吳柏毅 Email & Phone Number

Crafted exclusive in-game festivals and collaborated with external partners to enhance game diversity and player retention. Hosted over 5 focus group discussions (FGDs), planned long-term version content, and devised active event plans within the game to ensure stable monthly active user numbers.◆ Planned in-game active events.◆ Planned and executed H5 web activities.◆ Organized player focus group discussions (FGDs).◆ Planned long-term version content for the game.◆… Show more Crafted exclusive in-game festivals and collaborated with external partners to enhance game diversity and player retention. Hosted over 5 focus group discussions (FGDs), planned long-term version content, and devised active event plans within the game to ensure stable monthly active user numbers.◆ Planned in-game active events.◆ Planned and executed H5 web activities.◆ Organized player focus group discussions (FGDs).◆ Planned long-term version content for the game.◆ Created in-game proprietary festivals. Show less

Led 13 external brand collaborations, overseeing both the planning and execution of partnership content.◆ Led a team of 10 individuals.◆ Responsible for all external brand collaboration content for the game.◆ Planned the long-term brand development strategy for the game.◆ Cultivated localized branding efforts and reinforced the connectivity of game content with the local culture.◆ Garena Company's Guest Marketing Lecturer

台灣 Taipei City 台北

◆ Led a team of 15 individuals.◆ Established a comprehensive regional marketing team.◆ Led the planning and execution of the game's launch promotion campaign.

Led the Taiwan marketing team in executing over 10 major marketing projects, fostering 5 or more external brand collaborations annually, and securing 2 game IP partnerships per year. Achieved a 49% growth in Monthly Active Users (MAU) and maintained the title of Taiwan's monthly active user champion for four consecutive years.(2020~2023)◆ Led a team of 10 individuals.◆ Managed game marketing in the Taiwan region.◆ Coordinated resource integration with other regions.◆… Show more Led the Taiwan marketing team in executing over 10 major marketing projects, fostering 5 or more external brand collaborations annually, and securing 2 game IP partnerships per year. Achieved a 49% growth in Monthly Active Users (MAU) and maintained the title of Taiwan's monthly active user champion for four consecutive years.(2020~2023)◆ Led a team of 10 individuals.◆ Managed game marketing in the Taiwan region.◆ Coordinated resource integration with other regions.◆ Established the game brand.◆ Engaged in external cross-industry collaborations.◆ Communicated with the headquarters.◆ Integrated resources across departments.◆ Collaborated with anime IP. Show less

Within a year, executed over 5+SS projects and 30+ small-scale projects, involving concept ideation, budget planning, online and offline execution, and scheduling. Contributed to achieving an average post engagement of over 300,000 and a 20% growth in Daily Active Users (DAU) for the game.◆ Marketing Strategy Planning◆ Execution of Online & Offline Events◆ Collaboration with External Key Opinion Leaders (KOLs)◆ Establishment of Relationships with Gaming Key Opinion Leaders… Show more Within a year, executed over 5+SS projects and 30+ small-scale projects, involving concept ideation, budget planning, online and offline execution, and scheduling. Contributed to achieving an average post engagement of over 300,000 and a 20% growth in Daily Active Users (DAU) for the game.◆ Marketing Strategy Planning◆ Execution of Online & Offline Events◆ Collaboration with External Key Opinion Leaders (KOLs)◆ Establishment of Relationships with Gaming Key Opinion Leaders (KOLs) Show less

台北市

• 卡提諾狂新聞：- 社群內容經營- 狂抽猛送專案負責人• 卡提諾論壇：- 整合行銷方案規劃&執行- 論壇運營與行銷活動規劃- 廣編文發想與撰寫- KOL合作事宜洽談