Xavier Cortina

Xavier Cortina Email and Phone Number

Marketing Director | MBA Marketing Direction | Digital Strategy | Financial Services | Innovation | Branding | Growth Marketing @ Gentera
colonia mexico, mexico, mexico
Xavier Cortina's Location
Mexico City, Mexico, Mexico
About Xavier Cortina

With over 20 years of experience in marketing for various industries, including baked goods, snacks, OTC medical products, and financial services, I am a growth marketing expert who leads the marketing and communication strategies for Grupo Coppel's Financial Services (Bank, Remittances, and Insurance). I have a track record of delivering sales and market share growth, launching innovative products and campaigns, and building strong brands across LatAm and Asia.As the Head of Marketing at BanCoppel, I lead a team of +55 collaborators to drive relevant brand campaigns that propel business growth for financial services. I use quantitative and qualitative data to advise on growth strategy and define product roadmap and campaigns. I also oversee the corporate communication strategies for BanCoppel, including PR, media events, and content development. My vision is to create value and innovation from the experience perspective, using a new approach towards the trinity of branding: consumers' desires, technological capabilities, and organizational innovations.

Xavier Cortina's Current Company Details
Gentera

Gentera

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Marketing Director | MBA Marketing Direction | Digital Strategy | Financial Services | Innovation | Branding | Growth Marketing
colonia mexico, mexico, mexico
Website:
gentera.com.mx
Employees:
925
Xavier Cortina Work Experience Details
  • Gentera
    Director De Marketing
    Gentera Jan 2024 - Present
    Área Metropolitana De Ciudad De México
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  • Bancoppel
    Head Of Marketing - Servicios Financieros
    Bancoppel Jul 2021 - Jun 2023
    ● Responsible for all Marketing and Communication strategies for Grupo Coppel´s Financial Services (Bank, Remittances and Insurance)● Lead a team of +55 collaborators to drive relevant brand campaigns that propel business growth for Financial Services (Branding, Digital, Media, Creative, and consumer Insights)● Drive the strategy to consolidate the brand positioning of BanCoppel in Mexico and the US (Remittances)● Use quantitative and qualitative data to advise on growth strategy and define product roadmap and campaigns● Led Corporate Communication Strategies for BanCoppel (PR, Media Events and Content Development)● Developed the BanCoppel brand in the US for Hispanics (Remittances and Digital Debit Account)● Developed integrated marketing campaigns for BanCoppel and Afore Coppel (Awareness, Consideration & Conversion)
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  • Bancoppel
    Gerente De Mercadotecnia
    Bancoppel Feb 2018 - Jun 2021
    ● Develop, execute and track the strategic marketing plan for BanCoppel and Afore Coppel● Lead the Strategic Marketing Plan and Actions for the Development of the Remittances Market in the US to drive a +7pp of market share● Lead the whole Marketing Team for BanCoppel and launched the first 360 Campaigns (TV, Digital, OOH) to drive a +25pp of Brand Awareness● Defined the end to end Media Strategy (Digital, Mass Media, OOH)● Launched the first 100% digital debit product for BanCoppel
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  • Flux Financiera
    Director Comercial
    Flux Financiera Sep 2016 - Jan 2018
    Ciudad De México Y Alrededores, México
    ● Create and lead the strategic transformation into a Fintech● Align vision to accelerate the business through digital strategies● Oversee and accelerate the marketing strategies to grow awareness and transformation of the factoring business.● Delivered growth on new clients (2.3X monthly average).
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  • Pays Coronado
    Marketing Manager
    Pays Coronado Aug 2012 - Aug 2016
    Ciudad De México Y Alrededores, México
    ● Lead the Rebranding process through insights analysis & global trends across categories to deliver a fully renovated experience● Recognized as one of the most innovative brands in 2014 at Entrepreneur Mexico Magazine● Drive and enable the renovated brand to deliver strong product lines for local mass merchants (Chedraui, Walmart, Starbucks).
  • Bayer
    Sr Brand Manager Consumer Care
    Bayer 2011 - Sep 2012
    ● Develop marketing strategies and execute plans to grow Derma OTC Business (Canesten, Canesten V and Merthiolate)● Consolidated market leadership for Canesten V - 60% market share through: integrated marketing campaigns, launch of new product (Canesten V 1 Day), display strategy and social media
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  • Grupo Bimbo
    Corporate Marketing
    Grupo Bimbo Feb 2005 - May 2011
    ● Created a successful launch campaign to trigger white bread consumption in China.● Lead corporate integrated Marketing & Communication campaigns for health, nutrition and eco packaging (Bimbo, Marinela, Barcel)● Implemented new research methodologies for Deep Consumer Understanding
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  • The Npd Group
    Market Analyst
    The Npd Group 2004 - 2005
    Account ManagementData AnalysisPresentations to ClientsFinding Insights
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Xavier Cortina Education Details

Frequently Asked Questions about Xavier Cortina

What company does Xavier Cortina work for?

Xavier Cortina works for Gentera

What is Xavier Cortina's role at the current company?

Xavier Cortina's current role is Marketing Director | MBA Marketing Direction | Digital Strategy | Financial Services | Innovation | Branding | Growth Marketing.

What schools did Xavier Cortina attend?

Xavier Cortina attended Next Mba, Breda University Of Applied Sciences, Universidad Iberoamericana, Ciudad De México, Universidad Panamericana.

Who are Xavier Cortina's colleagues?

Xavier Cortina's colleagues are Marlon Blásquez Monroy, Carlos Bosco, Luis Angel Olmos Contreras, Beatriz Ramírez, Hugo Merlin, Raul Alejandro G., Alma Lt.

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