Building and implementing the foundational systems, workflows, and resources our business needs to thrive.

• Developed scalable workflows and libraries that saved hours of work per use, including a comprehensive templated motion graphics library of product UI screens and features, allowing the team to customize assets for campaigns and product updates without creating anything net-new.• Pioneered the use of Rive for web animations and interactive product UIs, creating smoother, more engaging user experiences with dynamic, conversion-focused elements.• Delivered visually stunning VFX/GFX for every high-profile project, including a Super Bowl commercial, product launches, Time Square placements, billboard placements, sports arenas, and pretty much anything with a digital display that would amplify our brand to millions.• Created motion graphics and animations for in-product interactions, improving user experience and contributing to feature adoption.• Lead efforts for implementing Lottie animations in web and product use to increase page performance where large and crunchy GIFs could now be sleek and infinitely scalable vector animations.• Directed and produced hundreds of videos with motion graphics and VFX that consistently exceeded performance benchmarks in marketing campaigns.• Implemented 3D workflow and complete hardware setup for a Cinema 4D pipeline to expand our creative abilities beyond the 2D world.• Standardized "studio shoot" setups for repeatable video content, drastically reducing production times and ensuring brand consistency.