As the Digital Marketing Manager, my role involves supporting the marketing functions for Dr. Christine Schaffner, while working collaboratively with the e-commerce store, Immanence Ipothecary, and the Immanence Health clinics. I'm here to craft and enhance processes, systems, and mechanisms to help our company grow. I'm committed to aligning these strategies with our company's goals and vision to drive success.Previously, as an Engagement Marketing Manager at TrueFire Studios, I leverage my skills in marketing communications, email marketing, sms/push marketing, and workflow/customer nurture management to create and execute campaigns that increase user engagement, retention, and loyalty. I have over two years of experience in this role after being promoted from a more ad hoc email-focused role, and I enjoy working with a collaborative and creative team that shares my passion for music and education in this more overarching area of marketing communications.My expertise in design, art direction, and branding stems from my education in graphic design and my previous roles as a Brand Manager and Lead Designer at Chicago Music Exchange, a leading online retailer of musical instruments and gear. There, I led the design and development of the website, social media, and marketing materials, as well as oversaw the visual identity and voice of the company. I also have over 13 years of freelance design and illustration experience, working with clients across various industries and sectors.Additionally, I run my own independent record label, Buck Records, where I accept and release demos and work from artists I admire and enjoy. I release mostly EPs and singles, as these appeal to me because of their uniqueness and brevity. It is a passion of mine that I hope to continue working on for the foreseeable future in whatever form it may take!