Wayne Wengreen Email & Phone Number

Mapleton, UT, US

Salt Lake City Metropolitan Area

At Grasshopper Trading Co, I lead operations with a focus on designing, manufacturing, importing, and marketing innovative products for the overlanding industry. Our key brands, including 23Zero, Racksbrax USA, and UC Gear, set the standard for overlanding gear. I also manage B2B operations for Iceberg Outdoor Group and Expedition Superstore, ensuring.

Salt Lake City Metropolitan Area

As the COO of Expedition Superstore, I oversee operations for a B2C overlanding superstore that provides customers with all the essentials for their overlanding journeys. From camping gear to rooftop tents and vehicle suspension, we offer a one-stop shop for adventurers. Using EOS principles, I focus on streamlining processes, improving customer.

Salt Lake City Metropolitan Area

At Iceberg Outdoor Group, I direct the company’s operations in distributing high-quality overlanding gear to businesses (B2B) across North America. My role includes overseeing logistics, supplier relationships, and strategic planning to ensure we meet our dealers' needs. I use EOS to align teams and improve operational efficiencies, enabling us to maintain.

Mapleton, Utah, United States

• Conducted customer research for brands like Hirschi Masonry, Clyde Companies, ENFUZ, and University Federal Credit Union (now UFirst Credit Union)
• Designed and implemented surveys to gather critical customer insights
• Analyzed data and created presentations with actionable recommendations
• Applied Hierarchical Value Mapping (HVM) methodologies to uncover customer preferences and inform strategies

American Fork, Utah, United States

• Developed and maintained roadmaps for the API and Billing Engine
• Conducted extensive customer interviews on 3PL billing events, invoicing, and API usage
• Collaborated with customers and stakeholders to create and validate user stories

Springville, Utah, United States

• Achieved top salesperson status within the first 30 days, promoted to store manager.
• Led a team of 20 to market, sell, and manage inventory for AG sprinkler systems, residential sprinklers, hardware, and plumbing products.
• Improved marketing, inventory, warehousing, POS, and employee review processes, with several initiatives adopted company-wide.
• Drove team performance by refining operational processes and optimizing sales strategies to meet store goals.

Lehi, Utah

• Led the strategy and launch of the Améo essential oils brand/division, debuting in September 2014
• Developed and launched 70+ products within nine months for Améo in 2014
• Spearheaded the conceptualization and launch of 30+ additional products in 2015
• Directed Product Management, Project Management, Document Control, and Quality Control for all Zija brands (Zija, Ripstix, Améo, GenM)

Lehi, Utah

• Sr. Director, Business Development, Customer Care & Customer Insights (2012-2013)
• Increased enrollments by 21% with new starter kits
• Launched social media service for distributors, expanding brand reach
• Key contributor to the 2013 compensation plan launch and field leader programs (MyYoungLiving app, Si6, Development Credits, Sample Matching)
• Led SWOT analysis and strategic planning with the President’s TeamDirector, Customer Care & Customer Insights (2011-2013)
• Managed 125+ reps and a $6M+ budget, increasing productivity to over 85%

Springville, Utah

• Reengineered brand architecture to facilitate successful product launches, mitigating channel conflict and strengthening relationships with key distribution partners.
• Achieved a fivefold increase in product rollout speed by leveraging insights from a 7,000-member customer panel and deploying advanced market research methodologies.
• Launched two new websites, VelocityLadder.com and LittleGiantLadder.com, to expand the customer demographic and decrease dependence on direct response media.
• Harmonized brand messaging across all platforms, reducing sales support expenses through process optimization, collateral production efficiency, and introducing a centralized online sales material portal.
• Forged strategic partnerships with top-tier retailers such as Costco, Sears, QVC, and Sherwin-Williams, significantly broadening distribution channels in collaboration with senior sales teams.
• Directed a diverse team of five in-house professionals and 12 external agencies, overseeing promotions, advertising, direct media, public relations, and affiliate programs, ensuring brand consistency and campaign.

Provo, Utah

• Oversaw domestic and international channel partners, directly managing relationships that accounted for 20% of the company's total revenue.
• Streamlined business operations by refining processes, developing insightful management reports and spearheading the filing of trademarks to protect intellectual property rights.
• Led product management efforts, including pricing strategies, catalog development, lifecycle analysis, and profitability assessments, culminating in the successful launch of two new products.
• Orchestrated comprehensive marketing campaigns and promotional activities, from creative conception to list acquisition, focusing on measurable ROI and data-driven decision-making.

Orem, Utah

• Enhanced brand visibility and market appeal with refined messaging strategies, resulting in a 24% sales increase in the first year.
• Engaged in industry tradeshows, driving the successful launch of a consumer-facing website and a B2B purchasing portal, which streamlined backend order processing and improved customer experience.
• Instituted rigorous quality control inspections and implemented waste reduction initiatives, achieving a 13% cost saving that directly boosted sales profitability.
• Standardized the product lifecycle process by establishing clear documentation protocols for product development, ensuring consistency from conception to market launch.
• Led Research & Development, Quality Control, IT, and Product Management teams, aligning department goals with company objectives and fostering innovation and quality excellence.

Provo, Utah

• Championed the launch of over 100 new features across five major releases, overseeing the full lifecycle from initial conception to technical specifications and effective customer communication strategies.
• Directed cross-functional teams to define over 150 technical requirements, ensuring products met market demands and internal quality benchmarks.
• Authored 30% of the company’s marketing materials, including persuasive brochures and informative white papers, contributing to robust product knowledge and market positioning.
• Developed and delivered compelling presentations tailored for prospects, customers, and user groups, enhancing brand image and fostering strong relationships.

Orem, Utah

• Drove substantial revenue growth by managing projects that generated over $8 million in 1997, showcasing strong financial and team leadership.
• Enhanced profitability by implementing cost-cutting measures, increasing profit margins by an average of 5% per contract through strategic project management and negotiations.
• Successfully led over 35 implementation projects to timely completion, effectively coordinating resources, adhering to schedules, managing budgets, and overseeing invoicing processes.
• Recognized for outstanding leadership with the 1996 CataLysts Leader’s Circle Award, reflecting exceptional project management and team-building capabilities.
• Pioneered professional development within the company by being the first recipient of the Project Manager Certification at Dynix, demonstrating a commitment to excellence and continuous learning.

Executive Mba, Marketing & Entrepreneurship

Bs, Information Systems