In my leadership role, I've been instrumental in evolving our operational processes and customer experience, resulting in significant growth and efficiency for our organization. By fostering a culture of innovation and embracing technological solutions, I've worked to refine our approach to customer engagement and streamline our operational workflow. My focus has been on:- Leading initiatives to enhance departmental workflows, significantly reducing operational inefficiencies.- Partnering with the team to simplify the customer purchase journey, shortening the sales cycle and boosting customer satisfaction and loyalty.- Advocating for and implementing advanced CRM and marketing technologies to ensure compliance and enhance customer interaction.- Overhauling our inventory management to improve product availability and customer service.- Developing and executing strategies for team development, improving employee engagement, and driving overall company performance.- Guiding the company through a period of significant growth by capitalizing on market opportunities and leading strategic sales and expansion efforts.

Drove a 40% growth of targeted growth through process optimization across CX functions and CRM system enhancement.Tripled active customers/deals, resulting in major revenue and capital funding requirements growth.Spearheaded extensive email marketing campaigns ensuring a customer-centric journey and robust lead prospecting initiatives.

Managed a portfolio of top regional accounts, fostering C-level relationships and maximizing sales performance through data analysis and tailored strategies.Facilitated business expansion and commercial success by coordinating with suppliers and maintaining optimal inventory levels.

Oversaw an 8-9 member territory management team, coaching for a high-performing culture that led to securing the #1 rank for market share and growth in a competitive domain for premium branded products.Launched 22 new products and trained regional teams in deploying Salesforce-based CRM software, significantly enhancing sales performance.Incorporated 2 additional product lines through company acquisition and lead change management initiatives within the Division and Region.

Promoted into this position to travel extensively and generate market share growth by calling on corporate buyers from 3 of the Top 20 chain accounts in the US (Quiktrip, Racetrac, Sheetz) that generated significant revenue annually from over 1600 outlets.• Analyzed data across multiple categories in order to develop and deliver actionable insights to strategic executives within the accounts.• Worked collaboratively with the sales director and regional sales teams in 26 states on all major account activities including relationship development, contract sell in, wholesale opportunities, and account penetration.

Propelled sales by executing targeted programs and liaising closely with division teams, facilitating growth and alignment within strategic accounts including Circle K.

Fostered long-term stakeholder relationships, managing over 120 retail outlets and marketing products, achieving high-performer status consecutively for three years.

Administered all facets of workforce management for Spartan’s highest-grossing client, Weaver Popcorn, fostering strong relationships with internal leadership teams to ensure seamless operations.