Ting Yi Wu Email & Phone Number

台灣 臺北市 台北

【Boost users growth and securities products’ share profits by campaigns and feature optimization】#Marketing (60%) ∎ Maximized results beyond set goals by implementing 360-degree mkt. campaigns on a limited budget. ∎ Built funnels and crafted mkt. campaigns through user segmentation based on data, incorporating online and offline promotions, tailoring.

台北市

• 【Paid Users Growth / Brand Imp. & Eng. Lift】 ∎ Initiated a campaign for a high-quality and relevant pricy music streaming service of KKBOX.
• Bringing 10% new users and 28% trial-over or expired customer back to interact with our content, and lots of them start subscribe again.
• Over 87% users are more understand what’s lossless music and how to listen it, and also considering subscribing the most expensive music streaming plan of KKBOX. ∎ Creating social media posts and KOLs plan for KKBOX.

台灣 臺北市

【JD in Ogilvy Group, I am David Advertising】 ∎ Lead teams to conduct market researches, plan marketing strategies and advertising for branding. ∎ Direct and manage 8+ annual marketing projects completed on time and within budget, including online digital campaigns, TV commercials, and marketing materials ∎ Maintain relationships with various clients.

Taipei

【JD in Ogily Group, OgilvyOne】 ∎ Directed and managed 50+ marketing projects completed on time and within budget. ∎ Maintained relationships with 10+ clients at the same time, including Volkswagen, Ford, illuma, S-26, Kirin, Mercedes-Benz, Zespri, Hola, The Glenlivet, The Aberlour...and so on. ∎ Planed data-oriented annual plan, campaign and real-time.

Taiwan

Worked in OgilyOne, and in charge of the job duties: ∎ Content Creating (Visual and Copy) ∎ Social media planning on Facebook and Instagram ∎ Assistant strategy planning by social profiling, social listening for various clients ∎ Planning offline events ∎ Basics of digital media buying