吴婉辰 Email & Phone Number

Beijing

My key task in team lies in online communication of Lexus car models, including online media-content cooperation and traditional PR communication. I also take responsibilities in program management, which equip me great interpersonal skills and an eye to details.Selected Projects Experience:①During the outbreak of COVID-19, take charge of the communication assets production, including an 8-episode Lexus owner Vlog ( write story and take shooting in person for 1 episode) . This video series achieve 350 thousand views.②Led model UX’s media cooperation, generating 30+ lifestyle media posts with unique and fun perspectives, including cooperation with WeLens, GQ Lab and Guokr. Also create Lexus first official Wechat emoji based on UX model features, with a total of 40 thousand downloads. ③EV Model World Premier @ 2019 Guangzhou Motor Show-Lead the execution of the project, negotiate between multiple stakeholders from Japan and Europe to achieve common interest.-Plan and produce bilingual documents including newsletter, management speech, briefing book, etc.④2019 New Car Model Global Test-Drive Event -Successfully lead 16 Chinese media to Stockholm to finish a 7-day oversea test drive event. -Perform with due diligence on strategy-planning, venue-check, working with cross-functional partners to drive consensus across teams for solutions

Beijing

My key role in team as an account to provide tailored and creative solutions to clients’ communication needs. I am also responsible for a large portion of writing and editing work, both in official articles or social posts, bringing my copywriting skill to the team. Selected Projects Experience: ①Mercedes-Benz T-mall Store Program -Wrote articles both in Chinese and English, contributing 23 posts for Mercedes-Benz official WeChat Account with total 350,000 reads; 10+ in-depths campaign reviews ; -This program won Award of PRWeek Asia 2016 INTERNAL COMMUNICAITON ②Bitauto 66 Car Festival Campaign -Provided strategic digital & social communication planning and execution with attention to details.-Proposed creative solutions for sales-oriented H5, which gained 700 thousand PV during the campaign ③New Zealand Tourism -Responsible to carry out the whole-year communication plan for New Zealand Tourism official Wechat account , including content planning, creative solutions, etc. Based on this plan, our team won the pitch. Honor:Award of Young PR Professional of 2016 in China PR industryAward of PRWeek Asia 2016 INTERNAL COMMUNICAITON for Mercedes-Benz

Beijing

-Interview Stefano Giovannoni from Alessi, the founder of LEXON-Rene Adda and other 9 Chinese designers. The interview-videos gained popularity with a total view number more than 100,000 times on web-sites.-Operated the social-networking page of BJDW, updating news of upcoming art-related events, aggregating designers’ work portfolio, writing introductory posts of designers to the public.

Beijing

Snapper Media is a leading multi-national photo syndication agency based in Australia.-Cooperated with senior staff members from Australia and Hong Kong to search images for magazines like Cosmo, Harper’s Bazaar, Vogue etc. -Performed daily office tasks, like sorting out images from archive, translating for clients’ requests, updating company’s websites.

学士, 英语（国际新闻）

Exchange Student, Journalism, 8/10

Activities and Societies: International Student Radio StationPublished an article regarding on Chinese in the Netherlands in Hanza.