- I am in charge of optimizing and managing digital marketing campaigns through various channels (Google Ads, Meta Ads, TikTok Ads).- I worked on the creation of the product in the planning of customer flows and journeys diagrams.- I am responsible for optimizing conversion rates (CRO).- I analyze information using tools such as Google Analytics, Google Tag Manager, etc.- I prepare periodic reports using Looker Studio.- I am responsible for creating customer conversion funnels.- I lead the marketing and content team.- I worked on the preparation and launch of the website from planning and UX.- I supported the Data team in the creation of databases.

► I create and manage digital marketing and commercial strategies based on performance (sales)► I supervise Meta Ads digital campaigns (Facebook and Instagram) and Google Ads focused on many objetives such as Sales, Leads, Traffic, etc.► I analyze and develop relevant ecommerce KPIs such as CR, Lifetime Value, Churn, etc.► I analyze and develop relevant commercial KPIs such as CPA, AOV, Frequence, etc.► I analyze and develop relevant digital ads KPIs such as ROAS, CTR, RPC, etc.► I develop relevant mailing KPIs such as CToR, OR, Unsuscribe Rate, etc.► I supervise and manage different actions for different Digital Marketing platforms.

► I was the E-commerce lead creating the estrategic anual plan focusing on data analysis and performance.► I planned, implemented and developed all the analysis and optimization (with A/B testing and others) of mailing and ad platforms such as Google Ads and Meta Ads (Facebook & Instagram) based on different objectives such as Sales, Leads, Traffic or anything that the atrategy required.► I did the analysis and inform presentation using data platforms such as Power BI, Google Analytics, Google Tag Manager, Amplitude, among others.► I set up the digital environment (almost from nothing) using Google Tag Manager, Google Analytics and Facebook Pixel.► I planned and created digital strategies of Inbound and Outbound marketing in order to increase our sales and current users.► I was in charge of many digital projects as a PO and Scrum dev to improve our digital platforms and UX.► I did the development and analysis of ecommerce KPIs such as CVR, Lifetime Value, Churn, among others.► I did the development and analysis of commercial KPIs such as CPA, Frequence, AOV, among others.► I did the development and analysis of digital ads KPIs such as ROAS, CTR, RPC, among others.► I coordinated with the TI area in order to create new digital products.► I boosted our traffic growth and conversion rate achieving up to 30% more sales.► I developed remarketing campaigns for Meta Ads and Google Ads achieving up to 20% more retention.

► I implement Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and other acquisition channels campaigns for conversion.► I manage and Optimize Payment Campaigns by monitoring different indicators such as CPM, CPC, CPL, Leads, Conversion Rate, PPC, etc.► I set events, goals, funnels and audiences in Google Analytics and other marketing platforms such as Hubspot.► I am in charge of the reporting of the performance channels in platforms such as Looker Studio (former Google Data Studio)► I implement ads with A/B versions and Split Test for Google Ads, Meta Ads, TikTok Ads and LinkdIn Ads.► I implement behavior trackers like Facebook Pixel, TikTok Pixel, LinkedIn Pixel, among others.► I supervise the implementation and quality of new functions in our products.► I define OKRs corresponding to Performance Marketing.► I set audiences according to behaviors and profiles defined by the company.► I am in charge of the implementation of the mailing strategy and its contents.► I define performance indicators for mailing such as CTR, OR, Unsubscribe Rate, among others.► I prepare journey maps and other procedures for the study of consumers.► I prepared and managed the strategy behind the launching of our products.► I am in charge of SEO OnPage,OffPage and Technical.► I work as a PO in different crossareas tribes.► I build workflows for different processes, funnels and journeys.

