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Produced music festivals in college.Cut my teeth in the world of branding after college.Now I'm working to even the playing field between cannabis and alcohol.
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Co-FounderArtet Jun 2018 - PresentNew York, Us -
StrategistRedscout Jul 2014 - Jun 2018New York, Ny, Us -
Talent Buyer, Director Of Concerts, Co-ChairmanMayfest Productions Sep 2010 - Jun 2014-Mayfest is the production company responsible for producing Dillo Day, one of the largest student run all day music festivals in the country. 100 person organization responsible for a 10,000 person festival.-Lead the executive board responsible for overseeing all aspects of the Festival.-Responsible for overseeing our brand re-design, managing university relations/security with administrators and police officials, overseeing corporate sponsorship deals with brand managers, consulting on financial management and logistics.-As the largest student group on campus, I work directly with top-level university administrators and university police all year to ensure our music festival runs smoothly and efficiently.-Previous lineups have included Walk The Moon, Kendrick Lamar, Steve Aoki, Big Boi, and Wiz Khalifa.
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Talent BuyerA&O Productions Sep 2010 - Jun 2014-A&O Productions is the organization responsible for providing a calendar of entertainment throughout the school year (excluding Dillo Day).-Serve on a five-person committee responsible for all aspects of securing the music entertainment (artist identification, contract negotiations and talent relations) offered to the university community. -Recent productions include Young The Giant, Nas, Snoop Dogg, Dr. Dog, Method Man, Major Lazer, Clipse, The Walkmen, Girl Talk, Best Coast, Matt and Kim, and Lupe Fiasco. -
Integrated Marketing InternViacom Jun 2013 - Aug 2013New York, Ny, Us-Assisted on pitches for custom integration opportunities across Spike TV and Comedy Central's digital and on-air properties.-Tasked by the VP of Sports for MTV Networks to handle added value sponsorship analysis for Spike TV's Bellator MMA Fights.-Created and presented a custom integration opportunity for Jeep and the Colbert Report's on-air and digital platforms.-Researched and delivered a presentation on Integrated Marketing competitive analysis. -
Branded Entertainment InternKraft Foods Liquid Thread Sep 2012 - Dec 2012-Participated in Northwestern University's Chicago Field Studies program. This is a highly competitive full time internship program offered for full credit.-Led the Xbox Live integration strategy and talent spokesperson identification process for a major product launch for Lunchables.-Authored a 10-page white paper on the enhanced marketing opportunities for Liquor and Spirit industries offered by the release of the iPhone 5 and IOS 6.-Played a critical role in creating custom content for Oscar Mayer Pulled Pork scheduled to launch Q1 2013.-Researched and created entertainment integration strategies for Philadelphia Cream Cheese.
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Account Planning InternHorizon Media, Inc Jun 2012 - Aug 2012-Assisted the Chief of The Why Group in all aspects of account planning, consumer insights, and new business development.-Analyzed Nielsen and MRI/Simmons data to help build industry reports for multiple new business pitches.-Developed consumer research to build a model for a cable network business pitch.
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Blog & Editorial WriterStitchfashion.Com Sep 2011 - Jun 2012-Stitch is a fashion and photography digital publication run by Northwestern University-Featured writer, with a weekly column covering topics on men’s fashion and culture
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Sales AssistantGansevoort Hotel Group - Deleted Page Jun 2011 - Sep 2011Assisted the Sales Director for the Gansevoort Turks & Caicos in managing all aspects of sales & marketingCommunicated directly with clients and travel management companies regarding reservations and inquiriesDeveloped digital sales & marketing materials for third party marketing partners Managed the property’s Facebook page; including a daily photo story, promotional messages, and customer relations
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Management InternThe Chatwal Hotel Jun 2010 - Aug 2010New York, Ny, Us• Selected to participate in a rotational internship during the successful opening of a luxury boutique hotel• Assignments included Operations, Front Desk, F&B, Housekeeping, and the daily attendance at managementmeetings
Xander Shepherd Skills
Xander Shepherd Education Details
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Northwestern UniversityCertificate: Integrated Marketing
Frequently Asked Questions about Xander Shepherd
What company does Xander Shepherd work for?
Xander Shepherd works for Artet
What is Xander Shepherd's role at the current company?
Xander Shepherd's current role is Co-Founder at Artet.
What is Xander Shepherd's email address?
Xander Shepherd's email address is xa****@****ail.com
What is Xander Shepherd's direct phone number?
Xander Shepherd's direct phone number is +164633*****
What schools did Xander Shepherd attend?
Xander Shepherd attended Northwestern University.
What are some of Xander Shepherd's interests?
Xander Shepherd has interest in Children.
What skills is Xander Shepherd known for?
Xander Shepherd has skills like Branded Entertainment, Marketing Research, Sales, Social Media Marketing, Microsoft Office, Photoshop, Spanish Speaking, Nielsen Data, Entertainment.
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