Planning and implementing the 360 communication plan of KENTIA, across all media (digital and offline) and all sales channels (Retail, eshop, wholesale, hotel).More specifically, the scope of the marketing communication projects for which I am accountable at KENTIA, include mainly the following:- ATL campaigns, mainly TV, radio, press, radio, and tactical BTL activities- Online paid advertising (Google & Meta)- Organic content creation - Social Media Calendar (Facebook - Instagram - Youtube - Linkedin)- Regular updates of corporate sites & e-shop- Customer Base communication (newsletters, SMS, etc.)- Signage and POP material for all KENTIA physical stores, including remote content management of in-store digital monitors- Photo shooting and commercial catalogs- PR activities, including CSR sponsorships, events, exhibition kiosks, etc.- Consumer Research- Annual Marketing Budget

Proposing, designing and implementing online (creation of websites, Search Engine Marketing etc.) and offline marketing activities, including innovative digital tools such as digital Consumer & Customer Satisfaction surveys, Personalized Videos, Augmented Reality apps etc.Indicative clients' list: Avis, Plaisio, Beauty Greece, BoConcept.

Planned and implemented, in collaboration with Plaisio advertising department, a series of significant campaigns and projects, such as the 360° communication of the new Concept Store at Agia Paraskevi (launching the new Retail Identity of Plaisio), the Mundial-related campaign for TV sets, the Back-to-School campaign, the communication of Mobile Support service, Personalized Videos, etc.

Reporting to the Managing Director.Responsible for planning, developing and implementing On Telecoms’ advertising-communication plans, either B2C or B2B. Indicatively:• ATL campaigns, either via media agencies or directly with media (“barter” deals)• In-house development of creative concepts and copywriting• Online presence & marketing: Website and Online campaigns (display, SEM, facebook etc.)• BTL and merchandising• Customer Base Marketing (email campaigns, newsletters, bills as communication vehicle etc.)• Corporate Communications: P.R., corporate video, sponsorships, conferences, exhibitions (such as Economist, Infocom, Posidonia etc.) • Research (brand tracking, qualitative surveys etc.) Annual A&P budget managed, ranged from € 1.5 to 8 million.

Client Service Director, reporting to the Country Chairman.Major accounts handled: NESCAFE, MAGGI, KORPI Mineral Water, NESTLE ICE CREAMS, P&G, WHIRLPOOL, SARA LEE BRANDED APPAREL, PLIAS, CLUB MED, and coordination of the communication activities of Nestle in Albania.

Major accounts handled: NESTLÉ (Nesquik, Neslac, Baby Foods, etc.), S.C.JOHNSON & SON (Raid, Pronto, Mr. Muscle, Duck, Bio Shout, etc.), MATTEL TOYS, SLIM-FAST, REMY (Cointreau, Passoa), MOTTA.In 1994 I was recommended by Gnomi/FCB’s General Manager and received, as Deree College alumnus, a Certificate for the exemplary promotion of the values of ethos, leadership, and commitment to excellence.