• Performed day to day search/social account management and provided strategic/tactical recommendations for budgeting, keyword opportunities, campaign structuring/targeting, remarketing, display network and other facets of search/social to ensure clients’ goals were consistently achieved.• Analyzed account performance against KPIs and identified opportunities for optimizations via platforms/analytics tools.• Drove continued development, new opportunities, industry best practices and shared knowledge with internal teams and stakeholders; established strong working relationships with key partners.• Collaborated with SEM and social media vendors and stayed informed on beta opportunities and emerging programs.

• Performed E-Commerce fulfillment operations and subsequent follow-ups for the purchase orders to support and maintain supply chain functions including on time delivery, distribution methods and forecasts.• Achieved ecommerce revenue rose by 73% & 158% YoY (2013-2015) two years in a row. Generated 400% Marketing & Sales ROI• Analyzed SEM performance and online marketing efforts including, but not limited to, Amazon marketplace and Amazon Advertising.• Collaborated with internal buyer team to place purchase orders, manage delivery schedule, analyze and forecast supply performance.• Identified opportunities for improvement and recommended improvements to inventory management and order processing.• Contributed to the development of E-Commerce marketing initiatives and integrated strategies including social media, SEO and email marketing.