Ting Yi Wu Email & Phone Number

台灣 臺北市 台北

【Boost users growth and securities products’ share profits by campaigns and feature optimization】#Marketing (60%) ∎ Maximized results beyond set goals by implementing 360-degree mkt. campaigns on a limited budget. ∎ Built funnels and crafted mkt. campaigns through user segmentation based on data, incorporating online and offline promotions, tailoring content to target audiences, and managing media-buy. #Product (40%) ∎ Enhanced conversion rates through conducted users research, optimized digital journeys, created user data segmentation, and led the development of the refferral mechnaism feature from concept to launch. 【Highlighted Projects】#360 Marketing, Users Growth 200%∎ Implemented a 360-degree marketing strategy, resulting in a 200% increase in user growth. Created marketing funnels and various content types to target three distinct audience segments. Optimized media channels and performance in a timely manner.#Product Marketing, Yearly Users Penetration +5%∎ Drove a 5% yearly increase in user penetration through strategic product marketing. Conducted A/B testing on target audience portfolios, customer journeys, content, and touchpoints.#Feature opt., Yearly Users Growth +16%∎ Achieved a 16% yearly growth in users through feature optimization. Established a referral mechanism in collaboration with engineering teams.------------------主責提升用戶成長、增加證券產品收益，包含策劃與執行行銷專案、異業合作、媒體監督及功能優化 行銷 (60%) ∎ 負責能使用戶增長、增加證券產品收益之專案，打造完整的行銷藍圖，包含線上下、異業、KOL、口碑及實體∎ 以AI模型、用戶行為及財務狀態下手，區分不同TA，為其量身打造客製內容，每兩週進行測試，反覆優化成效∎ 每天監控獲客數字以即時優化，包含管控媒體投放、確保各渠道效益、與實體通路、異業合作、SEO、SEM等 產品 (40%) ∎ 為提升用戶成長及投資商品轉換率，規劃用戶研究、優化數位旅程、創造用戶區隔，並從零到一主導開發推薦功能【亮點專案】整合行銷 - 用戶增長 200% ∎ 規劃用戶增長行銷漏斗，設計行銷專案引流、管控外部媒體，並為三類族群規劃不同接觸數位旅程，包含引發興趣、到深度專業解析，最後引導回流開戶機制產品行銷 - 年度用戶滲透率 +5% ∎ 反覆規劃與執行 A/B 測試專案，優化投放客群、數位旅程、接觸點、內容 功能優化 - 年度用戶增長 +16% ∎ 從零到一規劃及與IT團隊開發推薦機制 年度用戶增長

台北市

【Paid Users Growth / Brand Imp. & Eng. Lift】 ∎ Initiated a campaign for a high-quality and relevant pricy music streaming service of KKBOX.• Bringing 10% new users and 28% trial-over or expired customer back to interact with our content, and lots of them start subscribe again.• Over 87% users are more understand what’s lossless music and how to listen it, and also considering subscribing the most expensive music streaming plan of KKBOX. ∎ Creating social media posts and KOLs plan for KKBOX Family Plan, which increasing 3 times reach than others. ∎ Building website and deliver social media materials based on data for KKBOX Music Awards, which increasing 2 times live watch from own media platform.————————————【 打造提升觸及、互動、付費數的行銷操作 】 ∎ 提出刺激新舊客戶回巢的行銷計畫，並透過內容使 87% 的體驗者考慮付費相對高價的串流方案，與相同資源專案相比亦吸引約 3-5 倍用戶付費 ∎ 僅透過單篇社群即創造與平時相比 3 倍以上的觸及率，並藉由此素材提升許多會員付費轉換 ∎ 為一年一度的風雲榜盛事打造網站、根據數據提出社群素材、打造全新網站與數位體驗流程，使自媒體觀看風雲榜直播數與去年相比增長 2 倍

