Xavier Cortina Email & Phone Number

Mexico City, Cdmx, Mx

Área Metropolitana De Ciudad De México

● Responsible for all Marketing and Communication strategies for Grupo Coppel´s Financial Services (Bank, Remittances and Insurance)● Lead a team of +55 collaborators to drive relevant brand campaigns that propel business growth for Financial Services (Branding, Digital, Media, Creative, and consumer Insights)● Drive the strategy to consolidate the brand positioning of BanCoppel in Mexico and the US (Remittances)● Use quantitative and qualitative data to advise on growth strategy and define product roadmap and campaigns● Led Corporate Communication Strategies for BanCoppel (PR, Media Events and Content Development)● Developed the BanCoppel brand in the US for Hispanics (Remittances and Digital Debit Account)● Developed integrated marketing campaigns for BanCoppel and Afore Coppel (Awareness, Consideration & Conversion)

● Develop, execute and track the strategic marketing plan for BanCoppel and Afore Coppel● Lead the Strategic Marketing Plan and Actions for the Development of the Remittances Market in the US to drive a +7pp of market share● Lead the whole Marketing Team for BanCoppel and launched the first 360 Campaigns (TV, Digital, OOH) to drive a +25pp of Brand Awareness● Defined the end to end Media Strategy (Digital, Mass Media, OOH)● Launched the first 100% digital debit product for BanCoppel

Ciudad De México Y Alrededores, México

● Create and lead the strategic transformation into a Fintech● Align vision to accelerate the business through digital strategies● Oversee and accelerate the marketing strategies to grow awareness and transformation of the factoring business.● Delivered growth on new clients (2.3X monthly average).

Ciudad De México Y Alrededores, México

● Lead the Rebranding process through insights analysis & global trends across categories to deliver a fully renovated experience● Recognized as one of the most innovative brands in 2014 at Entrepreneur Mexico Magazine● Drive and enable the renovated brand to deliver strong product lines for local mass merchants (Chedraui, Walmart, Starbucks).

● Develop marketing strategies and execute plans to grow Derma OTC Business (Canesten, Canesten V and Merthiolate)● Consolidated market leadership for Canesten V - 60% market share through: integrated marketing campaigns, launch of new product (Canesten V 1 Day), display strategy and social media

● Created a successful launch campaign to trigger white bread consumption in China.● Lead corporate integrated Marketing & Communication campaigns for health, nutrition and eco packaging (Bimbo, Marinela, Barcel)● Implemented new research methodologies for Deep Consumer Understanding

Account ManagementData AnalysisPresentations to ClientsFinding Insights

Marketing Director, International Marketing

Master, Imagineering

Business Management, Marketing

Education record