Project Planning- Collaborating closely with the Senior Marketing Manager as a mentor to organise, execute, and manage wine events.- Fruits of the Vine: An annual wine walkabout event attracting over 500 participants who taste more than 200 wines from around the world. This large-scale event celebrates global viticulture and offers wine enthusiasts a unique opportunity to discover and explore a diverse range of wines.- Acker Auction Singapore: We partnered with Acker, a prestigious auction house, and Marina Bay Sands to hold their first auction in Singapore at KOMA, netting an impressive $5.8 million in total wine sales. This event marked a successful collaboration and expansion of Acker's presence in the region.Design- Created marketing collaterals using Canva when required, including eDMs and Social media content.- Worked closely with in-house designers to create a wide range of marketing materials, including brochures, social media content, eDMs, and website banners.Copywriting: - Produced and managed engaging social media content, including videos and blog posts, to support brand objectives.- Crafted and proofread compelling marketing copy for both online and print campaigns.

-Take charge of company campaign period livestream from start to end on Shopee and Lazada. Be responsible for setup , scripting, hosting to answering live customer enquiries. Produced livestream SOP. Attracted a total of 2300+ live viewers with over 6400+ live views.- Upgrade existing email templates using latest company assets and copywriting. Analyse and improve existing email strategy by setting up industry standard automation. Execute mobile and user friendly direct email marketing templates based on campaign specifics. Proofread emails for clarity, punctuation, and grammar.- Execute promotions via mega campaigns packages on Shopee and Lazada. Monitor and resolve operational matters to ensure positive customer experiences. Ensure product stock is always updated.

- Headed a marketing team of 10 employees to create efficient and effective influencer BAU (Business As Usual) campaigns across a portfolio of 16 OEM skincare brands- Oia Skincare: Within a span of 6 months: Acquired and curated >1000 unique video content from YouTube & Instagram influencers for advertising purposes. Achieved >500,000 combined YouTube Views across 150 KOCs - Develop copywriting for marketing materials including ads, website, packaging, landing pages, and more. - Analyse digital data to better understand user needs and draw key recommendations to implement accordingly in design decisions and website optimisation. - Maintain updated knowledge of emerging research in the cosmetic science field by consistently conducting research of new concepts, materials, and procedures. - Maintain updated knowledge of beauty and lifestyle trends which impacts the product formulation stage.

- Ensure all preparations for travel, lodging, flights, and other activities run as scheduled.- Accompany clients to all surgeries and appointments and liaise on their behalf. - Live translation during consultations from Korean to English or Mandarin Chinese.

- Heading a team of 15 members consisting of designers, video editors, and socialmedia managers.- Designers: Create needed graphic content for the company’s websites and brand socialmedia platforms- Video Editors: Compile, cut, and edit content videos into short advertisements.- Social Media Manager: Use the gathered content created by designers to post on thecompany’s brands’ social media accounts.- Researching different strategies to incorporate into advertisements that will eventually lead toa winning video. (Best Selling video)

- Take charge of conceptualization, character development, fabric choice, and communication with the manufacturing team up until delivery of the finished product, including the costume/mascot manual.- Create 2D ideas or 3D models using fully formed concepts or client references.