Wynona Benson

Wynona Benson Email and Phone Number

Adjunct Professor @ Brigham Young University
United States
Wynona Benson's Location
Salt Lake City Metropolitan Area, United States, United States
Wynona Benson's Contact Details

Wynona Benson personal email

About Wynona Benson

Hi, I’m Wynona. I am a Business Consultant, Angel Investor, and Professor. I spent years helping companies grow awareness, amplify engagement, and drive profitable growth by crafting and implementing effective Go-To-Market (GTM) strategies.I excel in driving teams, go-to-market strategy, campaigns, messaging, and product launches that have resulted in positive impacts on start-ups and F500 companies. I also build lasting stakeholder relationships as a trusted resource. As an out-of-the-box thinker, I incorporate data-driven insights while maintaining a constant customer focus.I bring my real world experience and teach strategy, international business, and a range of business & marketing classes as an adjunct professor. Selected highlights from my career:➟ Product Marketing: Drove top-tier results for SaaS products, orchestrating B2B and B2B2C go-to-market (GTM) strategy. Guided 3 Product Marketing Managers and promoted continuous improvement across marketing functions.➟ Go-To-Market Strategy: Structured a best-in-class GTM strategy for rebranding, website launch, and messaging overhaul. Increased conversion rate 560%+ while also boosting revenue by a record-breaking $1.3M.➟ Product Launches: Introduced 3 products to improve engagement by 425%, balancing long-term goals and budget constraints.When not helping companies better reach their target audiences, you will find me outdoors (I’m a former collegiate athlete), playing board games (yes, I’m a bit competitive), or playing the violin. I'm always open to sharing best practices, as well as open to any angel investing opportunities. You may reach me at WynonaBenson@gmail.com.➟ MARKETING STRENGTHS: Product Marketing | Project Management | Go-to-Marketing Strategy | Product Roadmaps | Corporate Strategy | Market Research & Analysis | Product Positioning & Branding | Market Segmentation | Sales Enablement | Stakeholder Management➟ EDUCATION & CERTIFICATION: MBA @ Texas A&M University | BS in Business & Communication @ Brigham Young University | Lean Six Sigma Green Belt @ CSSC ➟ LANGUAGES: English | Cantonese | Mandarin

