Waleed Irfan Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Enhanced and transformed a high-performance B2B SaaS platform through comprehensive iterations, including wireframes, sketches, and screen flows. Seamlessly integrated front-end development (HTML/CSS) with design vision to ensure responsiveness, accessibility, and high user engagement, effectively bridging the gap between design and technical execution. - Led the creation of a comprehensive Knowledge Base platform to support SaaS users, enhancing documentation and user self-service capabilities. Ensured compliance with AODA WCAG 2.1 AA guidelines to improve accessibility for users with disabilities, fostering a more inclusive and user-friendly product experience.

Toronto, Ontario, Canada

- Led strategic discussions with high-level stakeholders to translate complex business, end-user, and technical requirements into actionable design goals. Facilitated cross-functional design brainstorming sessions to build consensus and developed user-centric design concepts using Design Thinking, thorough research, and UX analysis.- Designed and developed marketing materials, including brochures, digital campaigns, and conference assets, to elevate the company's market presence. Collaborated with the marketing team to execute impactful campaigns, strengthening brand visibility and engagement at industry events.

California, United States

- Led User-Centered (UCD) UX/UI design initiatives in collaboration with the CEO and senior management, focusing on enhancing product usability and appeal through strategic goal formulation and actionable plans that upheld high design quality standards.- Maintained active involvement throughout the design lifecycle, ensuring the seamless integration of design concepts into development processes while adhering to user-centered design principles.- Leveraged expertise from previous roles to enforce deadlines and maintain efficiency, consistently driving the success of UX/UI projects and enhancing overall product quality.

- Led the company's creative vision and strategy, ensuring alignment with overarching goals. Collaborating closely with the CEO, I developed cohesive objectives and innovative approaches, particularly emphasizing mobile applications adhering to user-centered design principles.- Spearheaded the transformation of conceptual ideas into tangible prototypes, refining them into visually compelling and fully functional mobile applications. This involved strategic brainstorming sessions, team meetings, and other collaborative tools.- By effectively interpreting client requirements and gathering essential information, I produced innovative design concepts that enhanced the company's brand identity and prioritized user experience. My core work in mobile app design and implementation, with a strong focus on user-centered design, significantly contributed to the company's success and growth during my tenure as Chief Creative Officer.

- Designed and implemented comprehensive analytical and engineering apps, integrating user feedback and conducting rigorous regression testing to ensure optimal functionality and user experience. Collaborated closely with developers throughout the development lifecycle for seamless design integration.

- Spearheaded strategic discussions with stakeholders to translate project requirements into actionable design solutions for American transportation projects. Conducted in-depth user research and scalability testing to create user-centric analytical and engineering applications.- Produced a variety of marketing materials, such as flyers, banners, and brochures for major events, showcasing a strong eye for design and branding.