Xander Chen Email & Phone Number

Singapore

Dallas, TX, US

Leading commercial strategy of an industry-leading QSR brand across a diverse and dynamic North Asia region comprising 7 markets (Japan, South Korea, Hong Kong, Taiwan, Mongolia, Guam, Saipan), with ~1,800 stores and ~$2bn sales

Dallas, TX, US

Led Strategy & Planning for KFC Asia Central business unit with ~1,800 stores across 11 markets (Malaysia, Singapore, Philippines, Vietnam, Hong Kong, Macau, Taiwan, Brunei, Cambodia, Guam, Saipan) and US$1.3bn in sales

- Supporting APAC FB Business Marketing leadership team in shaping strategy and running operations across 5 regions- Leading Annual Planning, Budgeting, Performance Management, Rhythm of Business and Process Optimisation work for APAC- Partner with cross-functional teams on strategic initiatives

Singapore, SG

• S$250mm Chinese restaurants group with >100 restaurants in company owned markets (Singapore, HK, China) and franchised markets – majority owned by L Catterton, the private equity arm of LVMH Group
• Develop and drive corporate and business strategies, projects and key metrics to progress towards 3 year plan’s target EBITDA
• Lead PMO of key strategic projects (branding, operational efficiency, growth) involving cross-functional LT and country GMs
• Manage Board of Directors relationship – quarterly Board meetings, ad hoc presentations and regular performance dashboard updates
• Part of Executive Office that reports directly to CEO, and managing 1 direct report (business analyst)

Seattle, WA, US

• People manager of 3 acquisition managers in Taiwan and co-manager of 7 account managers in HK
• Led operational excellence efforts in HK & Taiwan sales organizations through continuous optimization of end-to-end sales cycle – streamlined multi-team workflows, leveraged technologies to manage at scale and track.
• Scalable account management of portfolio of 350 Hong Kong hotels – strategy implementation, business development, industry relations
• Project lead for HK and Taiwan hotel acquisitions (winner of best performing team in APAC for Q4 2017 & Q1 2018)- Conducted targeting analysis using competitor assortments and government listings- Implemented.
• APAC taskforce to create Tableau and Teradata SQL based reporting for China outbound hotel bookings

Consulting for operations efficiency of family business in accordance with CEA guidelines

Singapore, SG

• Asia HQ manages franchisee network across 11 countries (c.1,700 stores) with #1 position in almost all markets - advising on market planning, store growth strategies, new assets/business models, site selection and.
• Full store development P&L responsibility for 7 markets (Japan, Hong Kong, Taiwan, Vietnam, Myanmar, Indonesia and Mongolia) with 1,000+ stores - key KPIs are net store builds and store development related revenue.
• Project lead for development of GIS (Geographical Information System) and AIS (Asset Information System) used in each Asian market to map pizza delivery trade zones, optimize store penetration and integrate with.
• Project lead for special projects in Development team - Supported new market entry into Myanmar – 1st store in Dec 2015 - Development, validation and deployment of new Pizza Hut Express asset type/sales channel across.

New York, NY, US

• Executed 25 book-run public equity offerings (IPOs, placements, rights) worth c.US$15.5bn in Southeast Asia- Participated in the pitching, structuring, valuation and execution of transactions for corporate clients in.
• US$14.4bn consolidation of SMIC’s real estate businesses into SM Prime (Philippines – Largest M&A deal in SEA)
• US$440mm acquisition of c.90% stake in Alaska Milk Corporation by Royal FrieslandCampina (Philippines)
• US$1.0bn rights offering for BDO Unibank (Philippines – Largest ever Philippines equity offering)
• US$325mm follow-on offering for Ayala Land Inc (Philippines)
• US$3bn preferential public offering for PTT Exploration & Production (Largest ever Thai equity offering)

Zurich, CH

• Coverage of key Consumer and Retail companies in EMEA and managed team of analysts in UK and India
• Extensive financial and modelling experience including LBO models, DCF valuations, comparable companies/transaction analysis, merger consequences analysis, credit rating analysis
• Executed buy-side and IPO mandates, and developed pitchbooks for all transaction types
• Developed comprehensive database of sponsor owned European Consumer Products and Retail assets, enabling strategic and targeted sponsor engagement

Singapore, SG

• The EDB is Singapore’s lead government agency responsible for promoting company investments in the manufacturing and services industries. It operates through a network of 20 international offices in 17 countries.
• Ranked as one of the top two performers of 2007 in a division of 25 people
• Managed a portfolio of 40 medical device companies. Added incremental foreign direct investments of S$75 million in 2006 and S$165 million in 2007 into pipeline, exceeding targets by S$10 million and S$34 million.
• Developed and pitched value propositions to CEOs and other top executives of medical device companies globally
• Administered tax incentive and capital grant evaluation processes for clients, facilitated equity funding of medical device start ups by Singapore VCs, and consulted for clients on the implementation of their local.
• Led comprehensive review of the growing cardiovascular device industry’s requirements, resulting in EDB’s equity investment in Asia’s first world class, cardiovascular–focused preclinical contract research organisation

Master Of Business Administration (Mba), Mba

Bsc. Engineering, Double Majored In Economics & Biomedical Engineering