Bij Narrative laten we je zien welke AI-tools je het beste kunt gebruiken en hoe je ze toepast in je evenementenproces. Met hands-on workshops, masterclasses en maatwerkprogramma’s helpen we je slimmer te werken en je creativiteit naar een hoger niveau te tillen.Onze aanpak is simpel: we leggen in heldere taal uit hoe Generatieve AI direct geïntegreerd kan worden in jouw workflow, van conceptontwikkeling tot de productie van high-profile evenementen. Na jaren ervaring in het ontwerpen en produceren van top-tier evenementen, weten we precies wat werkt. Narrative is onze manier om die kennis te delen, zodat jij AI kunt inzetten om jouw evenementen naar het volgende niveau te brengen.

Since 2018, I’ve had the privilege of being the quiet creative engine behind some of the most inspiring leadership events in the Netherlands. Working alongside Hans Janssen, the founder of DenkProducties, has been an absolute pleasure—his vision and energy are contagious, and together, we’ve brought big ideas to life in a way that truly resonates with audiences.One of the standout moments? Producing the Forward Thinking Leadership event with President Barack Obama. My role involved designing a captivating stage, coordinating closely with the Secret Service, navigating complex logistics, and building a custom VIP village. Every element had to come together perfectly to ensure the focus remained on delivering an unforgettable message.And then there’s the Amsterdam Business Forum. We’ve hosted incredible speakers like Yuval Harari, Simon Sinek, Brené Brown, Adam Grant, and even Usain Bolt. My role? Make sure every part of the production—from the smallest details to the big moments—runs like clockwork, so these world-class thinkers can take the spotlight.

For almost two decades, I had the incredible opportunity to build TNW (The Next Web) Conference from the ground up into one of Europe’s most talked-about tech events, drawing over 15,000 attendees. As executive and creative producer, I made it my mission to constantly push the limits of what a tech conference could be.From unforgettable speakers like Tim Ferriss, Will.I.Am, Zoe Saldana, Gary V, Randi Zuckerberg, and Tim Berners-Lee to bringing the impossible to life—like Casey Neistat wakeboarding through Amsterdam’s canals, a live hologram of President Zelenski, and even a gladiator arena in the Gashouder—creativity had no limits. We embraced every new technological breakthrough, whether it was video mapping, real-time tracking systems, 3D environments, or integrating generative AI into our opening shows.But TNW wasn’t just about tech. We infused it with festival vibes, surprising attendees with live performances from artists like Dr. Lektroluv, Colin Benders (Kyteman), and Jeangu Macrooy. We made bold, sustainable choices—opting for local suppliers, green energy, reusable materials, and a fully vegetarian menu—which earned us the "Gouden Giraffe" for Sustainability in 2024. And the pinnacle? Receiving the EUBEA award for the best conference in Europe during a special ceremony in St. Petersburg—a moment I’ll never forget.

For nearly a decade, I served as the creative producer for the Accenture Innovation Summit (3.500 attendees)—an exclusive event showcasing the best innovations in the Netherlands while bringing Accenture’s top-tier clients together. My role was to craft an immersive experience across multiple formats: from roundtables and deep-dive sessions to a bustling business floor filled with startups, scale-ups, and pitch battles. The highlight? The Blue Tulip Awards, where the most promising innovations were celebrated.With bold stage designs, dynamic visuals, and interactive elements, I made sure each year pushed the creative envelope. The 2017 edition earned us the Golden Giraffe award for Best Client Event in the Netherlands, underscoring the impact and creativity we brought to the table. This wasn’t just an event—it was an experience that connected innovation and business in a way that left a lasting mark.

Working alongside best-selling author David Allen and Wytze de Haan, I co-organized the GTD Summit in Amsterdam—a one-of-a-kind event that pushed the limits of productivity and creativity. With a small but mighty team, we handled everything from event design to execution: ticketing, programming, motion graphics, stage planning, hybrid studios—you name it. The result? A summit that exceeded expectations and set the bar for future events.The GTD® Summit brought together 1,000 of the most productive and inspiring minds in the world for a unique, once-in-a-lifetime experience. Curated by David Allen himself, this two-day gathering featured speakers like Marshall Goldsmith, Dan Pink, and Cady Coleman—people who don’t just get things done, but redefine what productivity looks like.

