Lingyu Wu Email & Phone Number

Spain

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

Albacete, Castilla-La Mancha, España

• Offered 360° digitization solutions in China for cross-border customers. Developed competitive and benchmark analysis, defined the objective, designed the pricing and marketing strategy in the marketplaces, built.
• Set-up and managed online stores with tracking, measuring and controlling the performance of SEO, SEM constantly, optimizing keywords, updating ad-copys and visual contents with A/B test, which helped raise the.
• Create product bundles and coupons, increasing the average ticket by 40,1% and sales by 39%.
• Trained the customer support team, contributing to a 25% growth in the order rate.
• Managed the supply chain. Planned and organised inventory, ensured on-time delivery. Coordinated logistics company, customs and warehouse.

Madrid, España

• Communicated with clients to define the research objective. Carried out market and benchmarking analysis. Proposed targets, position, sales channel and the price. Drafted the diagnostic report and visualised it to.
• Analysed the keywords to adjust the product position, increasing the engagement of the posts by 24% without raising the investment.
• Added the Case Study section in the report for western clients to better understand the marketing methods commonly used in China.

Tianjin, China

• Measured the effect of the tactics applied in the communities, determined key growth points of the project and created the growth formula. The result was that we found that there was a structural problem with the new.
• Proposed the expansion of channels to realize constant growth, which helped increase the growth rate of users by 19%.
• Developed the activation strategy, increasing user participation by 66%.

Beijing, China

• Communicated business travel needs and customized event plans. Selected and coordinated suppliers to bring out the optimal solutions while controlling department operating costs. Supervised the progress of the project.
• Built and maintained customer database. Preliminary audited the tax declaration.
• Performed UX tests for company’s internal travel applications & proposed Customer Experience optimization, increasing the service capacity by 33%.
• Visualized project progress using roadmap to improve team management.

Qingdao, China

• Analysed client’s needs to persuade them to interact with the mobile application & improve customer acquisition and retention, which helped achieve a 14% growth in new users & 19% in sales for 2 months.
• Investigated passenger patterns at train stations to optimize team member distribution and improve sales script based on results.

Qingdao, China

• Explained the exhibitions both in Chinese and English, adjusted the commentary and interaction method based on customers’ needs which significantly helped raise daily revenue of beer sales by 18%.
• Suggested improvements for the 2 service facilities which helped optimize customer experience.

Qingdao, China

• Market expansion & searched for collaborators: led the Marketing Team, researched market, developed and implemented marketing strategies based on customers’ needs, which helped close the potential leads by 21%.

Master'S Degree, Marketing Digital Turístico

Bachelor Of Business Administration - Bba, Tourism Management

Bachelor Of Arts - Ba, Spanish Literature

Bachelor Of Arts - Ba, Business Spanish