Zaki Ahmed Email & Phone Number

Pakistan

Pakistan

Leading in Right Direction with Better Numbers• Identifying Sales, Growth & Revenue Opportunities among established Markets, Channels & Customers; Securing New Accounts• Development and Management of Annual Marketing Budget, Profit-and-Loss Projections, Lead Generation Plan, Brand Management Plan, and Expected Expenditures• Launching of New Product Lines, Entry to New Markets & Ventures, Producing Ideas & Executing them for Promotional Events• Understanding Performance Metrics and Tracking Tools for Market Research, Forecasts, Competitor Analysis, Campaign Results, and Consumer Trends, and Translate Results into Actionable insights • Uncover insights for Developing Marketing and Branding Strategies for Existing and New Products• Manage Conception, Development, and Implementation of Marketing Plans and Strategy, product Concepts, and Promotional programs to Drive Customer Interest and Sales

Karachi

Leading in Right Direction with Better Numbers• Identifying Sales, Growth & Revenue Opportunities among established Markets, Channels & Customers; Securing New Accounts• Development and Management of Annual Marketing Budget, Profit-and-Loss Projections, Lead Generation Plan, Brand Management Plan, and Expected Expenditures• Launching of New Product Lines, Entry to New Markets & Ventures, Producing Ideas & Executing them for Promotional Events• Understanding Performance Metrics and Tracking Tools for Market Research, Forecasts, Competitor Analysis, Campaign Results, and Consumer Trends, and Translate Results into Actionable insights • Uncover insights for Developing Marketing and Branding Strategies for Existing and New Products• Manage Conception, Development, and Implementation of Marketing Plans and Strategy, product Concepts, and Promotional programs to Drive Customer Interest and Sales

Karachi

• Developing & Executing Effective and Creative Strategies for Search Engine Optimization (SEO).• Creating a Website Plan for Leads, Impressions & Traffic by utilizing Core SEO Skills including keyword research, industry analysis, landing page designs, content optimization, on-page, off-page & technical audit of websites.• Work with off-page content teams in improving link-building and forum presence. Developing brands across the platforms with out-reach and PR strategies. Developing Blogging & Content Posting Plans. • Collaborate with the social media and performance marketing teams. Create the brand awareness across social platforms & managing the reputation while driving better results from traffic. • Work with the development team to improve understanding of SEO practices such as JavaScript, content, HTML, CSS & sitemaps. • Planning and execution of PPC (Pay-per-click) strategy & implementation within Facebook, Instagram, Bing and Google Ads.• Multi-channel approach – strong understanding of digital channel integration (PPC / Content / Social)• Forecast performance and spend for future budget recommendations while Identifying trends and insights across search campaigns to discover areas for campaign growth or improvement• Management of Search Engine Marketing campaigns and bid strategies and other day-to-day activities including determining and prioritizing keywords, ad-copies and landing page, manage bids, monitoring spend and performance levels relative to budgets and expected KPI's• Execute the profitable strategies for most relevant keywords, campaign structures, targeting, display network, etc. as per the set objectives.

Karāchi, Sindh, Pakistan

• Developing & Executing Effective and Creative Strategies for Search Engine Optimization (SEO).• Creating a Website Plan for Leads, Impressions & Traffic by utilizing Core SEO Skills including keyword research, industry analysis, landing page designs, content optimization, on-page, off-page & technical audit of websites.• Work with off-page content teams in improving link-building and forum presence. Developing brands across the platforms with out-reach and PR strategies. Developing Blogging & Content Posting Plans. • Collaborate with the social media and performance marketing teams. Create the brand awareness across social platforms & managing the reputation while driving better results from traffic. • Work with the development team to improve understanding of SEO practices such as JavaScript, content, HTML, CSS & sitemaps. • Planning and execution of PPC (Pay-per-click) strategy & implementation within Facebook, Instagram, Bing and Google Ads.• Multi-channel approach – strong understanding of digital channel integration (PPC / Content / Social)• Forecast performance and spend for future budget recommendations while Identifying trends and insights across search campaigns to discover areas for campaign growth or improvement• Management of Search Engine Marketing campaigns and bid strategies and other day-to-day activities including determining and prioritizing keywords, ad-copies and landing page, manage bids, monitoring spend and performance levels relative to budgets and expected KPI's• Execute the profitable strategies for most relevant keywords, campaign structures, targeting, display network, etc. as per the set objectives.

Pakistan

> Market Research, Competition Analysis> Planning, Designing, and Establishing Business Units> Product Designing & Development> Development & Execution of Marketing Plan> Sales Planning, Forecast and Strategy Development to achieve the targets> Monitoring Market Trends, Performing Industry Analysis

> Managing a portal of +20 products and services related to marketing, branding, designing, and content> Responsibilities include business development, sales strategies, branding, marketing, product development, promotions etc.

Research Report Research Paper Website Content Blogging and CommentingPress ReleasesProduct DescriptionsManaging Online PR and Crisis Communication

Karachi

Strategy Development for Online Marketing (SEO, SEM and PPC)Social Media Marketing (Facebook, LinkedIn, Google Plus, Pinterest, Twitter)Search Engine Marketing (Yahoo, Google, Bing)Social Media Profile Building (Wikipedia)Crisis Communication (Managing Online PR at different Forums, Portals and Communities)Blogging and Blog Commenting

Content Management (Research Writing)

Preparation of Marketing and Promotional Strategies for MTV Pakistan.Execution of ATL and BTL promotional activities.

Planned and Integrate the whole marketing campaign of Management Conference 2009.

Assistance in preparation of Strategies for internal marketing of the Event.

Master Of Philosophy (M.Phil.), Marketing

Activities and Societies: Marketing ResearchStudied Managerial Accounting, Marketing, Management.

B.S, Marketing

Activities and Societies: Research and Brand ValuationAcheived 3rd Position

I.Com, Commerce

Studied Accounting, Economics, Banking & Statistics.

Ssc, Science

Studied Physics, Maths, Chemistry & Biology.