I work as a Digital Analyst for the Videoland and Buienradar platforms. I am deeply involved in the implementation of Snowplow across the platforms, improving user experience (UX) by conducting extensive analyses and help running experiments together with our CRO specialists.𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭:• Conduct extensive analysis on customer flows and behaviors on Videoland's onboarding and streaming platforms to derive actionable insights. • Build dashboards for the internal stakeholders using Tableau, integrating behavioral data from Snowplow and Google Analytics and qualitative data from Usabilla.𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧:• Analyze the experiments running on the Videoland platform using Sitespect to test hypotheses and drive platform enhancements based on real user data.𝐃𝐚𝐭𝐚 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐕𝐞𝐫𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧:• Set up and verify tracking for data collection on web- and mobile applications using Tag Manager, Charles and Snowplow.• Act as a cornerstone in transitioning and implementing Snowplow tracking on both web and mobile apps for Videoland and Buienradar, replacing the existing GA tracking set up.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• Successfully aided in the seamless transition from the GA tracking set up to a more advanced Snowplow tracking set up for both the Buienradar and Videoland platforms.• Developed and implemented comprehensive dashboards, enabling stakeholders to make informed and data-driven decisions to enhance user experience and platform performance.

Dataleap helps businesses extract maximum value from their marketing data. We provide full support in digital analytics activities such as web tracking, digital data analytics and dashboarding.

I worked as a Digital Analyst and was part of the Performance Marketing team where we worked for clients in the Retail, B2B, E-Commerce and Automotive industry. Together we built cross-disciplinary products that maximized the impact of their marketing initiatives.My primary role involved setting up measurement plans, gathering user behavior data, and presenting insights through Looker Studio and Power BI visualizations. I took the lead in the tag management setup and architecture for all our clients. Additionally, I spearheaded the transition of our clients to server-side tagging and GA4 setups for a resilient and future proof tracking setup.● KPI Workshops to determine the business goals, strategies and KPI's● Tracking Website Behavior● Tag Management Set Up● Dashboarding in DataStudio● Digital Analysis● Server-Side Tracking Setup & Exploration● GA4 Setup & Exploration● GA4 & BigQuery

As a member of the E-Commerce team, I helped with setting up the website analytics through Google Tag Manager and helped the marketing team with gaining insights in the user behavior on the website. Moreover, I built dashboards in Google Data Studio to enhance the insights for various stakeholders within the organization and to facilitate data-driven decision making. In addition, I helped to organize the "Amsterdam Food Pitch 2020" Event where I was responsible for setting up Facebook Campaigns. ● Website Tracking (GA & GTM)● Dashboards in Data Studio● Facebook Ads (Funnel-Wide Approach)● SEO | Content Strategy | Linkbuilding

I connected people to the Heineken Brand by telling stories, creating memories and interacting with the Heineken Family. The art of storytelling and brand promotion is about personal interaction and creating everlasting emotional touchpoints and memories. The culture difference of each visitor asked me to alternate the personal approach and made the position very anticipative.● Storyteller ● International Relations● Brand Promotor ● Cultural Awareness

This internship was truly a Spanish speaking adventure. I was analysing customer data in Excel to gain a better insight in the student demographics, purchase behaviour and many more insights! I used to make visual reports in Excel out of these data insights. Moreover, I mapped out the customer journey and wrote my thesis about how social media actually contributed to the decision-making of the students throughout the customer journey. Taking interviews, conducting surveys and analysing customer data helped me to come to the conclusion what factors were truly important for making the decision on which school to choose. I also found out that certain type of social media content strongly contributed to the student's decision to finally choose for our school.● Customer Data Analysis● Customer Journey Optimization● Preparing Sales Reports● Tracking Pending Cash Payments● Inventory Management

My job was to analyse funds in various asset classes (Real-Estate, Fixed Income, Australian Markets & Emerging Markets) in order to optimise the client's investment portfolios.● Re-balancing portfolios● Excel Analytics● Morningstar research● Potential fund research● Economic Outlook Reporting

● Selling experience● Convincing people● Directing people towards a decision● Experienced communicator