Experienced digital marketing and communications professional proficient in developing organic and paid social media strategies, brand management strategies, engaging and authentic digital content, data-driven processes, external communications, and public relations. Self-motivated and team-oriented, with expertise in managing a wide array of projects successfully and collaboratively across large, global organizations and small teams within those organizations. Committed to continuous improvement and learning, with the ability to adapt quickly to market and technological changes.

Plan and execute social campaigns in collaboration with Marketing and Communications teams | Manage social campaigns for the following business units: Applied Markets, Automation, Cell Therapy and Gene Therapy, Emerging Biotech, Process Development, Imaging & Western Blotting, Process Intensification, Protein Research, and Services | Optimize campaign performance with data-backed insights | Produce live broadcasts across our owned social platforms

Develop social media strategy with Director of Communications and Director of Public Relations | Report directly to Chief Marketing Officer and Chief Commercial & Strategy Officer on key initiatives | Launched campaign to develop “The Parexel Podcast” as a new medium for promoting thought leadership content | Launched LinkedIn Elevate initiative to optimize social employee advocacy program | Increased year-over-year metrics for social media KPIs by factor of twoSocial

Curate and develop content deployed on company website and social media handlesIdentified, recruited, and trained 250+ employees across the company as part of our digital employee advocacy programDevelop and execute engagement strategies for employee advocatesCoordinate social listening program, paid & organic social media advertising campaigns, digital audience targeting & SEO initiativesCollaborate with external agencies and vendors on digital marketing initiativesSupport Public Relations initiatives and corporate partnerships

Develop social media communications strategies with the Head of Corporate Communications, Senior Director of Public Relations, and Director of Digital CommunicationsEnhance brand awareness and engagement across several social media platforms using KPIsCurate and create shareable content for distribution through our company-wide social ambassador networkProvide training and best practices for employees at all organizational levels concerning social media engagement, personal branding, and brand advocacy

Reviewed, drafted, and commented on deal documents and due diligence materialsAdvised private equity funds and business development companies in acquisition finance and recapitalization transactions ranging from $5,000,000 to $270,000,000

Researched and drafted memoranda for partners and associates in the following practice groups: Multi-Tranche Finance, Private Investment Funds, and Private Equity/Mergers & AcquisitionsAdvised non-profit organizations on relevant Massachusetts corporate laws and conflicts of interest

Assisted attorneys with both international and domestic corporate transactions, including mergers and acquisitions, initial public offerings, asset sale auctions, note offerings, entity formations, and conduit fund subscriptionsReviewed and revised transaction documents, such as repurchase agreements, loan agreements, and merger agreements; coordinated logistics; handled post-closing administrative dutiesCommunicated directly with clients, opposing counsel, third-party representatives, and government regulators at various stages of the transactions