - 50% open rates and 3% - 10% conversion rates. Leveraged A/B testing for ongoing effectiveness with marketing content supported by buyer personas guided by insights and social listening. Built automated customer journeys within the Sales Force Marketing Cloud (SFMC), delivering revenue of $5mm in year one and $7mm in year two. Received GOLD award for the best digital campaign in the Modern Healthcare’s Impact Awards.•Formed WCT Marketing Consulting LLC in 2019, providing marketing strategy for non-profit and small local entities. Personally built and maintain my website and blog, wendytoth.net.
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Marketing Director, Strategy ConsultantLife UniversityAtlanta, Ga, Us
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Marketing Director, Strategy ConsultantLife University Oct 2020 - PresentMarietta, Ga, Us
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Marketing ConsultantWct Marketing Consulting Llc Jun 2019 - PresentEvolve brand positioning and messaging, uncover insights to develop segmentation & consumer target, recommend marketing plan, and the appropriate marketing mix. Clients include nonprofit and for-profit businesses.
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Marketing Director, Diabetes, Ostomy, Urology, And Breast Pumps PortfolioCardinal Health Aug 2017 - May 2019Dublin, Oh, Us•Designed roles/responsibilities, mentored/developed team, and managed communications budget. Transformed vendor marketing campaigns, delivering $5.2mm EBIT in FY18 and $5.4mm EBIT in FY19.•Developed a new brand positioning with an updated brand architecture to leverage across acquisition and retention marketing campaigns. Uncovered consumer insights to create and deliver relevant content by consumer segments leveraged in digital marketing, SEO / SEM, Google AdWords, programmatic advertising, and social media. Built first ever B2C lead generation and nurture campaign driving $1MM in revenue.•Enhanced and executed bi-annual Voice of Consumer (VOC) survey and quantitative analysis to monitor progress and set benchmarks. Implemented consumer communication improvements for an optimal omnichannel experience, specifically at the call center and eCommerce. -
Marketing Director, Diabetes PortfolioCardinal Health Jan 2016 - Jul 2017Dublin, Oh, Us•Crafted consumer segmentation to inform the creation of content and automated customer journeys within the SFMC, delivering revenue of $5mm in year one and $7mm in year two. Received GOLD award for the best digital campaign in the 2017 Modern Healthcare’s Impact Awards. •Planned and delivered a comprehensive onboarding program to improve customer experience. Program execution included the development of online CSR training. Managed team through the creation of onboarding collateral and collaborated with the IT team to build and implement a digital order tracker, driving retention rate up by 2pts.
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Innovation & Strategy Lead, Digiorno® & Nestle® Pizza BrandsNestlé Sep 2014 - Dec 2015Vevey, Ch•Developed an innovation framework supported by consumer research for the creation of a 5G pipeline. Created twenty concepts and tested via Bases; results included ten concepts scoring an “outstanding” or “ready” Bases Concept Potential Score. •Led cross-functional team to design and develop an artisan product line. Three additional platforms (crispy pan pizza, stacked toppings, stromboli) from my work launched in the market between 2016 – 2019, generating $300MM during the introductory years. -
Senior Brand Manager, Stouffer’S®Nestlé Jan 2013 - Aug 2014Vevey, Ch•Advanced Stouffers® brand to compete in a rapidly changing and dynamic food environment. Managed a new marketing campaign through creative strategy and agency management achieving a $40MM increase in sales, and led portfolio and P&L optimization setting 3-year product roadmap. •Guided team through product development and renovation of +30 SKUs with support from R&D. Collaborated with manufacturing and secured $1mm capital expenditure for a new product line, ultimately driving sales $20MM vs. the previous year.
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Senior Brand Manager, Nestle® Toll House®Nestlé Jul 2011 - Dec 2012Vevey, Ch•Delivered P&L improvement and developed a growth plan after significant Nestle® Toll House® product recall and delivered $5mm EBIT savings through consumer preferred product renovation and strategic pricing initiative. Launched new frozen product line, which delivered $20MM in revenue in year 1.•Reallocated the marketing budget to support highly effective and efficient (and “newer channel”) digital campaigns, including SEO/SEM, social media, and video content with a $3MM budget, resulting in 18% YOY sales growth.
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Brand Manager, Buitoni®Nestlé Sep 2008 - Jun 2011Vevey, Ch•Relaunched the brand with a new premium message and brand architecture through a “borrowed equity” strategy. Managed advertising and budget, launching the first interactive Facebook page within the Nestle® portfolio with a social media plan, including bloggers and influencers. Secured 100k Facebook likes and 45MM digital impressions within one quarter. Brand awareness increased by +8% at year-end, and sales increased by +24% vs. the previous year. •Led team through the development of a new frozen product line, which delivered $30MM in revenue in year 1, and 40% of sales were incremental to the business.
Wendy T. Skills
Wendy T. Education Details
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Purdue University Daniels School Of BusinessGeneral -
Kent State UniversityMaster Of Business Administration (M.B.A.)
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Life UniversityPsychology
Frequently Asked Questions about Wendy T.
What company does Wendy T. work for?
Wendy T. works for Life University
What is Wendy T.'s role at the current company?
Wendy T.'s current role is Marketing Director, Strategy Consultant.
What is Wendy T.'s email address?
Wendy T.'s email address is to****@****hoo.com
What is Wendy T.'s direct phone number?
Wendy T.'s direct phone number is +161475*****
What schools did Wendy T. attend?
Wendy T. attended Purdue University Daniels School Of Business, Kent State University, Life University.
What skills is Wendy T. known for?
Wendy T. has skills like Consumer Products, Brand Management, Competitive Analysis, Market Research, Shopper Marketing, Marketing, Marketing Strategy, Management, Customer Insight, Cross Functional Team Leadership, Strategy, Sales Management.
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