A seasoned go-to-market (GTM) leader & player/coach in financial services 💼 with 16+ years of planning, executing, and delivering growth across a broad range of organizations in Banking & FinTech.🧰 SKILLS:Advised 500+ founders & product leaders across the globe 🌎 on building new product solutions, launching bank partnerships, and best practices for managing risk in this current environment.Developed & iterated new GTM strategies with initiatives that include 📝: (i) targeted outreach to top prospects, (ii) custom email sequences (by vertical), (iii) local events & conferences, and (iv) content development (e.g. thought leadership guides, webinars, weekly posts).In 10+ years of banking 🏦, I was a management leader across San Francisco 🌁 -- overseeing 6 retail branches and 200+ direct reports towards a top ranking in the retail division.🏆 SUCCESSES:My advisory approach led to new fintech deals totaling $9M+ in ARR 📈, which included embedded banking, crypto, credit, and payments.I formalized the enterprise function for an embedded infrastructure provider by building a GTM playbook 📖 that led to 4 new clients, which included a top Brazilian bank and consumer lender in the US.As a passionate advocate of FinTech 📱, I established a digital community for an audience of 20K+ founders, product leaders, operators, and industry professionals -- creating a library of 6+ years of content (weekly deep dives, trends analysis, newsletters📮) on FinTechtris.com.🤝 Happy to be a consultative resource for those interested in embedded finance, partnerships, program management, and strategic expansion (by product or geography). Let's connect here and start a discussion!