Xanthie Drankus Email and Phone Number
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-Over 20 years experience, both agency and in-house-MBA from top-tier European business school in International Luxury Brand Management. Passionate about helping brands fulfill consumers’ aspirational desires.-Strong management skills. Produces results on large and small budgets alike. Loves a challenge and the satisfaction of growing a business.-Breadth and depth of marketing experience - everything from planning to PR to social media to traditional & online advertising to web content development to much more.-Deep understanding of consumer culture, trends and the ever-shifting media environment. -Experience with retail, fashion, beauty, accessories, food and beverage. Has worked on initial branding, re-branding, competitive analysis, pricing and wholesale strategies, product launches and promotions. -Worked on award-winning campaigns - both Silver Anvil and Addy awards.-Enjoys the challenges and opportunities for growth offered by working in a fast-paced and dynamic environment.Specialties: brand marketing, strategy, web, PR, advertising, luxury, food, retail
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Account DirectorThe Clorox Company Feb 2021 - PresentOakland, Ca, Us
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Marketing ConsultantBehavior Agent Jul 2020 - PresentLafayette, Ca, UsRevamped entire brand and marketing strategy: new identity, look/feel. Built new website and content system including blog and email outreach campaign. -
Senior Director Of MarketingRuby Ribbon, Inc. Apr 2015 - Nov 2019Calabasas, California, UsLed award-winning omnichannel product marketing and oversaw all marketing efforts. , maximizing & maintaining marketing budget: brand & growth marketing strategy, events, PR, copywriting, advertising, digital, video, print collateral, social & influencer marketing. Managed internal team of 4 and external team of 5-7 vendors at any time.Highlights include: Change management through major pivots & C-suite turnoverBrand overhaul, ownership of brand & brand messagingConcept and implementation of new strategic directionLaunch of new major product categories (Demiette™, RRSwim, etc.)Seasonal product launches (4 times/year)Creation of new websiteProduction of annual conference, sales incentive trips, sales marketing trainingPR & social push on an extremely limited budget➼ Awards & Accolades: Product of the Year in Innovation awarded by the Direct Sales Association in 2017 for the launch campaign of the Demiette™, first bralette to support cup sizes over DDNamed one of Adam Glassman’s picks in O, the Oprah Magazine RRSwim™, named “The Universally Flattering Swimsuit” by InStyle editors. -
Marketing, Boisset Wine LivingBoisset Family Estates Jun 2014 - Apr 2015St Helena, Ca, UsHead of all things Marketing pertaining to the Wine Living direct-to-consumer program.- Branding and messaging - Website and systems re-build and re-launch; user-experience; creative director- Mobile app development and deployment to manage and leverage social with our diverse sales force- Content creation across all platforms: social, digital, mobile, video, old-school collateral- Event production- Training materials & training sales force- Public speaking at conferences- Drive everything creative- Promotions to drive sales -
Social MediaRodan + Fields Dermatologists Jan 2012 - May 2014San Francisco, Ca, Us- Set and implement international digital, social, mobile and blog strategy/plan- Drive brand engagement across YouTube, Facebook, Twitter, Pinterest and other social media channels - Manage team of copywriters, designers, coordinator and outside vendors- Train independent Consultant sales force on how to use social media for their businesses- Social listening - tracking, reporting and responding to feedback provided over social channels. -
Public Relations ConsultantHlaska Jan 2010 - Dec 2011Contract in-house PR at Hlaska. Launched Hlaska’s first-ever women’s line. Handled all PR, events, social & influencer marketing efforts for the brand during multiple pivots. ➼Hits included: San Francisco Chronicle, Cool Material, C Magazine, etc. (Hlaska was successfully acquired by Guideboat.)
