Wynnie Zuchowski's Location
Wales, Wisconsin, United States, United States
Wynnie Zuchowski's Contact Details
Wynnie Zuchowski work email
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About Wynnie Zuchowski
Accomplished, results-oriented business executive with a proven record of building, developing and leading strategic plans, teams and programs that consistently produce results. Customer-focused, strategic thinker with extensive experience managing a P&L, developing brands, building and commercializing new products and services, identifying client and company revenue and relationship opportunities, and increasing brand footprint and client retention. Resourceful and agile leader who puts culture first to effectively develop and grow cross-functional teams of internal and external partners to positively impact business results. Experience in healthcare, SaaS platform development, veterinary, food production, drug development, produce and manufacturing in public and private equity-owned corporate environments as well as startups.
Wynnie Zuchowski Work Experience Details
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Global Director Of MarketingGenexWales, Wi, Us -
Global Category Marketing DirectorAgrofresh Nov 2023 - PresentPhiladelphia, Pa, UsOversee the global portfolios for several lines of business, identifying new global market opportunities as well as adjusted GTM strategies to grow revenue. Guide R&D and Business Development in building new product pipelines and commercialize new offerings globally. -
Senior Director Business DevelopmentDentistry.One Feb 2023 - Aug 2023Lead the efforts to form and commercialize this nationwide virtual oral health care network. This included working with the software development team, forming the marketing team and clinical operations teams as well preparing for launch and the related business development actions. Also included learning and entering new markets for the company and establishing the strategic plan as well as working through the related legal needs and individual state regulations for clinical care that comes with forming a national DSO. -
Sr. Director Business DevelopmentMouthwatch, Llc Apr 2022 - Aug 2023Metuchen, New Jersey, UsJoined MouthWatch to build, develop and commercialize Dentistry.One, a new company by MouthWatch, LLC. Successfully launched this national DSO in May 2023. Partnered with the technology team to build a SaaS platform based on customer insights, recruited the dental network to support the offering, set and executed the business development strategy, contracted with support technologies and services, helped build the team, worked through all legal aspects of forming a national DSO and worked with the marketing team to complete the launch. -
Director, Commercial Development, Practice ServicesHenry Schein Jul 2017 - Apr 2022Melville, Ny, UsOverall division performance and P&L leadership. Developed and implemented strategies for growth. Drove team performance, product and program development, partner relationships, strategy execution, marketing and activating the internal sales teams to drive dental practice service division sales to support overall company growth. • Developed and launched first-of-its-kind paid membership program to the company and industry and established related subscription strategy for organization. Influences over $100M in business and brought in new customers worth over $10M in first two years. • Converted a 100% sales-lead strategy to marketing-lead during Covid, maintaining our ability to meet budget while sales team was focused on other customer needs due to Covid. • Introduced $50M acquisition to the organization within three weeks, establishing and executing on marketing, sales and operations strategies. • Successfully developed and launched the first AI App in the industry that drove a new business category.• Drove the market research and supported the VP/GM in the development of a Super Growth Plan to exponentially increase the division performance. -
Director Of Marketing & InstructorOculus Insights Feb 2016 - Jul 2017Campbellville, Ontario, CaFirst hired as the marketing instructor for MBA-level marketing program targeting veterinary professionals. Advanced into a limited term Director of Marketing position (to continue as long as funding continued). • Increased paid workshop registration by 200% through implementation of global strategies.• Launched brand positioning and strategy, programming insights and overall strategic plan for start-up business entering new markets and audiences.• Successfully lead development and execution of global marketing plan to generate awareness in new markets. -
