William Baltz Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

Adthena is an award-winning search intelligence platform for paid search advertising. We have a unique combination of competitive analysis, strategic insights, and a team of experts that help brands, marketers, and agencies dominate their competitive landscape.

Austin, Texas Area

Adlucent is a digital marketing performance agency that powers the world's most successful internet retailers. I work on the Product Listing Ads (PLA) team and oversee the following client accounts: Williams-Sonoma, Inc. (Williams-Sonoma, Pottery Barn, Pottery Barn Teen, Pottery Barn Kids, West Elm, Mark & Graham, Rejuvenation), Zumiez, Online Stores, Inc., & Transamerican Auto Parts.• Responsible for managing all aspects of clients’ shopping campaigns, local inventory ads, and showcase ads through Adlucent’s proprietary software, DeepSearch, Google Ads, and Bing Ads.• Manage a yearly ad spend budget of ~$70MM.• Serve as point for strategizing and implementing new account structures, conducting ongoing analysis of campaigns, and partnering with client and internal teams to define, drive, test, and execute optimization opportunities to exceed client goals.

• Developed and presented annual business reviews to high-profile client contacts.• Supervised, trained and managed a digital marketing intern. • Developed and lead agency-wide trainings on a variety of subject matters related to paid search account management.

• Managed all aspects of client’s Comparison Shopping Engines accounts.• Optimized bids for product targets, devices, audiences and RLSAs.• Coordinated and led weekly client calls and reporting, as well as ad hoc reporting requests.

• Optimized retailers’ product feeds by rewriting titles, descriptions and populating product attributes in order to increase visibility on search engines.• Implemented new account structures by creating and segmenting campaigns into product groups and assigning bids based on requests from account teams.

• Developed and uploaded new keywords, ad groups and campaigns based on requests from internal account teams.

Hilton Head Island, South Carolina

Processed all customer monetary transactions, calculations and reporting of weekly employee payroll and paychecks. Hired, trained and supervised a team of 20 employees. Handled monthly employee evaluations, lead weekly team meetings and oversaw employee certifications. Oversaw development of customer service training program and assisted in opening of second business location.

Charleston, South Carolina

Aided curators and gallery staff with organizational and administrative tasks. Facilitated communication between gallery managers, artists, visitors and other outside parties. Oversaw setup and breakdown of exhibits, and assisted in coordination and promotion of gallery events. Handled publicity and acted as community liaison.

Charleston, South Carolina

Rehoused physical media assets from storage to preservation quality archival folders. Handled all media research and organized information according to Library of Congress standards. Digitized entire artifacts collection. Scanned, uploaded and organized assets into an internal content management system. Cataloged digital images and input research data. Assisted in streamlining internal database processes.

Bachelor Of Arts (B.A.), Art History

Bachelor Of Arts (B.A.), Historic Preservation And Community Planning

Bachelor Of Arts - Ba, Art History, Criticism And Conservation