Wyatt Hicks Email & Phone Number

Daytona Beach, Florida, Us

Daytona Beach, Florida, Us

Daytona Beach, Florida, Us

Daytona Beach, Florida, Us

Lead the Digital Products Business Unit in executing strategic plans for NASCAR's digital platform product portfolio. Core functions include budget management, product feature and road map development, vendor relationships/contracts, reporting/analysis, user experience research and implementation of NASCAR objectives via interactive digital offerings.Oversight of digital and mobile subscription business to drive revenue. Feature sets, pricing, promotions, check out flow and sponsorships.Structure and business development of digital opportunities with NASCAR teams and tracks. Serve on industry wide digital/social committees.Define sellable platform assets and custom sales opportunities.

Daytona Beach, Florida, Us

Management and business oversight of Digital Product suite for the new NASCAR.com, including but not limited to RaceView for PC subscription products, Fantasy games, RaceBuddy, GarageCam and RaceReplay. Primary responsibility being to drive revenue, traffic and/or user engagement, with additional support to global NASCAR initiatives.Led subscriber transition from previous platform by setting up eCommerce vendor and all business rules for subscription products including billing plans, analytic definitions, reporting, documentation and customer support. Serve on technical project teams responsible for standing up existing and current products on the new NASCAR.com platform. Develop sponsor opportunities around the product suite.Responsible for analyzing fantasy game plan and creation of prizing/contest rules. Continuous efforts in site/product process improvements, optimization, marketing plans and user experience.

Member of Raycom Sports Senior management team, directly responsible for the ACC's sponsorship platform, Corporate Sponsors and ACC Network marketing.Negotiated, drafted and fulfilled sponsorship contracts accounting for over $13 million in annual revenue. Assisted those brands with promotional, event and branding activation with ACC assets delivering measurable ROI, ROO and sponsorship evaluation. Led a team of up to 5 individuals in asset creation with the ACC, sponsorship fulfillment, marketing/promotions, event operations/engagement and website management.The roster of sponsors I have worked directly with includes, but is not limited to Alltel, AT&T, BB&T Bank, Chick-fil-A, Chrysler/Jeep, CPI Security, Dr Pepper, Food Lion, Gatorade, GEICO, Havoline, Pepsi, RBC Bank (PNC), Toyota, Under Armour and Wild Wing Café.Developed a new tiered sponsorship platform aimed at facilitating new sponsors of the ACC, educated sales team on integrated sponsorship packages utilizing broadcast, digital and sponsorship elements. Identified a void of marketing activity within the company and with a limited six figure budget, designed and executed marketing plans aimed at a variety of metrics, including but not limited to television viewership, event attendance, retail and other promotions, web site traffic, mobile app users, subscription & opt-in services and social media engagement. Launched the ACC Network brand via visual identity, mission statement and goals. Efforts resulted in more engagement from affiliates, integrated marketing efforts with the Conference marketing and PR department for the first time and steady growth in digital users/visitors.Ran three (3) fan events a year, including budgeting, marketing, signage, sponsor activations, entertainment and overall operations. Average attendance was 25K for each event.

College Park, Md, Us

Mclean, Va, Us

Med, Sport Administration

Ba-Cum Laude, Economics/Business