Xach B. Email & Phone Number

In my role as Design Lead at Snap's AR creative studio, Arcadia, I combine visionary art direction with the power of AR to revolutionize how users interact with digital environments. My key contributions include:-Pioneering AR experiences that push the boundaries of digital storytelling, user engagement, and immersive design.-Guiding multidisciplinary teams in the fusion of creative concepts with advanced technology, ensuring seamless execution from ideation through to delivery.-Championing user-centered design principles, creating AR solutions that are not only innovative but also accessible and engaging for a diverse audience.-Collaborating closely with peers and stakeholders to deliver visually compelling and technically sophisticated AR projects that align with Arcadia's mission and user expectations.

Hands on Art Director leveraging creative technology and campaign creative for Gatorade, Meta, and Hennessy.

New York, United States

Led creative for diverse initiatives from experiential ventures to digital campaigns, consistently taking on new roles and learning new skills.Pioneered use of AR for engaging product promotions, transforming static ads into interactive branded effects that boosted engagement.Leveraged Cinema 4D, Unreal Engine, and 3D applications to develop high-quality visual assets and experiences that brought campaigns to life.Displayed versatility and passion for honing expertise across creative disciplines and emerging tech.

New York, United States

Developed AR Filters using Spark AR and Cinema 4D for a slew ofcompanies including A24, Atlantic Records (artists such as Lizzo, BurnaBoy, Charlotte Lawrence, and others), Highsnobiety, Complex, and FirstWe Feast.

New York, United States

3D/2D Animation.

New York, New York

Interned at globally recognized creative agency The Mill, refining post-production skills through work on high-profile campaigns.Hands-on experience with fast-paced agency workflows - learned to deliver exceptional quality under tight deadlines.Contributed to post processes from editing to VFX to color grading - deepened technical mastery of Adobe Creative Suite and other tools.Adapted seamlessly to the visual brand standards and aesthetics required by different clients.Gained invaluable perspective on collaborating cross-functionally to bring stunning creative concepts to life post-production.The internship equipped me with advanced post knowledge and ability to thrive in deadline-driven agency settings.

Brooklyn, Ny

Interned at Frank 151 as a junior video creator, sharpening skills in editing, motion design, and videography to deliver engaging digital content.Hands-on experience managing fast-paced content workflows - learned to produce exceptional videos under tight deadlines.Contributed to all stages of video production - from concepting and storyboarding to editing, motion design, and final polish.Adapted seamlessly across a variety of Frank 151’s video content styles and branding needs.Gained invaluable experience collaborating cross-functionally to bring video content campaigns to life.Internship equipped me with the multi-disciplinary skills and aesthetic sensibility to thrive as a video creator in fast-paced digital publishing.

Santa Monica, Ca

Interned with the seasoned production team at Bully Pictures, refining film editing and production skills.Worked cross-functionally through all stages of production - from ideation to storyboarding to post.Hands-on video editing using advanced software honed skills in pacing, sequencing, and visual storytelling.Developed strong foundation in filmmaking fundamentals - understanding what makes compelling cinematic content.Participated in creative concept sessions - gained perspective on translating ideas to visual narratives.Internship equipped me with sharp attention to detail and the ability to bring stories to life through strategic editing choices.

Fine/Studio Arts, Video, Junior

Education record

Video Production, Cinematography, Digital Compositing

Education record

Cinematography And Film/Video Production