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Wilson Wong Email & Phone Number

GM Data, AI and Digital Performance at Probe CX
Location: Greater Melbourne Area, Australia 18 work roles 3 schools
1 work email found @xero.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
GM Data, AI and Digital Performance
Location
Greater Melbourne Area, Australia
Company size

Who is Wilson Wong? Overview

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Wilson Wong is listed as GM Data, AI and Digital Performance at Probe CX, a with 4 employees, based in Greater Melbourne Area, Australia. AeroLeads shows a work email signal at xero.com and a matched LinkedIn profile for Wilson Wong.

Wilson Wong previously worked as GM Data & AI at Probe Cx and Head of AI & Advanced Analytics at Probe Cx. Wilson Wong holds Doctor Of Philosophy - Phd, Artificial Intelligence from The University Of Western Australia.

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{first}.{last}@xero.com
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Profile bio

About Wilson Wong

With experience in product management and a PhD in CompSci/AI, I have helped a range of SaaS and platform businesses drive growth and profitability and create competitive defences using data. I specialise in identifying value creation opportunities from data using analytics and AI, creating the strategy with necessary buy-in, growing talent and building capabilities to execute. My experience in execution and strategy work cuts across all facets of software and data, from infrastructure building and governance to last-mile value delivery in cross-functional environments.With a career that spans companies such as Go1 and Hyfen8 in their formative years through to market leaders like SEEK and Xero, I have developed a pragmatic and commercially-driven yet visionary leadership style. I also have a track record of building partnership between universities and the industry, attracting funding and commercialising research. I have published over 50 peer-reviewed articles and edited books on natural language processing, information retrieval and computer vision with over 1500 citations (h-index 18). I regularly deliver guest lectures at RMIT University on practical data science and case studies. I am also a career mentor for a small number of mid/senior career data professionals.

Listed skills include Medical Research, Latex, Small Data, Java, and 14 others.

Current workplace

Wilson Wong's current company

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Probe CX
Probe Cx
GM Data, AI and Digital Performance
Melbourne, VIC, AU
Employees
4
AeroLeads page
18 roles

Wilson Wong work experience

A career timeline built from the work history available for this profile.

Gm Data, Ai And Digital Performance

Melbourne, Vic, Au

Gm Data & Ai

Current

Melbourne, Victoria, Au

- Report into the Group Chief Digital Officer.- Responsible for AI product management, data science, engineering and delivery of AI solutions to deliver new capabilities like conversation summarisation, insights extraction, root cause analysis, etc to drive operational efficiency and continuous improvement in contact centres.- Lead the Innovation Hub at Probe, tasked with evaluating and configuring partner solutions, and conducting PoC and PoV to test ideas rapidly.- Lead the productionisation of AI solutions post PoV to drive adoption across the broader client base. - Accountable for data and AI governance at Probe, to ensure the responsible, ethical and safe use of data, analytics and AI in our quest to create value for clients and shareholders.- Pioneer the adoption of human-centred design approach to solving problems using data, analytics and AI at Probe.- Oversee the reporting and BI team and initiatives at Probe.

Jul 2024 - Present

Head Of Ai & Advanced Analytics

Melbourne, Victoria, Au

- Report into the Group Chief Digital Officer.- Established and lead Probe's inaugural cross-functional data platform and GenAI/AI/ML solutioning team.- Established just-enough process, frameworks, playbook and way of working for taking ideas through the lifecycle, from early exploration, proof of concept, proof of value to pilot.- Pioneered Probe's own value creation driver tree to demonstrate the direct impact of certain GenAI/AI use cases on revenue and EBITDA.- Led the assessment and onboarding of new partners to provide the tools and platforms for the team to implement PoC and PoV.- Agitated for and currently leading the development of a GenAI/AI risk assessment framework in collaboration with CISO.- Developed Probe's responsible data and AI use policy, and led the subsequent iterations with input from CISO and Chief Counsel. The policy is now published, external-facing.- Led the establishment of Probe's software engineering culture and practices.

Sep 2023 - Jun 2024

Advisory Board Member

Current

Melbourne, Vic, Au

- Hyfen8 is an AI-powered SaaS analytics platform that assesses intangible assets for small businesses, entrepreneurs and their advisors. Currently raising a pre-seed round for the accelerated launch of MLP.- Advise the founder/CEO and the cross-functional team developing the MLP on all product and data related matters.