Director Of Marketing And Brand StrategyGenerac Power Systems Jul 2014 - Feb 2016Waukesha, Wi, UsGlobal $1.4B manufacturer of a wide range of generators and other engine powered products serving residential, light commercial, industrial, rental, oil & gas and construction markets. Products are available globally through a broad network of independent dealers, distributors, ecommerce, retailers, wholesalers, and equipment rental companies, as well as sold direct to consumers.Director of Marketing & Brand Strategy (2015 – 2016): Responsible for all digital, mobile, commercial, and industrial marketing in addition to the development of an international marketing strategy and continued focus on overall brand strategy. Drove all planning, budgeting, research, competitive reviews, analysis, measurement, and execution for over half of the $1.4B business. Directly involved in executive strategic planning.• Lead new industrial platform; beat expectations by 20% even in an overall down year for the company• Increased leads by 75% though selection and implementation of new digital tool and buyers journey focused plan.• Developed and executed brand portfolio strategy for acquisitions globally.Director of Marketing Communications (2014 – 2015): Direct reports include teams responsible for graphic design, social media, ratings & reviews, digital marketing, public relations, video, and copywriting. Also responsible for DRTV/infomercial activities. • Identified and introduced DAM and Project Management systems and creative workflow process to improve efficiency• Planned and oversaw all digital efforts including web design, SEO, SEM, PPC, app development and digital advertising efforts – increased leads by 100% over prior year• Collaborated with market research and analytics to drive infomercial and other D2C activities for lead generation in Home Standby; led a major Path to Purchase NOW initiative for the company; increasing leads by 100% even in a non-hurricane year -
Business LeaderBader Rutter & Associates Oct 2010 - Jul 2014Milwaukee, Wisconsin, UsBusiness to business to consumer communications and brand strategy agency, with over $30M in gross income and over 250 associates. One of the largest agriculture and B2B agencies in the United States and part of the BBN global network.Group Leader: Reported to the president; provided leadership and guidance for teams representing clients such as Pfizer Animal Health (now Zoetis), Generac, new business, and internal marketing efforts. As a Group Leader, ran the overall business and held responsibility for senior-level relationships for each account. • Helped bring in four new clients for BR and worked with CMO to evolve the agency new business approach and planning to promote BR. • Championed an integrated marketing communications campaign for Zoetis that turned a product around from a 30% decrease in sales to a 5% increase within 8 months.• Lead a large brand strategy and research initiative for Generac, helping to establish a global acquisition brand architecture system and migration strategy following 7 global acquisitions. -
Sr. Global Marketing ManagerCovance Laboratories Apr 2009 - Oct 2010One of the world’s largest, most comprehensive drug development services companies, with approx. $2 billion in revenues and over 10,000 employees in more than 60 countries worldwide.Senior Global Marketing Manager: Identified and rigorously analyzed information to generate a deeper understanding of customers, the market, and the competitive environment to develop marketing strategies and differentiating positioning to generate business, marketing and communications plans. Partnered with executive, commercial and operations teams to acquire thorough understanding of the changing pharmaceutical and biotech environment and develop strategies to respond and win. • Successfully launched new Discovery Services portfolio globally bringing more than 50 new clients to the new site in less than 14 months.• Coordinated the completion of two inaugural client events, gaining exposure with over 50 additional clients and multiple quote opportunities, surpassing the event goals.• Championed competitive positioning training and market-based pricing strategy for marketing and commercial teams, driving towards identifying differentiated positioning for organization.