台灣 臺北市

【JD in Ogilvy Group, I am David Advertising】 ∎ Lead teams to conduct market researches, plan marketing strategies and advertising for branding. ∎ Direct and manage 8+ annual marketing projects completed on time and within budget, including online digital campaigns, TV commercials, and marketing materials ∎ Maintain relationships with various clients, including HeySong, The Balvenie Whisky, Lee Kum Kee, Richart (Taishin International Bank), LINE TAIWAN 【Highlight Project Works】 ∎ Internet Industry, Digital Campaign- The main material (a series of video) led to 260% of impressions and 6.5M views in total.- Due to a comprehensive plan, the results turned the image of TA and increased unique visitors efficiently. ∎ Financial industry, Digital Campaign- Planed and conducted a Q2 project, which reached 1.1M page views and attracted over 50,000 unique participants, 100+ of people signed for opening accounts.- By slightly observed the data changing, optimized the website experience and led the participants higher 58%. ∎ Beverage Company- Enlightened and gamified the stiff brand message through the dedicated plan, and led the VTR of series video over 77% ∎ Beverage Company, Won 2021 4A creative video awards (honorable mention)- Stimulate sales figures +121% by just one video and won 4A creative video awards and Times & Click awards————————為品牌找出消費者痛點、梳理傳播策略，帶領創意團隊發想創意、協助製作執行線上與實體廣告素材，並監督媒體、進行成效分析。與此同時維護與客戶關係，隨時掌握專案進度及成效。 ∎ 擅長打造縝密的傳播規劃與對的解方，有效轉換TA對品牌的印象代表專案：數位服務業規劃與執行年度行銷案，透過系列影片轉換TA對於平台的印象、增加黏著度，造就：系列影片曝光超出客戶訂定KPI 2.6倍，總計觀看數高達6.5M，且透過縝密傳播操作，有效增加TA到訪次數及重複到訪率 ∎ 資訊破碎時代，透過精準內容設定抓住 TA 眼球代表專案：歷史95年的飲料大廠將品牌年度生硬的教化訊息，轉換為節目、遊戲化的內容，使3支系列長片觀看率完成率高達77% ∎ 洞察消費者互動數據，讓 Campaign 趁勝追擊代表專案：數位銀行透過GA分析發現消費者體驗障礙，優化獲客專案，使完成體驗人數超過優化前58%，並使其網站總瀏覽量到達1.1M，實際參與數超過50,000人以上 ∎ 創意獲獎與銷售肯定 代表專案：台灣知名蔬果汁品牌 僅憑單支影片使業績增長21%，並憑該素材獲得 4A 廣告最佳影片獎 佳作、最佳視覺設計獎 技術類 佳作 ∎ 服務客戶橫跨各領域，從實體FMCG到高單價、虛擬數位網路服務皆有包含：黑松、波蜜、李錦記、The Balvenie Whisky、Richart 數位銀行(台新國際商業銀行)、LINE

Taipei

【JD in Ogily Group, OgilvyOne】 ∎ Directed and managed 50+ marketing projects completed on time and within budget. ∎ Maintained relationships with 10+ clients at the same time, including Volkswagen, Ford, illuma, S-26, Kirin, Mercedes-Benz, Zespri, Hola, The Glenlivet, The Aberlour...and so on. ∎ Planed data-oriented annual plan, campaign and real-time content for clients. ∎ Created consumer personas and journey from digital data to make a creative data-oriented social content or advertising. ∎ Doing social listening 24/7 to help clients grasp consumer discussion and public opinion immediately.【Highlight Project Works】 ∎ Automotive industry, Social Campaign- Planed a social campaign for a new car presentation, break through the dilemma in which the presentation and the arrival of cars are between a half year.- The average engagement rate was 209% the KPI and saved CPM more than $52.5. The results were the best in 3 years by a delicate plan.—————————————————————————————————————————負責為客戶擬定以數據為導向的年度社群企劃、Campaign及即時內容;從前端 數據了解消費者樣貌、分析數位足跡及廣告效益，提出以數據x創意導向的 社群廣告、內容，並即時進行數位監聽、協助客戶掌握消費者討論及輿論 風向，與客戶共同打造從0→1或1+1>2的社群力 ∎ 高效提案、策略企劃力與執行力，燃燒永不倦怠的創意於一年內同時企劃及執行 10 個以上客戶的社群專案，加總超過 50 個 以上專案 ∎ 突破線上短期發酵規則，創造為期半年高互動Campaign，達到社群互動率3年之頂代表專案：Volkswagen - Social Campaign企劃與執行新車發表宣傳活動，突破新車發表到到港相差半年 的行銷困境，透過縝密的策劃與波段安排，達到: 社群互動率高達209%且創下三年最高 CPM、CPC分別低於平時$52.5、$0.5 ∎ 服務客戶橫跨各領域，從FMCG到高單價、奢侈品皆有包含：Volkswagen、Ford、 illuma、S-26、Kirin、Mercedes-Benz、Zespri、Hola、Nescafe Dolce Gusto、The Glenlivet、The Aberlour...等

Taiwan

Worked in OgilyOne, and in charge of the job duties: ∎ Content Creating (Visual and Copy) ∎ Social media planning on Facebook and Instagram ∎ Assistant strategy planning by social profiling, social listening for various clients ∎ Planning offline events ∎ Basics of digital media buying