Mark Arnold Email & Phone Number

Management Consultant,interim,leadership and operations management within the Leisure industry specialising in the Health,Fitness and Wellness sector.Many of the projects I have being involved with are from referrals due to the successful completion of other assignments.Strong integrity and can work within a hybrid culture.See below for the types of projects.I also have access to a range of Associates who are experts within their field.Business transformation.Operations modelling/Data mining.Facility design and sustained business performance through better sales,marketing,retention.Culture of performance.Diagnostic commercial reviews.Operational safety compliance.Improved service standards.Developing key business metrics.Sports development.Major event management.Board level support.Interim management support.Recent Clients.Sandwell Council.Derby University.Barrow Borough Council.GLL.East Belfast Council.Fermanagh and Omagh Council.Armagh,Craigavon and Banbridge Council.Worked with a number of partners,organisations within the public and private sectors on delivering high profile projects and assignments to successful completion.Very enthused to work across a number of sectors where I can use my experience of developing outstanding performing teams.My preferred sector is the Health,Fitness and Wellness with a specialism in operations.▲ Strategic operations and sales performance.▲ Business transformation.▲ Creating and embedding cultural change.▲ Business coaching and development.▲ Operations management.▲ Sales and marketing campaigns.▲ Marketing and communications, including digital transformation and CRM implementation.▲ Leadership and team development.

Undertook a number of projects which included board adviser to a LATC with Barrow Forward at Barrow Borough Council which was a fixed term assignment on operational design and re modelling with a successful transfer to a LATC.Major achievements.Provided executive lead on improving trading during the transfer and transition to a LATC.Improved processes with Sales H/S,product development ,performance metrics,marketing and people development.Refined accountability for site teams.Revised performance expectations and colleague expectations.Introduced improved operational processes and safety management and compliance.Introduced colleague accountability to operational performance and standards with training and 3rd party support.Facilitated decentralisation with customer service,marketing,sales,management key information with timely reporting.Created a culture of ‘virtual teams’ to support the business.Improved CX to grow H/F membership.Introduced collegiate client/contract relationships through engagement and a shared community purpose.Board reporting and attendance to provide strategic direction.Target operating model defined and implemented.Business plan introduced and operating systems adopted to achieve.Digital transformation to improve customer/member growth.

Barrow, England, United Kingdom

Interim Leisure Management.Provided strategic support to a LATC.Positioned the business to new governance structures and trading performance during the transition.Contract completed.

South Lake Leisure Centre Ni And Abc Council

Provided Associate consultancy support for the transformation programme of a Local Authority Leisure in-house team in Northern Ireland including the commissioning and delivery of the £40 million ‘state of the art’South Lake Leisure Centre.Facilitated transformation, cultural change and team engagement across the full range of team members and stakeholders.Primary focus was Sales and Marketing pre sales plan and supporting the digital transformation,organisational design and people development.Worked closely in integrating a strategic partner ( TA6 Alliance Leisure ) with collegiate and co operative ways of working.Major achievements.Developed cross dept,multi team and partnership ways of working with partner and rigorous peer reviews.Provided mentor support and guidance for senior colleagues to achieve performance expectations.Introduced sales enablement performance culture.Full marketing pre sales campaign with brand and targeted objectives.Marketing transformation through digital integration.Inbound PPC,SEO and organic social media campaigns.Outboard marketing campaign in the local community.Attendance on corporate marketing wider delivery group.Pre sales membership achieved 35% above target.Introduced on site sales process’s and relentless sales performance.Colleague and team sales training through external partnership.Budgetary monitoring on pre sales marketing campaign.Full KPI and insights reporting of digital campaigns and performance.Ensured contractual completion and integration of external partner into the organisation.(TA6)Timely reporting with colleagues,client and senior principals.Full transparency.Full project governance,compliance and reporting with senior colleagues.Supported with business development,financial planning,operational excellence,project planning,sales/marketing,service improvement,team development,board reporting,strategic planning and trade union reviews.Project ended February 2021.Fixed term contract.

London Area, United Kingdom

Integration and transfer of 10 large budget gym clubs into the GLL Better Gyms estate.Responsible for trading and leadership during the transitional period.Corporate due diligence and governance into GLL structure.Contract completed to full legal requirements.

