Digital Marketing Manager
CurrentResponsibilities- Skillfully employed WordPress, HTML, and CSS to expertly redesign the website in alignment with branding style guide for a rebrand- Implemented Gravity Forms and Google Analytics on the WordPress platform to gather valuable user data- Undertook a comprehensive redesign of marketing collateral, including brochures, eNewsletters, booklets, and fundraising letters- Utilised capabilities of Blackbaud CRM to craft compelling eNewsletters, and curated contact databases- Spearheaded the management and creation of impactful social media content, executed through Hootsuite