I work with business and product leaders within SaaS and healthcare spaces to find new growth options, improve product & team performance, and enhance GTM strategy. I'm a four-time VP Product/Marketing; former marketing agency partner; consultant on dozens of client initiatives; product management expert who has trained nearly 1,000 PMs; and author of: The 21 Rules of B2B Marketing.I primarily work with SaaS and healthcare companies that are facing a difficult challenge or a new opportunity by helping transform their product management and marketing strategies.My corporate experience included roles as VP Product/Marketing within several companies including: two $1B+ information companies, a continuing medical education provider, a boutique software firm, and an internet start-up with $29M in funding that was subsequently acquired by a strategic. In addition, I was Partner at an award-winning marketing communications agency, leading the creative teams. SERVICESProduct Management• Optimize product management organization, processes, and tools• Assess product team members• Refine/ enhance Product/Market Fit• Optimize Customer Experience• Tailored workshops to build product team skills• Coach product leaders and/or team members• Interim management of product teamsPlanning/ Analysis• Develop and rationalize business cases• Conduct Market and Competitive research, opportunity assessment • Clarify team roles & responsibilities• Establish/ refine Metrics, OKR’s, KPI’s, & measurement• Prioritization• Assess pricing, value metrics, tiering, revenue model, and pricing governance • Couple business objectives to product initiativesMarketing• Clarify/ refine Business and Go-to-Market strategy• Refine Value Proposition, Differentiation, Positioning & Messaging • Define/ hone Personas, Segmentation• Develop buyer or partner journey maps• Develop Brand strategy• Guide development of marcom and promotional materials• Create sales enablement and business development tools