Xanthe Taylor Email & Phone Number

Xanthe Taylor Brand Communications unlocks business potential through crafting unique brand identities, fostering powerful customer connections, and inspiring teams to excel.

Brisbane, Queensland, Australia

Botanic Rhapsody creates innovative, high-performance skincare with upcycled ingredients to reduce waste, support circularity, and empower communities

Focused on research and development in skincare product development, enhancing my expertise in the beauty industry while applying my skills in branding, marketing, and communications.

Dubai, United Arab Emirates

Developed and operationalised the corporate communications strategy across Middle East & Africa to engage employees, enable performance, and support business objectives.Key achievements:- Built and executed comprehensive communication strategies, enhancing engagement and supporting business objectives across the MEA region.- Translated complex strategies into clear, engaging messaging that resonated with diverse stakeholder groups.- Increased employee engagement and fostered a high-performance culture through culturally relevant communications.- Provided strategic communications counsel to senior leaders, aligning messaging with corporate priorities and reinforcing brand values.- Led successful change management and crisis communications initiatives during the pandemic, ensuring clear messaging and smooth transitions.

Dubai, United Arab Emirates

Led the development and execution of strategic communications for the $970 million Etihad IT infrastructure transformation, a project impacting over 20,000 employees, ensuring effective alignment across all stakeholders and enhancing brand perception.Key achievements:- Developed and implemented comprehensive communication plans for both project milestones and change management, aligning with Etihad’s objectives and driving employee engagement.- Managed executive and stakeholder communications to ensure alignment with transformation goals.- Crafted internal campaigns to support large-scale IT rollouts, promoting adoption of new systems and reinforcing their benefits.- Led strategic communications that enhanced the visibility of the IBM-Etihad partnership.- Established communication processes that ensured consistent and timely messaging across various channels, tailored to specific audience groups.

Dubai, United Arab Emirates

Led marketing and brand communications across multiple business units and regions, including global, regional, and country-level strategy and execution, driving engagement and revenue growth.Key achievements:- Developed 360° campaigns across digital, print, TV, and in-flight, ensuring consistent brand messaging globally.- Led digital strategy across paid, owned, and earned media, optimizing ROI and achieving CPA targets.- Managed CRM and loyalty marketing for Emirates Skywards, increasing retention and incremental revenue through segmented communications.- Directed product and route launches, aligning marketing with commercial goals and enhancing campaign impact.- Oversaw media planning and agency partnerships to ensure cost-effective and creative marketing solutions.

Dubai, United Arab Emirates

Developed and implemented the marketing strategy to establish the brand and value proposition, including website content and collateral across social media, SEO, and direct marketing channels in a start-up environment.Key achievements:- Drove content creation and copywriting for advertising and marketing materials, ensuring alignment with brand positioning.- Developed strategic partnerships to enhance brand visibility and drive business growth.

Dubai, United Arab Emirates

Role Overview:Responsible for driving sales and market share growth in Dubai and Abu Dhabi, focusing on client relationships and strategic proposals.Key Achievements:- Achieved new business sales exceeding AED 45.7 million, spearheading entrance into new market sectors.- Built and maintained strong relationships with senior-level clients, generating additional business opportunities.- Managed the development of persuasive proposals and tender responses, effectively showcasing value to clients.- Conducted market and competitor analysis, identifying opportunities for growth and strategic decision-making.- Led cross-functional teams from Operations, Finance, and Legal to ensure project success and alignment with client needs.

Dubai, United Arab Emirates

Managed overall operations, customer care programs, and ensured effective communications across various channels.Key Achievements- Cultivated strong relationships with Microsoft and key clients, enhancing collaboration and trust.- Achieved a 97% customer retention rate through ownership of customer care programs and strategic up-selling of value-added services.- Developed and executed marketing and sales initiative and collateral, managing PR activities, product launches, and events.- Coordinated internal cross-functional teams from Operations, Finance, Legal, and Sales for seamless execution of initiatives.

Bachelors, International Business Major International Marketing

Diploma Beauty Brand Business Management, Distinction

International Business, Specialization In International Marketing And Brand Managment

Double Diploma, Human Resources Management/Business Management

Couple Diploma Business Management & Human Resources Management