Freelance work in audio recording, mixing, mastering and live sound.

NewTek is an Emmy-award winning leader of innovative solutions for graphics, film, and television products featuring IP-based video workflows and software-driven production. It is based in San Antonio, Texas and was acquired by Vizrt in 2019.Reporting to the CEO of Vizrt Group, I am responsible for leading the long-term planning and strategic vision, product organization, product strategy, and road maps to advance innovation and performance across the Newtek portfolio.Keeping partnership with cross-functional teams and executive leadership in focus, I identify customer needs, leverage new technologies, and manage product lifecycles including the TriCaster2 Elite. My focus on agile methodologies, ability to develop product vision, lead schedule planning, and drive realistic roadmaps ensures a cross-department alignment, milestone realization, prioritization of efforts, and continuity across competitive international markets.By aligning customer needs with the product development cycle, I achieve the timely delivery of new product features and enhanced product design, leveraging evolving technology and architectures to reduce investment and costs.Innovation | Strategic Planning | Live Broadcast Video Engineering | Product Lifecycle ManagementTechnology Thought Leadership | Product Lifecycle Management | Business Strategy DevelopmentEmerging Technologies | Sales & Channel Management | Live Broadcast Video EngineeringDigital Media & Video | Software Driven Production | Advanced IP Technology | Emerging TechnologiesStrategic Communication | Customer Experience

Launched a new revenue-generating division consisting of customer support, professional services, sales enablement, and IP workflow development, while providing leadership to direct reports and expanded team members.Managed and sustained classic technical support team members throughout the U.S., U.K, Germany, and Malaysia; a professional services team based in the U.S.; and a pre-sales engineering team throughout AMEC, EMEA, and APAC. Optimized customer success through onboarding efforts, services, adoption, advocacy, retention, and outcomes.Implemented customer experience surveys and oversaw a 34-point NPS improvement within 7 months.Innovation | Strategic Planning | Live Broadcast Video Engineering | Product Lifecycle ManagementTechnology Thought Leadership | Product Lifecycle Management | Business Strategy DevelopmentEmerging Technologies | Sales & Channel Management | Live Broadcast Video EngineeringDigital Media & Video | Software Driven Production | Advanced IP Technology | Emerging TechnologiesStrategic Communication | Customer Experience

Current serving member of the Marketing Leadership Team, COO Strategic Opportunity Task Force, and president's Key Influencer circle.Responsible for planning and directing NewTek's front line execution of IP video sales and services. Leading and executing the creation, development, delivery, and evolution of tools and programs - as well as the ongoing training and development of the Worldwide Sales and Sales Support Organizations. These programs include product and solution positioning to target segments, developing sales messaging and product differentiation, and measuring the success of these programs using data and metrics.Develop strategy by making recommendations based on emerging trends, expansion opportunities, competitive threats, the viability of outside business partners, and internal business process improvement.Innovation | Strategic Planning | Live Broadcast Video Engineering | Product Lifecycle ManagementTechnology Thought Leadership | Product Lifecycle Management | Business Strategy DevelopmentEmerging Technologies | Sales & Channel Management | Live Broadcast Video EngineeringDigital Media & Video | Software Driven Production | Advanced IP Technology | Emerging TechnologiesStrategic Communication | Customer Experience

Reported to the COO, led demand generation, product marketing, sales enablement, and go-to-market strategies to drive the innovation of live video products across the broadcasting industry, providing leadership to 5 direct reports. Executed geo-centric GTM strategies from inception to execution, led product and pricing strategy. Identified and developed product positioning; optimized market messaging and drove product value for customers. Key Results: Executed the extended adoption of Network Device Interface (NDI™) versions 2 and 3 for video transport in live production environments. Led thought leadership to support and advance the evolution of production technology.Launched a new product series that increased ASP by more than 10% in the first subsequent quarter.Secured an increase in sales pipeline by more than $1M of additional revenue within a 3-month period. Drove business development efforts to co-create live production, broadcast-ready products with Wowza in MediaDS™ and Studio Network Solutions in the NRS family of products.Led robust sales enablement efforts for internal sales teams and channel partners by communicating the value proposition of products and developing training materials and sales tools to support sales processes.Served as a key member of the Marketing Leadership Team and COO Strategic Opportunity Task Force.Innovation | Strategic Planning | Live Broadcast Video Engineering | Product Lifecycle ManagementTechnology Thought Leadership | Product Lifecycle Management | Business Strategy DevelopmentEmerging Technologies | Sales & Channel Management | Live Broadcast Video EngineeringDigital Media & Video | Software Driven Production | Advanced IP Technology | Emerging TechnologiesStrategic Communication | Customer Experience