Budget Gym Sector Uk.

FitSpace gyms were the first budget chain to enter the UK market, taking a fresh approach to health & fitness by offering low-cost membership and flexible contracts.We operated clubs around the UK with 30,000 members.Reporting to the MD I fulfilled a complex remit to improve the operational performance prior to a trade sale.Improved YOY sales by 10% with relentless sales procedures.Introduced PPC,SEO inbound marketing strategies.Created community and engagement through social media platforms and on site fun and quirky service delivery.Attrition was reduced from a group 10% to 5%..Reduced operational cost base by 20% with prudent cost control measures.Underwent a digital marketing transformation across the business which reduced marketing spend by 25% whilst maintaining and improving trading performance.Member experiences and engagement increased with onsite gym challenges,events and class launches.Created social media tribes for members to create off site engagement.Recruited fresh senior management at GM level to reflect the need to change performance expectations.’Grow our own’.Created a set of values for team members to follow with collegiate and co operative well engaged ways of working.Introduced reward and praise procedures which improved mood and morale and colleague performance.▲ Responsible for 9 sites and 30,000 members in London,Belfast,the Midlands, the North and the South Coast.▲ Identified some quick-wins to increase revenue and profitability.▲ Oversaw day-to-day operations, setting clear objectives and performance measures.▲ Improved internal and external communications, introducing user-friendly digital content.▲ Set clear objectives and performance measures for Club Managers, including league tables.▲ Reviewed recruitment practices to attract more commercially-focused GM’s.▲ Handled all due diligence, corporate compliance and colleague integration prior to trade sale to GLL.Business sold in a trade sale to GLL 2017.

Uk Mid Market Health Clubs.

During this period, I made the decision to undertake short-term/interim management roles. These roles required the provision of operational and strategic management.Sales,marketing,operations,leadership,team development,colleague development,international event management,product launches,contract appraisal and business reviews..▲ October 2013 – March 2015: Momentum BD Ltd: Regional Director▲ April 2012 – January 2013: Active Nation: Contract Management.▲ October 2010 – April 2012: Fitness First Group: General Manager▲ July 2008 – September 2010: Arnold Leisure Management Consultancy (LA Fitness/FitSpace/Derby City Council.)

Market Leader In Nationwide Premium Health Clubs

I originally joined the company as General Manager. Subsequently promoted to Regional Management,leading 15 premier London sites (30,000 members) and 500 colleagues, responsible for £12M EBITDA (£30M revenue).I was promoted to the Operations Performance Board who implemented strategic direction for the group.This included 3,500 colleagues,£90 million of Revenue,£35 million EBITDA and over 180,000 members.Achieved the Investors in People Award in 2001.▲ Opened new site in Leicester; the most successful opening the company had experienced.Flame finalists large clubs.GM of the year runner up and Investors in people award.▲ Achieved over £2 million EBITDA at the Leicester site within 6 months, launched with 5,000 members.▲ An MBO provided investment to implement an aggressive growth plan.▲ Delivered cultural change, introducing tried and tested retail concepts into the business.▲ Member of Cannons’ Health & Fitness Operational Performance Board.100 sites across the UK.▲ Oversaw the progress of new builds following a number of site acquisitions.▲ Heavily involved in the “Grow Our Own” succession planning and colleague development.The business under went two MBO private equity buyouts and was sold to Nuffield Health in 2008.

Nottingham

Public Sector Leisure Management.Achieved the Investors in People award 1996..

Sherwood Notts

Premium Short Break Holidays.

Saudia Arabia

Premium health clubs and Leisure destinations.

Tabuk, Saudi Arabia

Corporate Leisure Provision.

Public Sector Sports Development.

Stoke On Trent

Manufacturing Blue Chip.

Mba Programme.Post Graduate Diploma In Business And Management Performance., Business Administration And Management, General

Ba (Hons) In Recreational Studies.Ilkley Campus

Activities and Societies: Vice President of Ilkley College Student union,Cricket and Football captain at Ilkley College..

Train The Trainer Training Award.

Pttl Life Long Teaching Award

▲ PTLLS Level 4: Preparing to Teach in the Lifelong Learning Sector