Xander Shapiro Email & Phone Number

- Co-Founder and Chief Commercial Officer- SALES and MARKETING: Research and pursue priority markets and customers, develop selling and communications strategies and tactics, lead 3-person team to vet and secure prospects for pilot tests and eventual long-term contracts.- INVESTMENT: Collaborate with founder/CEO to research and target investors to secure.

Belmont, MA, US

Walpole, Massachusetts, US

• Member of Executive Leadership Team and Minority Shareholder
• Signed letters of intent totaling nearly $1MM in revenue across 4 botanical species, by targeting 23 key botanical product manufacturers and marketers (pharma, OTC and industrial/cosmetics).
• Recommended and drove company pivot from low-margin salad greens supplier to high-margin clean botanical ingredients developer and grower for pharma and over-the-counter nutraceutical B2B customers.
• Researched and developed 300 botanical products from seed to harvest. Established potency and identity testing program resulting in documentation of uniquely strong botanicals commanding higher pricing
• Led marketing, social media, product development, strategic planning and sales. Dotted-line management of operations team to ensure high quality products and customer service.

• Member of Executive Leadership Team and Minority Shareholder
• Hired as first outside executive for this plant-based seafood startup.
• Launched 4 foodservice products ahead of schedule (3 more than planned by co-founders).
• Developed strategic five-year go-to-market plan and implemented new operating processes.
• Led sales, marketing, social media, logistics, finance, accounting and planning functions.
• Participated in investment fundraising and external relations, and mentored co-founder team.

Walnut Creek, CA, US

• Founding General Manager, S&W Perfruta by Nice Fruit, US & Mexico. Fruit. Perfected. Commercial and P&L responsibility for: Nice Fruit sales in the US and Mexico under the S&W brand; and joint venture with.
• Directed strategy and headed marketing and sales. Led all functions in the execution of plans across channels. Developed and executed B2B launch plan, including leading team of 16 at National Restaurant Show. Business.

Walnut Creek, CA, US

• Corporate equity plan participant starting in 2012. Added business development responsibilities in 2012 while still serving in health+wellness role. Transitioned health+wellness role to marketing services team in 2014.
• Led strategy development, marketing and project management for $400MM Growth SBU.
• Reported to and served as chief of staff for company board director/owner who was also EVP-New Business Development, helping manage a team of 15 in sales, marketing and sales support.
• In total, led and/or advised launch of nine businesses or initiatives, all of which continue to operate. Developed business, marketing and brand strategies and plans across three equities, in multiple sales channels.
• Conceived of, developed and secured CEO approval to launch major public commitment to then-First Lady Michelle Obama's Partnership for Healthier America to invest in programs for healthier eating habits in children.
• Identified and pursued profitable school/foodservice growth opportunities, including launching squeezable fruit tubes (Best of Show Award, School Nutrition Association Convention).

Walnut Creek, CA, US

• Developed Del Monte health + wellness strategy, including brand product guardrails, Nutrition Facts and clean label goals.
• Created and directed Del Monte Kitchens® corporate Recipe ‘Center of Excellence’ to drive B2C and B2B sales. Del Monte Kitchens program still operating (July 2020)..
• Led public policy, government relations, industry issues for Consumer products division. Top company evangelist to increase consumption of fruit and vegetables everywhere Americans eat, both in- and out-of-home.
• Presented at annual industry conferences including Steel Industry CEOs Forum and Food Marketing Summit.
• Served as Acting Director, Marketing - Fruit & Produce Business ($400MM division) for 9 mos.

Walnut Creek, CA, US

• Led innovation for $1.6 billion Del Monte brand business in retail and foodservice.
• Delivered $120MM in incremental sales from new products, including 2009 Best Snack Award Superfruit cups. https://www.delmonte.com/products/snacks/refrigerated-fruit-snacks
• Developed platforms and winning concepts to deliver a $550MM 5-yr innovation plan.
• Managed and developed six direct reports and led cross-functional team to drive new product development.

Walnut Creek, CA, US

• General Manager and marketing head for three market-leading brands in Produce department, with authority for P&L and strategy ($300MM in US retail sales). Led and developed marketing team of 4 direct reports and led.
• Delivered total of 80% profitable growth on Packaged Produce business. Grew share of category by 6 points. Led development of and senior management alignment to strategic plan delivering $200MM.
• Designed, developed and led team to expand the cold logistics network, improved customer service by 5 points, reduced out-of-stocks 10 points and delivered over $1MM in annual cost savings (when none were planned).

Mba, Marketing & Global Management

Ba, French Literature & Political Science

Diploma, High School