William Yang Email & Phone Number

London, Gb

Melbourne, Victoria, Australia

Podcast:• Developed, edited, and produced a podcast channel by leveraging cross-platform promotion, achieving 200 million total views across TikTok, YouTube, Instagram, and Spotify.• Built a dedicated following of over 600,000 followers by consistently delivering engaging content, resulting in an average of 5 million weekly impressions.• Secured endorsement from Spotify ANZ through their RADAR program, enhancing credibility and expanding reach by 40%.Personal:• Executed influencer campaigns in partnership with multiple businesses, driving over 20 million organic impressions for brands including Sony Pictures Entertainment, Darry Ring, and TIRTIR.• Leveraged data insights to refine content strategy, consistently producing viral content across social media platforms and reaching over 100 million views in multiple niches including music, memes, relationships, and startups.• Expanded social media followings across diverse niches by building and managing accounts, achieving 50K followers in music, 100K in memes, 150K in relationships, and 80K in startup.

Melbourne, Victoria, Australia

• Wrote marketing briefs for influencer marketing campaignsfor Hinge, Godiva, Baccarat, and Kango.• Compiled and analyzed social media campaign data, contributing to a report that resulted in 3 million impressions.• Contacted 400+ influencers and ideated on campaign scriptsto ensure effective and engaging content.

Shenzhen, Guangdong, China

• Assisted in organizing and coordinating B2B webinars and virtual events for industry professionals, leading to a 15% increase in participation from key decision-makers and generating 30+ qualified leads.• Conducted market research on the semiconductor industry in China, focusing on identifying key players and potential B2B clients, which supported the sales team in targeting high-value prospects.• Collaborated with the product marketing team to create bilingual product datasheets and case studies that highlighted the technical advantages of our semiconductor solutions, enhancing their appeal to potential clients.• Facilitated cross-departmental communication that streamlined 7 key marketing projects, resulting in a 20% increase in overall efficiency.• Supported the integration of new CRM tools, improving data management and client tracking, which enhanced sales team productivity by 20%.

Master Of Management, Marketing

Bachelor Of Design, Ui/Ux

Bachelor Of Science - Bs, Psychology