- Primary owner of campaign trafficking, optimization, troubleshooting and reporting for a portfolio of managed accounts utilizing Brand Networks’ Iris technology and several social API’s.- Manage communication between clients and vendors to create strategic media plans and recommendations for new initiatives across all social platforms based on brand guidelines, social best practices, and historical performance.- Present weekly campaign analysis and optimizations along with in-depth, post-campaign wrap up reporting to call out significant learnings and opportunities for growth.- Helped expand Brand Network’s creative offering to new and existing social accounts by conducting internal training, streamlining SalesForce processes, and providing social expertise.- Aided in on-boarding new employees of varying skill sets by briefing them on internal processes, educating them about client goals, and helping them fine-tune their technical skills.- Communicate and collaborate with clients, agencies, and partner representatives on numerous initiatives in an effective, organized manner.- Maintain strong relationships internally with cross department heads in order to help provide a seamless and effective service by knowledge sharing and contributing feedback.

- Act as a liaison between the creative team, sales planning, services, traffic account managers, and external clients.- Present weekly custom creative analytics reports to the SVP of Creative and Senior Creative Director in order to help informdecisions on improving ad campaign performance.- Standardize current processes, including over fifteen documents, as well as provide project management for social, display, and crosschannel initiatives.- Provide strategic creative recommendations during the sales development process utilizing social media background to help expanddeal size.- Identify opportunities for custom creative on both social and digital activation for new and existing clients to increase revenue andadvancement of services.- Assist in copywriting for high-growth, high-value clients to increase their social media presence.

- Conducted internal and competitive research for the marketing team to improve Free People’s online and social media presence.- Assisted with day-to-day administrative duties including assembling marketing materials, setting up for showroom buyer meetingsand internal events, as well as greeting all prospective and existing clients.- Created retail pricing reports for the business analytics team using Upstream Commerce analytics to help empower the team to makestrategic decisions.- Developed and executed organic content creation for Snapchat and Instagram, as well as executed monthly marketing and socialreports to recap brand coverage.- Monitored wholesale partners websites to ensure product images were live in a timely manner.