Wynona Benson's Current Company Details
Brigham Young University

Brigham Young University

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Adjunct Professor
United States
Wynona Benson Work Experience Details
  • Brigham Young University
    Adjunct Professor
    Brigham Young University
    United States
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  • Sap
    Senior Director Product Marketing
    Sap 2022 - Present
    Walldorf, Bw, De
    Lead enterprise GTM strategy B2B Product Marketing for SAP Flagship cloud products on SAP Global Marketing team- S/4HANA Cloud ERP products. Report to Global Head of Product Marketing.
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  • Sapphirestrat Advisory Group
    Consultant
    Sapphirestrat Advisory Group 2011 - Present
    Management Consultant + Fractional CMO & COO. I offer business strategic management consulting and advisory service with a product strategy and product marketing focus, from high growth SaaS startups to Fortune 500 companies, including crafting GTM strategy, positioning & messaging, sales enablement, and more; including some Silicon Valley and Silicon Slopes unicorns. Ex: Adobe, Starbucks, Intuit, BioLogiQ, Mozart Data and more.
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  • Brigham Young University
    Adjunct Professor
    Brigham Young University 2022 - Present
    Provo, Ut, Us
    Teach upper level undergraduate Strategy and Economics class for Marriott School of Business.
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  • Weber State University
    Adjunct Professor
    Weber State University Jan 2024 - Present
    Ogden, Ut, Us
    Teach upper level undergraduate Strategic Management capstone class for Goddard School of Business & Economics.
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  • Ascend Holdings
    Consultant
    Ascend Holdings 2022 - Present
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  • Brigham Young University - Idaho
    Adjunct Professor
    Brigham Young University - Idaho 2021 - 2022
    Rexburg, Idaho, Us
    Taught Marketing Management as an Adjunct Faculty. Including brand strategy & management, GTM strategy, product marketing, advertising, growth marketing, and more.
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  • Finance Lobby
    Advisory Board Member
    Finance Lobby 2021 - 2022
    Miami, Fl, Us
    Advisory Board Member providing business strategy and GTM Marketing advice.
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  • Lendio
    Director Of Product Marketing
    Lendio 2021 - 2022
    Lehi, Utah, Us
    Lead Product Marketing for Lendio - a FinTech company that helps SMBs and small businesses get funding to fuel their businesses.
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  • Lendio
    Senior Manager, Product Marketing
    Lendio 2021 - 2021
    Lehi, Utah, Us
    Lendio is a leading FinTech SaaS loan marketplace whose mission is to fuel the American dream. I led a team to execute GTM strategy and plan, sales enablement, positioning, and more.
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  • Idaho Central Credit Union
    B2B Marketing
    Idaho Central Credit Union 2019 - 2021
    Pocatello, Idaho, Us
    ICCU is a top 30 credit union in the nation, and #1 highest growth credit union YoY since 2010. - Hired at Idaho Central Credit Union (ICCU) to build out B2B product marketing as the company’s inaugural business marketing hire. - Led cross-functional go-to-market (GTM) efforts for B2B SaaS; including Merchant Services, Business Banking, and FinTech efforts.- Managed stakeholders and led projects for nCino, Salesforce, and more. - Conducted A/B tests and improved sales by 300%. - Created messaging including sales enablement, external blog posts, emails, marketing collaterals, landing pages, and more. - Developed and implemented marketing tactics and launches that improved sales and engagements. Most recently hit $1B in business assets alone, and $7B in total assets.- ICCU is a unique from other financial institutions in that we operate like a high tech company rather than a traditional financial institution — we are a leader in eBanking and at the forefront of technical innovation.
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  • Biologiq Inc.
    Consultant
    Biologiq Inc. 2018 - 2021
    Idaho Falls, Id, Us
    BioLoqiQ is a multimillion-dollar global sustainable biotech manufacturing company. As a Consultant, I led marketing and operations, and multimillion-dollar projects with CTO, in addition to working with clients across the APAC region (I’m fluent in both Cantonese and English).As someone who is obsessed with the user experience, I partnered with our leadership team to improve the experience of customers in the APAC region. Efforts included partnering with a team in Hong Kong, creating customized sales enablement strategies, and implementing Salesforce CRM.
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  • Intuit
    Director Of Product Marketing
    Intuit 2013 - 2018
    Mountain View, California, Us
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  • Wynona Benson Photography
    Founder
    Wynona Benson Photography 2008 - 2018
    More than a decade ago, I launched a photography business. What started as a small wedding photography hobby transformed into an international company with clientele from Hawaii to Hong Kong, a team of 6 direct reports, and earned media in top publications.I retired the business in 2018 to focus on my product marketing career.NOTABLE CLIENTS:➟ Starbucks➟  UPS➟  Liberty InstituteSELECT PRESS:➟ The Knot (the #1 wedding app)➟ Style Me Pretty (2M+ monthly visitors)➟ Huff Post (50M+ monthly visitors)➟ Military Times (3M+ monthly visitors)

Wynona Benson Skills

Leadership Public Speaking Customer Service Marketing Social Media Photoshop Microsoft Powerpoint Microsoft Office Product Marketing Product Roadmaps Go To Marketing Strategy Mentoring Management Coaching And Mentoring Business Strategy Business Development Customer Relationship Management Nonprofit Management Product Management Marketing Strategy Social Media Marketing Market Research Market Analysis Product Launch Sales Enablement Segmentation Multi Channel Marketing Advertising Digital Marketing Sales User Experience Online Marketing B2b Marketing Microsoft Word Microsoft Excel Communication Talent Management Organizational Leadership Teamwork Stakeholder Management Stakeholder Engagement Enterprise Marketing Executive Leadership Cultural Competency Diversity And Inclusion Cross Cultural Communication Skills Target Audience Positioning Growth Marketing Weddings Event Photography Photography Interpreting Visual Communication

Wynona Benson Education Details

  • Texas A&M University
    Texas A&M University
    Master Of Business Administration - Mba

Frequently Asked Questions about Wynona Benson

What company does Wynona Benson work for?

Wynona Benson works for Brigham Young University

What is Wynona Benson's role at the current company?

Wynona Benson's current role is Adjunct Professor.

What is Wynona Benson's email address?

Wynona Benson's email address is wy****@****ail.com

What schools did Wynona Benson attend?

Wynona Benson attended Texas A&m University.

What skills is Wynona Benson known for?

Wynona Benson has skills like Leadership, Public Speaking, Customer Service, Marketing, Social Media, Photoshop, Microsoft Powerpoint, Microsoft Office, Product Marketing, Product Roadmaps, Go To Marketing Strategy, Mentoring.

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