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Account SupervisorMartin|Williams Sep 2006 - Apr 2009Minneapolis, Mn, UsA $230 million, full-service ad agency offering branding, planning, public relations, communications and creative services to clients worldwide.Account Supervisor: Moving with a client agency change, held director-level authority for identifying opportunities and developing strategies to increase revenue from and execute projects for key accounts such as Pfizer Animal Health’s U.S. Swine Business Unit and Global New Products Division. Partnered with clients to strategically plan marketing, communications, branding and segment strategies to revitalize existing brands, increase sales figures and successfully launch new products. • Increased account revenue by $1 million within 3 months of employment by quickly developing client relationships that resulted in acquiring a contract from a sister business unit.• Successfully launched 2 new products and 1 label claim extension for a pharmaceutical client within just a single year.• Coordinated the development of an innovative brand strategy for the launch of a first-of-its-kind product, targeting multiple global audiences with highly technical information in less than 4 months. -
Account SupervisorCharleston|Orwig Oct 2001 - Sep 2006Hartland, Wisconsin, UsPrivately owned marketing communications and issues management firm generating $30 million annually from clients in multiple industries.Account Supervisor: Oversaw all aspects of marketing for key accounts within the agricultural industry, leading efforts in communication, branding and sales strategy. Partner with senior-level managers at key accounts such as Pfizer Animal Health and Arm & Hammer Animal Nutrition. Actively involved in landing new accounts and maintaining industry relations. • Initiated a re-branding effort for a new client that led to double-digit growth for the client.• Maintained account revenue with a key client that was undergoing significant internal change.• Quickly promoted from Account Executive to Senior Account Executive to Account Supervisor in less than 3 years. -
Marketing DirectorEnvirogen May 1997 - Oct 2001I was charged with branding the company and developing a marketing and communications strategy to effectively position company and drive sales following a corporate merger. Reported directly to one of the partners to develop and ensure execution of key marketing initiatives. Created all collateral materials, including brochures, sales pieces, trade show materials and proposals. Monitored sales force activities within specific segments. Requested to perform environmental consulting with key clients as needed.
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Proposal ConsultantBlue Cross & Blue Shield United Of Wisconsin Sep 1996 - May 1997Coordinated the development of proposals, identifying customer needs, competitive activity and departmental workflow. Assigned daily tasks and special projects to other team members.
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Proposal ManagerPayco American Corporation 1994 - 1996Developed proposals with a 75% win rate while contributing to the development of a centralized proposal center. Selected for teams to implement Total Quality Management and Peter Senge’s Fifth Discipline principles, developing training curses for production staff.
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Sales RepresentativeMark Anderson & Associates/Harvet/Veterinary Concepts/Genesis Industries 1992 - 1994Managed all sales and warehouse operations for the Texas location, overseeing inventory, cash flow, order shipment and sales reporting. Served as Account Manager for large local, national and international accounts, developing strategies that increased sales of equine products by 100%.
Wynnie Zuchowski Skills
Marketing Strategy
Marketing Communications
Cross Functional Team Leadership
Marketing
Strategy
Advertising
Account Management
Integrated Marketing
Marketing Management
Team Leadership
Conflict Management
Leadership
Crm
Brand Development
Competitive Analysis
Strategic Planning
Product Launch
Email Marketing
Global Marketing
Exceptional People Skills
Interactive Marketing
Sales
Brand Management
Business Development
Segmentation
Brand Architecture
Market Planning
Digital Marketing
Digital Strategy
Budgets
B2b
Market Research
Direct Marketing
Online Marketing
Product Marketing
Key Account Management
Social Media Marketing
Customer Insight
Online Advertising
B2b Marketing
Media Planning
Multi Channel Marketing
Mobile Marketing
Direct Mail
Marketing Research
Creative Strategy
Corporate Branding
Management
Social Media
Copywriting
Wynnie Zuchowski Education Details
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University Of Wisconsin-MadisonAnimal Science With A Business Option -
Mukwonago High School
Frequently Asked Questions about Wynnie Zuchowski
What company does Wynnie Zuchowski work for?
Wynnie Zuchowski works for Genex
What is Wynnie Zuchowski's role at the current company?
Wynnie Zuchowski's current role is Global Director of Marketing.
What is Wynnie Zuchowski's email address?
Wynnie Zuchowski's email address is wy****@****rac.com
What is Wynnie Zuchowski's direct phone number?
Wynnie Zuchowski's direct phone number is +126227*****
What schools did Wynnie Zuchowski attend?
Wynnie Zuchowski attended University Of Wisconsin-Madison, Mukwonago High School.
What skills is Wynnie Zuchowski known for?
Wynnie Zuchowski has skills like Marketing Strategy, Marketing Communications, Cross Functional Team Leadership, Marketing, Strategy, Advertising, Account Management, Integrated Marketing, Marketing Management, Team Leadership, Conflict Management, Leadership.
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