Jesse W. Email & Phone Number

Plainfield, Il, Us

• Leading digital transformation for a national omnichannel retailer, focusing on Data Cloud and Salesforce Marketing Cloud strategy.• Designing scalable solutions and optimized marketing automation to drive impactful business outcomes.

Paris, France, Fr

Fortune 50 Aerospace: Led discovery and architectural design for a multi-cloud solution integrating Salesforce Marketing Cloud (SFMC), Salesforce Account Engagement (Pardot), Sales Cloud, and Data Cloud, demonstrating expertise in complex multi-cloud environments.Healthcare/Pharma: Spearheaded SFMC instance advancement for a pharmaceutical product launch, integrating with Veeva CRM and Snowflake. Delivered seamless data flow and established a new business unit. Authored blueprint, design framework, and audit documentation.Childcare Services: Orchestrated high-level architectural design and custom solutions for a national, multi-brand professional services provider in childcare.Clothing Manufacturer/Retailer: As Technical Architect, refined SFMC and SFCC project tickets, translating business requirements into code specifications. Managed support and triage for North American, Canadian, and EMEA online and retail operations across three brands.Life Sciences Nonprofit: Developed SFMC rollout blueprint and architecture for over 50 business units, integrated with Salesforce AMS via MC Connect.Fortune 100 Healthcare/Pharma: Audited 150+ SFMC business units, formulated a playbook of best practices, and crafted recommendations to enhance architecture, strategy, and operations.Big 4/Financial Services: Devised and developed third-party integration enhancements using Mulesoft and integration tools to optimize business processes.Transportation & Logistics: Architected an account-based marketing POC, leveraging targeted strategies to elevate marketing efforts.

Oak Brook, Illinois, Us

Executed the relaunch of 12 customer journeys within a span of 3 months by transitioning audience data from Salesforce Marketing Cloud (SFMC) SQL to Tealium Customer Data Platform (CDP).Engineered the backend of a web modal pop-up form on the myQ primary brand homepage. Utilized Data as a Service (DaaS) API calls for email verification and integrated upsert functionalities into Salesforce Sales Cloud (SFDC), resulting in the acquisition of 15,000 net new, verified leads.Pioneered the implementation of the Push channel, leading to a tenfold increase in engagement metrics for the myQ app.Contributed to the setup and integration of Tealium Audience Stream with Salesforce Marketing Cloud (SFMC) Journey Builder and Salesforce Sales Cloud (SFDC).Effectively cleared a year's backlog of work within 6 months, simultaneously supporting a high-velocity marketing calendar.Served as a technical and strategic consultant for various business units, assisting in defining intricate business and campaign requirements, audience segmentation, journey optimizations, and multi-channel integration strategies.Advanced the organization's marketing capabilities through the strategic utilization of Marketing Cloud tools including SQL, Mobile Push, Einstein Analytics, dynamic and weather-related content, automated Google Analytics tagging, Query Studio, Salesforce integration, AMPscript, and automated data querying and reporting mechanisms.Managed the execution of all outbound marketing communications, responsible for 30 million emails and 20 million push notifications annually.

Chicago, Il, Us

Utilizing home grown data platforms, Salesforce Marketing Cloud (email, Exact Target) and Viewspark P2P text platforms, I execute technical processes for multichannel marketing and fundraising departments.Managed, created, and executed work in Email Studio, Content Builder, Journey Builder, and Automation Studio comprised of HTML, AMPscript, SQL queries, and data filters, extensions, relationships, and extracts.Planned the customer communication strategy (email and SMS) by evaluating assets, ideating narratives, and managing technical execution across teams as needed.Analyzed data using Power BI, Excel, Marketing Cloud, and a reporting server to benchmark, report, identify trends, escalate anomalies, and ensure resolution of errors.Increased and sustained Inbox Placement rate from 88% to 98% (Nov. 2017-present).Led the development of an automated Return Path seed management process by identifying API data and consulting with data engineers from a marketing user perspective.Restructured A/B/n testing process for greater flexibility to plan and execute tests within Marketing Cloud and our Analytics department's business rules.Managed all outbound emails: 40 million annually.

Chicago, Il, Us

Itasca, Illinois, Us

Using the latest tools and technology, I connected the art and science of family fun to the hearts and minds of families and friends around the US. I am a B2C leader who has been creative, collaborative, and continuously eager to develop and lead highly effective teams in the family entertainment center and retail industries.From scratch, I managed and grew the digital presence, strategies, and sales for 5 Brands (8 Retail Locations) incl implementation of CRM, ESP, SEO and lead gen strategies, PPC setup, websites, brand strategy, coupons, and the integration of a customer's in-store experience. I then led the digital strategy and migration of 5 brands to 2 core national brands.Regularly aligned data-led and general marketing strategies with key internal and external stakeholders across geographies to drive initiatives involving POS system selection, CRM, customer service, social, and email.Developed plans for a loyalty, data reporting and analytics environment, including but not limited to integration with POS, requirements, and overall architecture with business intelligence team.Implemented Greenrope CRM and led all training, operations, and process creation.Other tech used: Basecamp, WordPress, Zapier, CallRail, Google Suite, Data Studio, GA, GTM, GSC, AdWords, Facebook Business Manager, Google My Business, Google Suite, Grade.Us, Embed, Sacoa, Party Center.Handled all non-technical and technical aspects of email marketing: marketing automation, dedicated IP setup, DKIM/SPF authentication, CAN-SPAM compliance, COPPA compliance, A/B/n testing and optimization.Mentored teammates to develop marketing, service, and sales skills for growth.Oversaw all aspects of the paid and performance marketing aspects of customer journeys.Provided reporting, analysis, and presentations using G Suite (incl Google Data Studio) and Microsoft Suite.Lead generation strategy and execution, incl landing pages, forms, automated (email, CRM) and follow-up processes.

