Wei Yeong Tiow Email & Phone Number

Singapore

Singapore

Greater Chicago Area, Il, Us

Lead end to end procurement teams (direct and indirect materials/services) across the Asia, Middle East and Africa Region across operations and categories/spend towers

Rahway, New Jersey, Us

Led sourcing and procurement teams across Asia Pacific, China and Japan

London, Gb

Nov 2014 - Sept 2018--------------------------Accountable and lead end to end procurement COE team(direct materials, marketing & indirect /overheads spend) across Diageo Asia Pacific markets Member of the Global Procurement Leadership TeamDrive best cost country sourcing globally for the business Head of Demand Procurement, Oct '11 - Oct '14---------------------Led the pan Asia Pacific, Middle East & Global Duty Free teams for marketing procurement spendDrove category excellence in the categories of media, digital, social, mobile, relationship marketing and PR across Asia Pacific, Middle East and Global Duty Free marketsLed & managed full spend across the regionDove development of robust sourcing strategies and built organizational capabilities in marketing sourcing across the regionMember of Regional Procurement Leadership Team & Marketing Leadership Team Regional Category Manager, March 2008 - Oct 2011----------------------------------------------------------------------Led & managed the media, advertising & sponsorship spend for all Diageo affiliates in Asia Pacific (10 Asian markets including Greater China, India, Australia, South East Asia, Japan & Korea)Led, strategized & conceptualized a regional approach to the ATL category, working in close collaboration with Marketing Leadership TeamImproved marketing processes and institutionalized regional Ways of Working (WoW) to add value to the organization bottom line Led regional negotiations with key agency network partners (WPP, Publicis & Interpublic) to drive synergies out of current advertising agreementsManaged key advertising agencies relationships for the region, ensuring that the support infrastructure is consistent in all the local affiliatesDeveloped capabilities for ATL procurement management across AP team – providing a platform for everyone to bring in best-in-class knowledge to the category and encouraged diversity in ideas & approachProcurement Manager GAB (2006-2008)

London, Gb

Led the local procurement teams at Thailand and Vietnam over all categories of spend including marketing services, HR services, indirect and also supply related spend (packaging, raw materials, warehousing & logistics)Achieved annual procurement efficiencies target for F11 (more than 10% spend)Expanded procurement coverage across new areas of spendBuilt, expanded, developed and promoted team members

London, Gb

Guinness Anchor Berhad is an affiliate of Diageo Plc till the end of 2015Pioneered the setup of A&P (Advertising & Promotions) procurement function in Guinness Anchor Berhad (GAB) – department structure established in 2006Marketing spend control & management improved from 27% (2006) to 80% (2007) under procurement umbrellaIntegrated the daily operations of different purchasing functions (including premiums, BTL POSM/visibility items and company fleet /indirect services), fronting it as one single commercial procurement unit Developed the overall blueprint, strategy and implementation roadmap on how GAB and its affiliated companies can source for complex marketing services (including creative solutions, consulting opportunities, and media planning & buying) in MalaysiaManaged 10 key agencies across various marketing & consulting disciplines, including management consulting, media, ATL, experiential, events management, interactive, relationship marketing & researchStretched the value of GAB’s marketing budget with bottom line responsibility by unlocking value in contracts and services provided

Lausanne, Ch

Managed supply base for Philip Morris Asia Pacific’s direct materials procurement with lead responsibilities for ingredients, adhesives, and packaging materials for 7 production sitesBottom line responsibility for full COGs portfolio value Savings of about 5% of cost base during an inflationary period for key commodities in 2005-2006Analysis of all portfolio-related strategic, costing, pricing and supply chain issues for recommendation and buy-in of best-course-of-action to Asia Pacific senior management teamAsia Pacific Lead to 2 Global Synergy Teams comprising of procurement managers from different regions to strategize direction, synergize cost and leverage volume to achieve balance in quality, delivery and pricing for all procured itemsLed regional & global pricing negotiations with key suppliers for ingredients and packaging materials