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Wendy T. Email & Phone Number
Marketing Director, Strategy Consultant
at
Life University
1 work email found
@life.edu
2 phones found area 614
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing Director, Strategy Consultant
Location
Atlanta, Georgia, United States
Who is Wendy T.? Overview
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Quick answer
Wendy T. is listed as Marketing Director, Strategy Consultant at Life University, based in Atlanta, Georgia, United States. AeroLeads shows a work email signal at life.edu, phone signal with area code 614, and a matched LinkedIn profile for Wendy T..
Wendy T. previously worked as Marketing Consultant at Wct Marketing Consulting Llc and Marketing Director, Diabetes, Ostomy, Urology, and Breast Pumps Portfolio at Cardinal Health. Wendy T. holds Bachelor Of Science - Bs, Business Administration And Management, General from Purdue University Daniels School Of Business.
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Email format at Life University
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*@life.edu
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Profile bio
About Wendy T.
Marketing Executive with over 15 years’ experience in driving revenue and profit by developing existing brands and building new brands. Digital marketing expert on building customer journey maps supported by dynamic content, campaigns, and platforms; leveraging within paid and organic activities. MAJOR ACCOMPLISHMENTSMARKETING & BRAND STRATEGY / DESIGN THINKING•Created a new brand / product, Life Chiropractic Centers®, supported by patient insights and developed ongoing training for a staff of 45+ for their role in providing an exceptional brand experience. •Led multiple large-scale repositioning efforts, including Stouffers® and Buitoni®, to evolve with market shifts/consumer trends, driving $40MM and $24MM (+24%) revenue growth, respectively.•Utilized design thinking to develop an innovation framework supported by consumer research for the creation of a 5G pipeline (16 skus) for DiGiorgio®, generating a combined $300MM during the introductory years. Delivered product innovation via a new frozen line for Buitoni® and Nestle® Toll House®, generating year 1 revenue of $50MM.DIGITAL MARKETING / CUSTOMER EXPERIENCE•Led creation of customer journey and built tech stack, content, and reporting to support acquisition at key moments of truth and conversion through various marketing tactics for the Life Chiropractic Centers®. Organic growth grew 90% with launch of website, blog, social media platforms, and HubSpot CRM integration. •Gained senior alignment and reallocated the Nestle® Toll House® marketing budget to support highly effective and efficient digital campaigns, including SEO / SEM, social media, and video content with a $3MM budget, resulting in 18% YOY sales growth.•Designed automated Edgepark® diabetes email campaigns with 20% - 50% open rates and 3% - 10% conversion rates. Leveraged A/B testing for ongoing effectiveness with marketing content supported by buyer personas guided by insights and social listening. Built automated customer journeys within the Sales Force Marketing Cloud (SFMC), delivering revenue of $5mm in year one and $7mm in year two. Received GOLD award for the best digital campaign in the Modern Healthcare’s Impact Awards.•Formed WCT Marketing Consulting LLC in 2019, providing marketing strategy for non-profit and small local entities. Personally built and maintain my website and blog, wendytoth.net.
Listed skills include Consumer Products, Brand Management, Competitive Analysis, Market Research, and 18 others.
Current workplace
Wendy T.'s current company
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9 roles
Wendy T. work experience
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Marketing Director, Strategy Consultant
Current
Oct 2020 - Present
Marketing Consultant
Current
Wct Marketing Consulting Llc
Evolve brand positioning and messaging, uncover insights to develop segmentation & consumer target, recommend marketing plan, and the appropriate marketing mix. Clients include nonprofit and for-profit businesses.
Jun 2019 - Present
Marketing Director, Diabetes, Ostomy, Urology, And Breast Pumps Portfolio
- Designed roles/responsibilities, mentored/developed team, and managed communications budget. Transformed vendor marketing campaigns, delivering $5.2mm EBIT in FY18 and $5.4mm EBIT in FY19.
- Developed a new brand positioning with an updated brand architecture to leverage across acquisition and retention marketing campaigns. Uncovered consumer insights to create and deliver relevant content by consumer.