Bradenton, Florida, Us

A true B2C email and marketing automation expert who constantly applied learnings from my own robust testing program using statistically-confident email A/B results. Optimized and created sales and marketing funnels, cleaned CRM data, and generated revenue daily.Marketing admin who led the migration of all batched and automated marketing communications to high school student athletes and their parents/guardians from Eloqua, Mandrill, and Salesforce.com (SFDC) to Salesforce Marketing Cloud (Exact Target). Leading, doing, and working closely with full-stack Development and Engineering team to make decisions about data structures, operations, automated processes, IP warming, timelines, and ensure a successful implementation. Worked with project managers, Confluence, Slack, JIRA, Asana, Drupal, and Smartsheet in an Agile environment.Campaign execution included working with Journey Builder, Email Studio, SQL, HTML, CSS, campaign canvas, workflows, Return Path, Email On Acid, Litmus and data management.August-October 2014Being tasked with cleaning up the email process through Salesforce, Eloqua and multiple home-grown systems, I took the process a couple steps further and completely redesigned (responsive), optimized, and segmented two of the company's most visible emails, which are sent 1-4 times per week to up to 750,000 recipients each campaign. One was important for revenue generation, and the other for engagement and branding.*Revenue-gen emailIncreased form conversion rates by 200% and enrollment rates by over 150%. Changes generated a directly-attributable incremental $1.5 million (through EOY 2015) and set record-high revenue, lead gen, and conversion totals.*Engagement and branding emailIncreased unique clickthrough rates by 400% and open rates by 5%.

Cape Coral, Fl, Us

Responsible for the management and execution of daily email operations and ad-hoc requests, including promotion setup, proofing and delivery of daily newsletters, building tracking URLs, and building queries and workflows in Neolane for deployment of emails to targeted segments.Utilizing email best practices and customer insights, identify opportunities for more effective messaging, additional touchpoints, segmentation, and multivariate testing.Strategically planned email campaigns to generate revenue, acquire customer insights, and message according to lifecycle stage.Developed and coordinated marketing campaigns in tandem with other channels and associated task owners, working especially close with project managers, IT, Design, SEM, Social Media, and Content teams.Key influencer in email marketing decisions, articulating business value of proposals and conclusions from campaign analyses.Used Adobe Analytics to perform deep analysis of email campaign performance and its relation to ecommerce revenue, providing recommended next steps for continued channel growth.

Chicago, Il, Us

-Built and troubleshot customer specific offers (CSO) and online codes for an integrated omni-channel customer experience (mobile/SMS, geolocation, in-store, direct mail, circular, and email).-Lead CSO developer and knowledge expert, facilitating report requests, researching redemption issues, and managing the database.-Upheld Lean Kaizen team processes and workflows, learning complex process and system interdependencies.-Worked with Account Managers and Business Units in a planning, functional, and copy editing capacity.-Supported direct mail market planning, project execution, and delivery of print and mail campaigns across all business units.

Melrose Park, Il, Us

Head of marketing for North and South America. Led strategic marketing initiatives, including development direct marketing plans, content marketing, multi-channel campaign creation, execution, coordination and analysis.-Managed a team of 10 comprised of traditional and digital marketing specialists, graphic designers, and journalists, leading the development of all marketing communications throughout North and South America.-Instrumental in the implementation of online content strategy, mobile ads, social media, CAN-SPAM compliance, and QR codes.-Controlled $2 million marketing budget and all media coordination/planning responsibilities, exceeding price negotiation goals, budgets set by predecessors, and ensuring marketing plans were executed on time and within budget.-Developed and coordinated digital and direct mail marketing plans, including marketing material creative development, list rental, USPS compliance, printing, and mailing.-Analyzed sales and marketing data daily, identifying trends and performance metrics that led to the creation of customer segments.-Regularly met with the executive team to make recommendations, discuss budgets, campaign statuses and results, present annual marketing plans, and to assess marketing needs throughout the organization.-Managed websites and their marketing operations (social media, email, content marketing) during a consistent two-year increase in monthly traffic of over 250% (interlakemecalux.com) and record-setting annual revenue of over $1 million (shelving-direct.com).-Authored several technical articles for Interlake Mecalux News, a published magazine distributed to 50,000 nationwide.-Copy edited all outbound marketing, including emails, corporate marketing literature, and a published magazine.-Responsible for online and offline lead generation, monitoring, reviewing, and reporting from lead submission to close.-Streamlined leads entry process, increasing data entry processing by 600%.

Aiesec, International Traineeship

Marketing

Bachelor Of Science - Bs, Marketing

Education record

Education record