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Account Manager Senior Marketing StrategistGumas 2008 - 2010San Francisco, Ca, Us-Oversaw accounts in various sectors including, but not limited to: Blue Angel Vodka; The Fruitguys; Burr, Pliger and Mayer, LLP; San Francisco Federal Credit Union; CSR/SiRF; Tomi, Skins.-Responsible for brand strategy, planning, positioning, marketing strategy, marketing and media plans, creative briefs, negotiating with vendors and media, project management, proposal writing, client presentations, new business presentations. Worked extensively in traditional, online and social media. -
Pr ManagerStella & Dot 2007 - 2008Brisbane, California, Us-Spearheaded two major branding overhauls, taking “Luxe Jewels” from low-mid market positioning to “Stella & Dot” a hip & fashionable, boutique-style brand. Developed and created copy for all brand communications from collateral to website to internal and external messaging to new brand style guide. -Launched media relations & celebrity outreach campaign reaching an audience of over 20 million and included placements in top-tier media such as Good Housekeeping, Star, CNN, E!, O (Oprah magazine), People and more. -
Account SupervisorKetchum Public Relations 2006 - 2007New York City, New York, Us- Managed Kikkoman International and US Potato Board accounts, totalling over $2.6 mil in annual business. -Recruited celebrity chefs (Thomas Keller, Nancy Silverton and others) to appear in Kikkoman ads.-Led cross-functional teams to plan and implement integrated marketing programs utilizing multiple marketing tactics including advertising (traditional & interactive), direct mail, web design, newsletters, PR, tradeshows, sales collateral, sales training and educational programs targeted to chefs and other opinion leaders. -
Account ManagerVisual Resource 2005 - 2006-Launched PR & branding departments and grew business by 50%.-Managed PR and writing practice, created new business pitches and contributed to branding projects.-Placed PR client CPP (publishers of the Myers Briggs assessment) on Good Morning America.
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Marketing Communications Consultant - Dom Perignon BrandLvmh May 2003 - May 2005Paris, Fr-Led team to conduct a benchmarking study on luxury-industry best-practices in communications and then constructed a new Dom Pérignon brand platform, including a strategic and tactical communications plan.-Contract PR & events for Dom Pérignon to develop customer loyalty. -
Senior Account ExecutivePublic Communications Inc. 1999 - 2002Chicago, Illinois, Us-Promoted to SAE from AE for leading teams of 2-12 colleagues on (Silver Anvil) award-winning PR campaigns in various sectors including: biotech, pharmaceutical, museums, non-profits and CPG.-Implemented PR campaigns targeting Internet to television and print media placements to guerrilla marketing tactics. Attended trade shows, wrote marketing materials, media trained top executives and organized events. -
Marketing & Pr ManagerNewberry Library 1996 - 1998Chicago, Il, Us-Developed and implemented a marketing plan, on an extremely limited budget, which increased the number of visitors by over 50%, and raised $20 million for the Capital Campaign fundraising effort.-Conducted market research and modernized the Newberry brand; handled all PR activities and web redesign.
Xanthie Drankus Skills
Xanthie Drankus Education Details
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Essec Business SchoolInternational Luxury Brand Management -
Cooking And Hospitality Institute Of ChicagoCulinary Arts/Chef Training
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Loyola University ChicagoHistory
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Von SteubenHighschool
Frequently Asked Questions about Xanthie Drankus
What company does Xanthie Drankus work for?
Xanthie Drankus works for The Clorox Company
What is Xanthie Drankus's role at the current company?
Xanthie Drankus's current role is Account Director at The Clorox Company.
What is Xanthie Drankus's email address?
Xanthie Drankus's email address is xa****@****rus.com
What is Xanthie Drankus's direct phone number?
Xanthie Drankus's direct phone number is +141526*****
What schools did Xanthie Drankus attend?
Xanthie Drankus attended Essec Business School, Cooking And Hospitality Institute Of Chicago, Loyola University Chicago, Von Steuben.
What skills is Xanthie Drankus known for?
Xanthie Drankus has skills like Integrated Marketing, Advertising, Marketing Strategy, Strategy, Marketing, Social Media Marketing, Public Relations, Media Relations, Brand Development, Event Planning, Marketing Communications, E Commerce.
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