Xavia Xia Email & Phone Number

• Digital management activities include monitoring and executing New Zealand and Australian Social Media activities across multiple channels – Facebook, Twitter, Instagram, LinkedIn and SEO• Develop and implement targeted marketing and promotional campaigns – plan and organise promotional presentations and update events calendars• Champion the brand by ensuring all materials are in line with Branding Guidelines• Source and manage Bartercard merchandise, including distribution and… Show more • Digital management activities include monitoring and executing New Zealand and Australian Social Media activities across multiple channels – Facebook, Twitter, Instagram, LinkedIn and SEO• Develop and implement targeted marketing and promotional campaigns – plan and organise promotional presentations and update events calendars• Champion the brand by ensuring all materials are in line with Branding Guidelines• Source and manage Bartercard merchandise, including distribution and logistics functions• Prepare graphics, animations and videos to support electronic mail and internal projects, including sponsorship collateral – provide guidance and oversight to external graphic designers, covering the areas of print and digital advertising, business cards and stationery, templates, invitations, branding and signage• Take ownership of key business projects and campaigns from other areas of the business and ensure on-time delivery and execution• Manage and coordinate a wide range of events, from lead up to pack down – develop marketing collateral, streamline the registration process for trade shows and member events – work in close liaison with branches to identify and run industry-specific events Show less

Auckland, New Zealand

• Managed the production of designs for trade shows and develop plans – conducted in-depth market research on competitor activity and industry leaders to gain insight into their messaging and visual branding• Prepared marketing collateral based on design specifications – provided advice to non-marketing staff on the look and feel of the marketing materials• Developed branding, logos and corporate identifiers for use on the website, in printed materials and online marketing channels•… Show more • Managed the production of designs for trade shows and develop plans – conducted in-depth market research on competitor activity and industry leaders to gain insight into their messaging and visual branding• Prepared marketing collateral based on design specifications – provided advice to non-marketing staff on the look and feel of the marketing materials• Developed branding, logos and corporate identifiers for use on the website, in printed materials and online marketing channels• Consulted with managers on marketing and design trends that could positively impact the business• Liaised with key internal and external stakeholders to ensure design briefs are adhered to• Worked collaboratively with the marketing team on creative ideas and administration for campaigns• Managed vendors, including researching and contacting vendors, negotiating contracts and preparing quotes• Company Website Administrator, managed the content and layout using WordPress• Led the design of the booth for the business attendance at the Trade Show – delivered multiple plans for the booth and marketing materials Show less

Zhengzhou, Henan, China

• Provided leadership to Design Teams and the Advertising Department – worked collaboratively on a range of projects, assigned tasks to individuals and teams, and checked for quality and consistency in work produced• Assessed and determined project scale in liaison with the Art Director – identified the key message to be portrayed by the design and created images in line with that brief• Created graphics for product illustrations and logos – prepared print-ready artwork

Ningbo, Zhejiang, China

• Created and produced unique and innovative design concepts – assisted with developing prototypes and coordinated services of external vendors• Developed collateral such as brochures, posters and magazines for a primary school and university, focusing on establishing identity and designed the layout

Ningbo, Zhejiang, China

• Provided tutoring and mentoring in painting and sketching to adult students and National Matriculation Examination Candidates• Assisted more than 35 NME candidates to be accepted into their university of choice

Master Of Legal Studies, Corporate And Commercial Law

Postgraduate Certificate In Commerce, Marketing

Master Of Marketing (Distinction), Marketing, A

Activities and Societies: Beta Gamma Sigma Honor Society

Diploma Of Computer Graphic Design, Graphic Design

Bachelor Of Arts (B.A.) With Honours, Graphic Design, A

Bachelor Of Economics (Bec), Finance, General, A-