Łukasz Wyszomirski Email & Phone Number

Warszawa, Woj. Mazowieckie, Polska

Execution of tasks related to performance marketing and development of the organization's website:• Web analytics: implementation of dataLayer and GA4, GTM configuration, development of UTM tagging system, suggesting solutions to improve micro conversions of the website based on data.• Performance marketing: coordination of the agency managing Google Search Ads campaigns, independently running MS and Google Search Ads campaigns, liaising with a performance agency regarding technical aspects of advertising online, communication with agencies for Demand Gen, Performance Max, GDN, programmatic campaigns.• SEO: optimizing the website for technical SEO, suggesting topics worth writing about.• Internet Law: implementing CMP board and Consent Mode, constant communication with lawyers regarding planned deployments in relation to the end of the cookie era, negotiating and signing contracts with marketing agencies.

Warszawa, Woj. Mazowieckie, Polska

Realising tasks related to optimizing websites for SEO, web analytics, internet advertising, and data visualization in the internet projects department.• Core Web Vitals: Product Owner 01.2021 - 01.2023• On-Page SEO: keyword research, coordination of technical SEO implementation, SEO analytics.Collaboration with programmers: regarding technical SEO.• Ecommerce: supporting teams of projects.muratordom.pl and miesięcznik.murator.pl websites in the area of SEO and web analytics.• Google Tag Manager: event configuration.• Google Analytics: traffic analysis on websites, Google Analytics configuration.• Google Data Studio: visualization of campaign data, key metrics, and traffic.• Google Ads: implementation of Google Ads campaigns aimed at lead generation or traffic acquisition.

Warszawa, Woj. Mazowieckie, Polska

Digital Performance Manager (March 2017 – January 2018)Developed processes for digital marketing growth solutions• Website analysis• Social media strategy and implementation• PPC Advertising• Digital Marketing staff training• Real estate and shop interior photographyDigital Account Executive (March 2016 – February 2017)Lead agency’s Unibail Rodamco digital projects• Interviewing / written / verbal communication: • Social media management: Arkadia shopping center profile (280 000 fans), Arkadia shopping center Instagrtam profile• Digital project management• PPC AdvertisingJunior Social Media Specialist (January 2015 – February 2016)Managed social media channels, planned and realized PPC campaigns • Social media management: Arkadia shopping center profile (280 000 fans), Arkadia shopping center Instagrtam profile, CH Turawa Park facebook profile• PPC AdvertisingIntern in Digital Marketing and PR Department (November 2013 – December 2014)Performed variety of digital marketing and PR support duties working on a team of two PR managers, three digital marketing specialists and IT specialist.• Research• Content implementation

Assisted logistics and event service departments• Organizing ticket sales workplace: arranging temporary box offices during mass events in Poland• Event service: assisted in organizing and service of entrance of mass events in Poland • Delivering tickets: working as ticket courier and messenger in Warsaw