May 2023 - Present

Career Mentor And Executive Advisor

Current

- Advise C-suite individuals on their data and AI visions, value creation, capability and team building strategies.- Mentor mid career and senior data professionals on their skills development needs and careers.

May 2023 - Present

Gm Data Science & Experimentation

Te Aro, Wellington, Nz

- Led the charge to mature Xero’s test-and-learn culture as well as the re-architecting of its strategic experimentation playbook and tooling to ensure that the level of rigour matches the risks in order to learn fast and better understand the impact of the investment we make in product.- Recruited highly capable and experienced data science professionals to advance Xero's ability to understand key drivers of trial-to-subscription conversion and customer retention through causal-predictive analytics, and use the knowledge to inform product investment.

Dec 2022 - Jul 2023

Gm Ecosystem Analytics

Te Aro, Wellington, Nz

- Promoted product instrumentation and Xero's strategic tooling across product, design and engineering leadership teams, leading to substantially increased awareness and uptake amongst product teams.- Sponsored and led the re-build of Xero’s strategic in-product instrumentation solution, which I inherited, and took it from a state that no longer fits Xero’s strategic imperatives to a robust and highly scalable internal product.- Formulated Xero’s product analytics strategy and led the execution against it. The strategy paves a way forward for product teams to improve value creation from data in a scalable manner. The strategy involves breaking down data silos, improving instrumentation coverage, building data products and democratising access to data, and becoming outcome-driven through experimentation.- Contributed to the defining and building of data platforms and analytics tooling to ensure the requirements of the full spectrum of analytics use cases can be met. As part of this, led the discovery and build work of key patterns like dashboarding, descriptive analysis and experimentation on Xero's strategic analytics environment.

Jul 2021 - Nov 2022

Head Of Data

Go1

Brisbane, Qld, Au

- Reported into the CIO and subsequently the CPO, I led several cross-functional teams of developers, data scientists and testers to build out the data layer and AI services to power the products.- I also set up and led the data science practice comprising experienced data scientists in the language technology and content discovery areas.- This role involved collaborating on strategies and communicating results with the C-suite.- Led the strategising, designing and development from scratch an AI-powered product to promote daily learning with direct consumers.- Led the designing of the first data dictionary and implementation of the first single-source of data for reporting using Power BI.- Spearheaded the successful development of in-house A/B testing and events tracking framework.- Led the successful delivery of tracking of time spent on learning by users.

Jan 2019 - Jun 2021

Senior Product Manager - Search And Recommendation

Go1

Brisbane, Qld, Au

- Reported into the Head of Product and CTO, I led a cross-functional team of developers, designers and testers to iterate on search and recommendation products/features.- Designed Elasticsearch algorithm and data structure tweaks, and product managed several search improvement initiatives that improved user engagement with search results.- Designed and implemented collaborative filter and content-based recommender engines and product managed the associated initiatives to suggest learning content to users.

Apr 2018 - Dec 2018

Senior Product Manager - Job Search

Cremorne, Victoria, Au

- Reported into the Product Director, I led the cross-functional team responsible for job search.- Oversaw the early stages of the replacement of the underlying search technology that powers job search, to ensure that the user experience and search metrics are not adversely affected.

Jul 2017 - Mar 2018

Lead Data Scientist - Search Quality

Cremorne, Victoria, Au

- Instituted the Search Quality function at SEEK. Led two cross-functional teams responsible for tracking, measurement, evaluation and relevance improvement of search products for candidates and hirers.- Pioneered frameworks to enable quick, iterative measurable improvements to all search products.- Awarded an Australian Research Council (ARC) Linkage Grant for a project with RMIT University and The University of Melbourne worth $600k in July 2015.- Built a track record of translating research outcomes from collaboration with universities into innovative solutions for solving user problems and moving key business metrics.- Presented at internal sales conferences about upcoming features, how to position them and the key differentiators that set SEEK's job and talent search products apart from competition.- Reported into the Head of Product and subsequently the Product Director, I have strong experience with demonstrating business values in the employment marketplace through improving search efficiency for candidates and hirers.- Used big data to develop frameworks for understanding user behaviours on platform, the different user groups and the effectiveness of the product for them.- Recognised as “The Innovator” in the 2016 SEEK Annual All Staff (This Is SEEK) Awards.