I do the production, PR and hosting of Metacracks (Feb 2021 - now) for many platforms such as Tik tok, Youtube, Instagram and more. Also I worked in other projects:Audiovisual:► Los Sevillanos (February 2020 - March 2021) (http://bit.ly/3t4BLmd)► Deep Magnet (March 2021 - August 2021) (http://bit.ly/3l3gzue)Podcast:► Bajo La Influencia (July 2020 - March 2021) (http://spoti.fi/3ckrkUK)Streams y Casteos:► Sevillanos Gaming (August 2020 - March 2021 ) (http://bit.ly/3cjR8Az)

► I developed the communications analysis of relevant indicators such as Sentiment, Reach, Interactions, among others.► I was in charge of the searching, development and reporting based on techniques of Data Mining and Social Listening using tools like Quantico or Brandwatch.► I did the design, creation and maintenance of databases.► I accomplished the analysis and reporting of different relevant stakeholders and KOLs.► I executed the analysis and interpretation of trends, correlations and other relative predictive information.► I developed the crisis attention process for the clients that the agency would work on.► I worked as the manager and leader of Engagement Data area.

► I take the lead of different tribes for the design and development of different business assets.► I optimized the performance of the products working on improvements of the characteristics, processes, systems, politics and external alliances.► I was in charge of the perfomance monitoring of the Microfinances market and inside of the business.► I participated in the different trainings of the assets network.► I proposed different indicators for the success of the product performance.► I analyzed different periodical commercial reports of the product evolution studying many indicators such as AOV, Frequency, Lifetime Value, among others.► I proposed different prospection and accompaniment methodologies for the different products.► I find different market opportunities in urban areas.► I was in charge of the negotiation of different external providers defining prices, structures, processes, among other important points.► I structured internal and external processes whom the business would work on.► I developed the consumer mapping and their UX using different methods like interviews and different correlations.► I monitored our indicators using Power BI and transforming them into executives reports.

► I was the social media ads manager (Meta Ads, Google Ads, Waze Ads, Tik Tok Ads) focused on performance and sales.► I worked in the planning and implementation of the Growth Hacking strategies for the optimization of processes, ads, and other relevant points.► I was in charge of the leads conversion and lead generation campaigns doing design supervising, planning and campaign analysis. ► I was the designer and programmer of many landing pages focused on sales.► I worked as the SEO and SEM campaings for sales and traffic objectives.► I worked in the implementation, execution and analysis of mailing platforms such as Mailchimp, Klaviyo or EmBlue. Also, I was in charge of their KPIs like CToR, OR, Unsuscribe Rate, etc.► I made retargeting campaigns for Facebook Ads and Goolge Ads (technical and marketing part)► I optimized ROI and ROAs for each of the clients.► I built and developed ecommerces of different types using platforms like WooCommerce, Shopify, Wix, Magento, among others.► I worked in the implementation and managing of CRMs using Hubspot and other alternative platforms.► I set up data platforms like Tag Manager and Facebook Pixel for the extraction and presentation of executive reports.► I was in charge of the ecommerce and commercial KPIs such as AOV, Frequence, Churn, CRP, etc► I built the Social Media systematization using platforms like Manychat, Zappier, among others.I did these functions for many different clients like Organika, Korra, Odontoz, etc.

► I was in charge of the strategic marketing plan for many different brands of various types such as finances, education, food, among others.► I developed digital ads for Google Ads and Facebook ads working as a design supervisor, planner and analyst.► I managed the digital analysis and executive report presentation of social media ► PR B2B with the objetive to expand different brands.► I was the graphic digital and offline design supervisor.I worked in these functions for many brands like Mi Tercer Lugar, Clínicas ODAM, EFEL, etc.

► I was the digital campaigns manager focused on leads.► I was the digital analyst monitoring indicators like sales, revenue, ROI, among others.► I designed many landing pages focused on sales.► I was the social media and web graphic designer► I worked as the event producer assistant

► I was the social media graphic designer► I was in charge of the internal communication ► I was the institucional photographer► I developed the internal newsletter as the writer and designer

► I was the communications and advertising campaigns manager► I developed the brand Tuna► I helped as a Seller ► I was the logistics manager.