Responsibilities- Skillfully employed WordPress, HTML, and CSS to expertly redesign the website in alignment with branding style guide for a rebrand- Implemented Gravity Forms and Google Analytics on the WordPress platform to gather valuable user data- Undertook a comprehensive redesign of marketing collateral, including brochures, eNewsletters, booklets, and fundraising letters- Utilised capabilities of Blackbaud CRM to craft compelling eNewsletters, and curated contact databases- Spearheaded the management and creation of impactful social media content, executed through Hootsuite

Responsibilities- Design the UI of the organisation’s website and improve its UX to make is more user friendly- Design the UI of the organisation's quarterly eNewsletter, including updating the CSS of the newsletter- Create and produce videos, including planning, filming, photography, interviewing, editing, basic colour correction and sound mixing- Graphic and publicity design for online and in-person events and managed the smooth running said events- Design brochures and leaflets, graphics, infographics, illustrations, and charts for presentations and videos for promotional purposes Achievements- Completely redesigned UI of the organisation’s website, improved page views per session by almost 10% after 1 year- eNewsletter opens improved by 36.5%, click throughs increased by 147% after re-design

Responsibilities- Conceptualised Mobile Game UI, created Character Designs, and concept art for Mobile Games- Designed, created, animated and edited UI elements and game characters for maximum impact- Collaborated with Game Developer and 3D Artist to develop entire Mobile Game package- Developed and animated motion graphic explainer videos for client and internal use- Generated or sourced graphic and sound elements to creatively and clearly convey desired messageAchievements- Designed the UI for 2 mobile games aligning with project schedules- Created two motion graphics explainer videos for projects

Leading 3D Animation studio in Singapore, producing award winning original content for TV and new media. IP is broadcasted internationally on Disney Junior, Netflix, ITV, CANAL+, and Turner among others.Responsibilities- Brainstormed with directors to enhance the plot and overall flow of the show- Organised and edited storyboards, temporary audio and music, and pre-recorded voice-overs into animatics that serve as a guide for directors, producers and animators to create the final animation- Output episodes as per broadcaster’s technical specifications- Edited animatics for The Oddbods Show Long-form Season 1 and 2 (60 x 7 min) and Oddbods Short-form (1 min) episodes, and trailers- Collaborated with story team in the ideation of Oddbods Short-form (1min) episodes to concisely fill plot holes and select the best gagsAchievements- The Oddbods Show has been broadcast on 25 networks in 105 countries worldwide on free-to-air, as well as subscription channels- It was also nominated for an international Kids Emmy Award in 2017

- Contracted by a Singapore-based company to illustrate a series of 12 textbooks with 5 units each- Collaborated with USA-based author to illustrate and layout for 2 children books- Designed 4 book covers for Vision Books- Illustrated wedding card invitations

Award winning content marketing agency that partners with brands and corporates across Asia Pacific to strategise, create and amplify compelling content that moves audiences, with expertise in video, animation and branded storytelling. - Edited and assisted in delivery of corporate videos for clients such as Deloitte, Amadeus, Source Fire, Panasonic and Mutol - Production assistant for Visa Commercial- Researched and ideated for pitches- Project manager for Western Australian Music Festival (WAM) video

Reviewed the content translated into English to polish quality of text from a wide variety of fields, with attention to consistency in grammar and vocabulary and accuracy of word choice.

- Wrote articles for whyohgee.sg, a microsite of the Singapore Youth Olympic Games, covered sporting events, athlete profiles, interviewing athletes, opinion and features- Articles were translated from English to five other languages, French, Russian, Chinese, Spanish and Arabic for an international audience- Managed Photo Web Journalist volunteers during the actual Youth Olympic Games in August.- Assisted the video crew when out on shoots.- Took photographs using a Nikon D60 DSLR, for photo essays.- Assisted in the in and outflow of the equipment store during Youth Olympic Games time

- Followed up with clients on basic project requests, administration duties, contact reports and liaised with designers- Assisting in collating reports, site statistics and reporting- Internet project research, collated target audience’s comments on forumsrelated to project and related topics- Maintained Social Media Profiles for client, including Twitter, Facebook, Orkut, Linkedin- Wrote copy for concise articles in e-newsletters for client