Jan 2015 - Jun 2017

Data Scientist - Structured Data

Cremorne, Victoria, Au

- Designed and set up crowdsourcing tasks for evaluating the quality of data assets such as role titles, skills and company names.- Developed similarity model for discovering related role titles.- Developed methods for clustering and normalising company names.

May 2014 - Dec 2014

Lead Data Scientist - Ontologies

Melbourne, Victoria, Au

- Led the establishment of in-house tools and methodologies for (semi-)automatically constructing lightweight ontologies in an Agile environment.- Developed state-of-the-art knowledge extraction techniques in Java, Oracle and Solr, and applies them on unstructured text (e.g., business websites, customer reviews, product descriptions) for constructing and enriching ontologies.- Reported into the Head of Product, I worked with Search Engineers on improving performance and experience of search using structured data from the ontologies.

Apr 2013 - Apr 2014

Ai/Nlp Consultant

Taipei City, Taipei, Tw

Jan 2013 - Sep 2013

Postdoctoral Researcher

Melbourne, Victoria, Au

- I was the NLP researcher on a project funded through an ARC Linkage grant, in collaboration with RealThing AI, to develop an intelligent, conversational companion.- Developed client/server applications and Android apps for answering questions, engaging users in topic-based chat (both using QA pairs) and managing transitions between dialogues for coherence using Java, Perl, PHP, XML, Javascript, MySQL.- Administered Web and database servers on both Windows and Linux platforms for delivering the topic-based chat service.- One of the five national winners of the 3rd Telstra Innovation Challenge in October 2011 for the project "Cross-domain, Open-ended Conversational System".- Co-supervised 2 PhD students.

Mar 2011 - Mar 2013

Postdoctoral Researcher

Perth, Western Australia, Au

- Developed a Web-based application that detects and tracks human poses in video frames (with performance comparable to the state-of-the-art) using C/C++ and OpenCV.- Awarded the 2nd place in the Innovation Category during the 20th Western Australian IT & Telecoms Awards (WAITTA) in February 2011 for the submission "QED: The Web-Scale Information Exploration Engine".

Sep 2010 - Feb 2011

Postdoctoral Researcher

Perth, Western Australia, Au

- Developed Web applications for real-time correction of spelling errors and expansion of abbreviations for progres notes, and validation of prescriptions using .NET/C#, Perl, PHP, XML/HTML, Javascript, MySQL and Microsoft SQL Server. The accuracy of correction and validation is around the 90% mark with the system response time approaching average typing speed.- Co-supervised 2 PhD students.

Sep 2009 - Aug 2010
3 education records

Wilson Wong education

Doctor Of Philosophy - Phd, Artificial Intelligence

The University Of Western Australia

Master Of Science - Msc, Natural Language Processing

Universiti Teknikal Malaysia Melaka

Bachelor Of Information Technology (Honours), Computer Network And Security

Multimedia University
FAQ

Frequently asked questions about Wilson Wong

Quick answers generated from the profile data available on this page.

What company does Wilson Wong work for?

Wilson Wong works for Probe CX.

What is Wilson Wong's role at Probe CX?

Wilson Wong is listed as GM Data, AI and Digital Performance at Probe CX.

What is Wilson Wong's email address?

AeroLeads has found 1 work email signal at @xero.com for Wilson Wong at Probe CX.

Where is Wilson Wong based?

Wilson Wong is based in Greater Melbourne Area, Australia while working with Probe CX.

What companies has Wilson Wong worked for?

Wilson Wong has worked for Probe Cx, Rmit School Of Computing Technologies, Hyfen8, Wilson Wong Consulting, and Xero.

How can I contact Wilson Wong?

You can use AeroLeads to view verified contact signals for Wilson Wong at Probe CX, including work email, phone, and LinkedIn data when available.

What schools did Wilson Wong attend?

Wilson Wong holds Doctor Of Philosophy - Phd, Artificial Intelligence from The University Of Western Australia.

What skills is Wilson Wong known for?

Wilson Wong is listed with skills including Medical Research, Latex, Small Data, Java, Css, Xml, Research, and Algorithms.

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