Served as the technical marketing contributor for the 2015 launch of the Network Device Interface (NDI®) product – a software specification enabling video compatible products to communicate, deliver and receive high-definition video over a computer network in a high-quality, low-latency manner suitable for switching in live production environments.Ideated, developed, and implemented an organizational Services Program that drove customer support and success through innovative solutions while simultaneously serving as a new company revenue stream. Key Results: -Designed and developed streaming options for customers utilizing Wowza, deployed on Amazon Web Services.-Delivered video production workflows for production and streaming to high visibility customers, including ESPN, NBA, CBS and MTV. Created real-world video production workflows for marketing teams and customer success.-Created web applets utilizing HTML, CSS and JavasScript for browser-based control of NewTek products.-Designed streaming modules using MPEG-2 and h.264 in collaboration with engineering teams.Partnered with technical marketing and sales teams to develop, implement, and execute innovative newsroom workflows utilized by prominent broadcasting and media companies, including E.W. Scripps and Cox news stations.Innovation | Strategic Planning | Live Broadcast Video Engineering | Product Lifecycle ManagementTechnology Thought Leadership | Product Lifecycle Management | Business Strategy DevelopmentEmerging Technologies | Sales & Channel Management | Live Broadcast Video EngineeringDigital Media & Video | Software Driven Production | Advanced IP Technology | Emerging TechnologiesStrategic Communication | Customer Experience

Tasked to launch a new company division for the EMEA market based in the U.K, develop a brand strategy to increase product market share across multiple verticals, and deliver technical leadership to a sales engineering team, product specialists, and resellers.Developed innovative market penetration strategies; led pre-sales planning and marketing campaigns, and generated new revenue streams across the international broadcasting vertical, successfully increasing regional revenue by 70%.Identified and recruited team members to build out the distribution channel in the EMEA region.Was responsible for all technical aspects of the sales cycle, including identification of opportunities, solutions creation, creating demand, delivering technical marketing support, and ensuring timely execution and technical support.Innovation | Strategic Planning | Live Broadcast Video Engineering | Product Lifecycle ManagementTechnology Thought Leadership | Product Lifecycle Management | Business Strategy DevelopmentEmerging Technologies | Sales & Channel Management | Live Broadcast Video EngineeringDigital Media & Video | Software Driven Production | Advanced IP Technology | Emerging TechnologiesStrategic Communication | Customer Experience

Was responsible for leading full-cycle sales, the development of the sales enablement assets, and technical training to promote product sales to new and prospective clients and channel partners, providing leadership to the pre-sales teams.Served as the Technical Lead for the region, collaborated with the Sales Manager, and increased sales revenue by 17% within the region YoY, resulting in 40% of topline company revenue, the most significant portion of revenue worldwide.Developed sales and marketing plans for new market verticals, achieved the goals of an expanding customer base in the region; visited clients and channel partners to discuss features and benefits of the NewTek products.

Vizrt, is the world’s leading provider of visual storytelling tools for media content creators in the broadcast, sports, digital, and e-sports industries. Headquartered in Norway, it has a customer base in over 100 countries and employs 600 people with 40 offices worldwide.This coordination role within the global Vizrt organization provides a visible and present leader for the San Antonio campus. Primarily responsible for improving communication within the office environment to increase transparency and atmosphere, plan and run local town hall meetings, and manage the communication with senior managers in office-related matters. Additionally, responsibilities include creating a strategy for education and the university presence of the organization in order to secure talent, improve working environments, and utilize space and resources in an efficient manner.Innovation | Strategic Planning | Live Broadcast Video Engineering | Product Lifecycle ManagementTechnology Thought Leadership | Product Lifecycle Management | Business Strategy DevelopmentEmerging Technologies | Sales & Channel Management | Live Broadcast Video EngineeringDigital Media & Video | Software Driven Production | Advanced IP Technology | Emerging TechnologiesStrategic Communication | Customer Experience

Led the sale, design, configuration, and integration of customized large-scale production video systems and streaming solutions across the Mid-West of the U.S. Video, sound, and lighting systems tailored to customer needs ranging from government municipalities, education, religious, and corporate institutions and broadcast clients.