Alyssa W. is a Email & SMS Marketer at KapturBox. She is proficient in English and Spanish. Colleagues describe her as "Alyssa was an invaluable asset to my team at JFL MKTG. From the outset of her career, she demonstrated an unparalleled level of eagerness, motivation, and drive that set her apart. As my right hand in managing client email and SMS programs while I focused on running JFL MKTG full-time, Alyssa's commitment to excellence was evident in every aspect of her work. Alyssa's ability to quickly grasp new concepts, coupled with her insatiable curiosity and talent for asking insightful questions, showcased her as a standout team member. Her skills in project management and flawless execution of tasks were pivotal to our success. It has been truly inspiring to witness Alyssa's confidence blossom over time, accompanied by substantial growth in her knowledge and capabilities as she transitioned to independently supporting clients. With her sharp intellect and keen attention to detail, she is exceptionally well-suited to lead email and SMS programs for any brand fortunate enough to have her on board. I wholeheartedly recommend Alyssa for her outstanding contributions and unwavering dedication to excellence."
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Retention LeadKapturbox Feb 2024 - PresentLeveraging Email & SMS to scale e-commerce brands profitably.On average, our new clients saw 97% lift in Klaviyo attributed revenue in their first 90 days.Clients include:→ DTC brands with $50M+ in e-commerce revenue→ VC & PE backed startups with strong retail presence leveraging DTC to fuel omnichannel growth -
'Chief Click Officer'Brēz Feb 2024 - PresentMaximizing Subscription through email marketing.Successfully increased the subscription save rate from 5% to 10% within 3 months through strategic flow enhancements.Leveraged data-driven insights to refine email marketing campaigns, resulting in higher engagement and retention. -
Email & Sms Marketing FreelancerSiro Studio Jan 2021 - PresentLos Angeles County, California, United StatesI partner with e-commerce brands to grow long-term customer value using personalized email and SMS marketing strategies.Collaborated with cross-functional teams to align marketing strategies with broader business goals ensuring cohesive messaging and increased conversions.Created personalized strategies leveraging campaigns and flows across the customer lifecycle journey from acquisition to retention.Utilize past performance as well as data from other channels to A/B testing roadmap in addition to the personalized strategy.Continue to track & analyze data on a weekly cadence to identify areas for optimization.
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Operations ManagerRocketeer Media Apr 2023 - Nov 2023San Francisco Bay AreaElevated monthly recurring revenue (MRR) by approximately 67% through strategic operational improvements and effective goal setting.Implemented a revised pricing strategy in line with market trends, resulting in a more than 230% increase in average client billing.Revolutionized project management processes, leading to a 300% increase in task completion rate due to effective deadline implementation and progress tracking.Significantly reduced contractor churn by introducing a comprehensive hiring system with clear job descriptions and scorecards, leading to enhanced team stability and retention. -
Email Marketing AssistantTen Percent Happier Jul 2021 - Sep 2022Executed targeted email campaigns for app conversions, including sales and onboarding challenges.Applied technical skills in HTML & CSS to enhance the visual appeal and functionality of email communications. -
Email & Sms Marketing ManagerJfl Mktg Apr 2021 - Oct 2021New York, United StatesDirected the creative aspects of email and SMS marketing campaigns, focusing on compelling copy and impactful design to engage clients' audiences.Collaborated with design and content teams to ensure cohesive brand messaging and visual consistency across all marketing materials.
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Email Marketing ManagerBeauty Tools Nyc Oct 2020 - May 2021New York, New York, United StatesBuilt and scaled the Klaviyo email account from scratch, enhancing the email marketing channel's contribution to company revenue from 4% to 12%.Developed both automated flows and engaging weekly campaigns, resulting in a 300% increase in revenue attributed to email within just 30 days.Ensured all email content was on-brand, aligning with the company's aesthetics and tone of voice, contributing significantly to brand consistency and customer engagement.
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Marketing CoordinatorZiba May 2020 - Aug 2020Artesia, California, United StatesManaged the transition of customers to the e-commerce platform using SMS marketing, enhancing online engagement and shopping experience.Segmented customer data across 14 locations to create personalized and effective marketing campaigns, boosting online interaction and sales.Analyzed and reviewed campaign performance regularly, contributing to the successful growth of the e-commerce platform. -
Studio AssistantCle Cosmetics Mar 2020 - Apr 2020Culver City, California, United StatesManaged B2B sales and monitored inventory, contributing to the preparation of monthly sales and retailer reports.Handled social media and influencer partnerships, maintaining high levels of engagement and enhancing brand visibility.
Alyssa W. Education Details
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Art/Art Studies, General
Frequently Asked Questions about Alyssa W.
What company does Alyssa W. work for?
Alyssa W. works for Kapturbox
What is Alyssa W.'s role at the current company?
Alyssa W.'s current role is Email & SMS Marketer.
What schools did Alyssa W. attend?
Alyssa W. attended University Of California, Santa Cruz.
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