- Enhanced and executed bi-annual Voice of Consumer (VOC) survey and quantitative analysis to monitor progress and set benchmarks. Implemented consumer communication improvements for an optimal omnichannel experience.
Aug 2017 - May 2019
Marketing Director, Diabetes Portfolio
- Crafted consumer segmentation to inform the creation of content and automated customer journeys within the SFMC, delivering revenue of $5mm in year one and $7mm in year two. Received GOLD award for the best digital.
- Planned and delivered a comprehensive onboarding program to improve customer experience. Program execution included the development of online CSR training. Managed team through the creation of onboarding collateral and.
Jan 2016 - Jul 2017
Innovation & Strategy Lead, Digiorno® & Nestle® Pizza Brands
- Developed an innovation framework supported by consumer research for the creation of a 5G pipeline. Created twenty concepts and tested via Bases; results included ten concepts scoring an “outstanding” or “ready” Bases.
- Led cross-functional team to design and develop an artisan product line. Three additional platforms (crispy pan pizza, stacked toppings, stromboli) from my work launched in the market between 2016 – 2019, generating.
Sep 2014 - Dec 2015
Senior Brand Manager, Stouffer’S®
- Advanced Stouffers® brand to compete in a rapidly changing and dynamic food environment. Managed a new marketing campaign through creative strategy and agency management achieving a $40MM increase in sales, and led.
- Guided team through product development and renovation of +30 SKUs with support from R&D. Collaborated with manufacturing and secured $1mm capital expenditure for a new product line, ultimately driving sales $20MM vs..
Jan 2013 - Aug 2014
Senior Brand Manager, Nestle® Toll House®
- Delivered P&L improvement and developed a growth plan after significant Nestle® Toll House® product recall and delivered $5mm EBIT savings through consumer preferred product renovation and strategic pricing initiative..
- Reallocated the marketing budget to support highly effective and efficient (and “newer channel”) digital campaigns, including SEO/SEM, social media, and video content with a $3MM budget, resulting in 18% YOY sales.
Jul 2011 - Dec 2012
Brand Manager, Buitoni®
- Relaunched the brand with a new premium message and brand architecture through a “borrowed equity” strategy. Managed advertising and budget, launching the first interactive Facebook page within the Nestle® portfolio.
- Led team through the development of a new frozen product line, which delivered $30MM in revenue in year 1, and 40% of sales were incremental to the business.
Sep 2008 - Jun 2011
3 education records
Wendy T. education
Bachelor Of Science - Bs, Business Administration And Management, General
Purdue University Daniels School Of Business
Master Of Business Administration (M.B.A.)
Kent State University
Master'S Degree, Psychology
Life University
FAQ
Frequently asked questions about Wendy T.
Quick answers generated from the profile data available on this page.
What company does Wendy T. work for?
Wendy T. works for Life University.
What is Wendy T.'s role at Life University?
Wendy T. is listed as Marketing Director, Strategy Consultant at Life University.
What is Wendy T.'s email address?
AeroLeads has found 1 work email signal at @life.edu for Wendy T. at Life University.
What is Wendy T.'s phone number?
AeroLeads has found 2 phone signal(s) with area code 614 for Wendy T. at Life University.
Where is Wendy T. based?
Wendy T. is based in Atlanta, Georgia, United States while working with Life University.
What companies has Wendy T. worked for?
Wendy T. has worked for Life University, Wct Marketing Consulting Llc, Cardinal Health, and Nestlé.
How can I contact Wendy T.?
You can use AeroLeads to view verified contact signals for Wendy T. at Life University, including work email, phone, and LinkedIn data when available.
What schools did Wendy T. attend?
Wendy T. holds Bachelor Of Science - Bs, Business Administration And Management, General from Purdue University Daniels School Of Business.
What skills is Wendy T. known for?
Wendy T. is listed with skills including Consumer Products, Brand Management, Competitive Analysis, Market Research, Shopper Marketing, Marketing, Marketing Strategy, and Management.
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