For three years, I served as the creative producer for Unite Europe, Unity Technologies' flagship event in Europe, held at the iconic Gashouder in Westerpark, Amsterdam. This two-day event brought together approximately 1,500 attendees from around the world, all passionate about real-time 3D, VR, AR, and gaming innovation.My role was to turn the expansive, industrial space of the Gashouder into a dynamic environment that inspired collaboration and creativity. I oversaw the design and execution of everything—from immersive stage setups to interactive zones, ensuring the event captured Unity’s cutting-edge spirit. Working closely with Unity’s team, I made sure every detail, from the flow of keynotes and workshops to the overall attendee experience, was crafted to energize and engage this global community of developers and creators.

At IDEA, I focused on bringing fresh, innovative thinking to the event industry. I helped design programs that didn’t just talk about creativity—they delivered. We launched educational initiatives and an online space where event organizers could collaborate and turn bold ideas into action.IDEA is the backbone of the Netherlands’ top event agencies, raising the bar for creativity and execution in business events. We set the standards, protect our members' interests, and build strong connections across the industry.

For over a decade, I didn’t just run Live Solutions—I lived it. As co-founder and creative director, I stayed in the trenches, driving big ideas and making sure our projects didn’t just meet expectations, but blew them out of the water. From crafting bold concepts to managing budgets and hiring top talent, I kept my hands on the wheel from start to finish. It wasn’t just about managing a team—it was about rolling up my sleeves and delivering creative work that made an impact.Live Solutions wasn’t your average event agency. We created brand experiences that stuck with people—from massive conferences to intimate gatherings. Our client list included heavy hitters like Adobe, Accenture, Canal+, Google, Symantec, Liberty Global, TomTom and more...

When Jim Stolze secured the license for one of the first TEDx spinoffs, I knew we were onto something special. As executive and creative producer, my job was to bring TEDxAmsterdam’s vision to life, from stage design to speaker wrangling. It was a hands-on role that put me right in the heart of the action, overseeing everything from motion graphics and branding to technical production and event management.TEDxAmsterdam quickly became the hottest ticket in town, with 10,000 people on the waiting list for just 950 seats. To keep up with demand, we pivoted to a hybrid model, blending live talks with interview studios and onstage interaction. Over the next five years, we hosted some of the most inspiring speakers out there—names like Rutger Hauer, Hans Teeuwen, Dan Ariely, and Wim Hof. It was more than just a conference; it was an experience that left a lasting mark on everyone who attended.

In April 2012, I had the honor of being the creative producer for the TEDx Summit in Doha, Qatar, an event that brought together TEDx organizers from over 90 countries under the theme "The Power of X." Hosted at the stunning Katara Cultural Village, this summit was a celebration of the global TEDx community and the exponential impact of spreading ideas through collaboration and connection.My role involved overseeing the creative and logistical aspects of the summit, from designing the flow of workshops and interactive sessions to ensuring the event was a seamless and inspiring experience for all attendees. One of the most iconic features was the "Human Arabesque," a powerful art installation developed by the agency 'we are pi.' I collaborated with their team to integrate this striking visual symbol of unity into the event, reinforcing the summit’s theme of collective action and the power of ideas.

As a board member for MPI’s NL Chapter, I was tasked with a challenge: breathe new life into the annual conference. Working alongside a dynamic team, we took a fresh approach to concept development and production, resulting in a program that tripled attendance over two years.By mixing things up and focusing on what truly mattered to attendees, we turned the MPI conference into a standout event. It wasn’t just about increasing numbers—it was about creating an experience that people couldn’t wait to be a part of.

With a green light from publisher Oscar Kneppers, I set out to create something bold: EMERCE Industry Day, a fresh conference focused on internet and e-business. In just six months, we went from an idea on paper to an event that brought together over 1,000 industry leaders, decision-makers, and digital visionaries.Working closely with Oscar, we turned Industry Day into a must-attend event for anyone serious about digital innovation. The success of those first two editions didn’t just put us on the map—it positioned EMERCE as a leader in the space. And it all started with a solid plan and a willingness to shake things up.

Ever wonder what it takes to drive meaningful global connections? For two years, I had the privilege of helping shape the strategic vision of SIETAR International—the world’s largest network dedicated to promoting intercultural understanding.As a Governing Board member, I focused on the long-term strategic planning of the organization. My mission was clear: foster relationships that transcend borders and spark positive, lasting change. I worked alongside brilliant minds to create programs that encouraged deeper intercultural dialogue, helping professionals and students alike grow their skills in global communication.