I am currently a Digital Marketing Manager at Boost My Business Now where I spearhead the development, launch, and optimization of PPC campaigns on Facebook, Google, and TikTok for clients. I have 6+ years of experience in marketing campaigns, client management, and marketing strategy. My diverse background in running campaigns for the ecommerce, music, coaching, professional services, and legal industries gives me unique insights into the behaviors of various demographics. I have managed budgets from $1K to $2M monthly and worked with companies including Universal, Warner Music Group, and Sony. I partner with clients to ensure that all their campaign goals are met. Some notable highlights from my work experience include:· Spearheaded the development, launch, and optimization PPC Campaigns (Facebook, Google Ads, TikTok) for 20+ clients monthly with budgets of $1K-$250K+ monthly, achieving average ROAS for clients of 3X-50X (range of 3X-50X)· Managed team of 15 (Copywriting, Design, SEO, Data Analytics, Social Media), oversaw $30M+ in client ad spend, and fostered connections with target industry, securing 300+ clients for PPC, social media, and marketing campaigns· Wrote ad copy incorporating a personal psychological approach for products/services to increase click-through rates and enhance quality scores, improving conversions by 15.31%· Developed, curated, and posted engaging content for use on social media platforms (LinkedIn, TikTok, Instagram, Facebook, YouTube), and maintained brand consistency, generating 20M-30M views for clients monthlyI enjoy networking with marketing and social media professionals. If you would like to chat, please send me a message. Technical & Software: Salesforce CRM, HubSpot CRM, Monday.com, GoHighLevel, ClickUp, Facebook Ads, LinkedIn Ads, Google Ads, Keap (Infusionsoft) Salesforce CRM, Google Analytics, Google Search Console, Zapier, Canva, Asana, Slack, ZoomInfo, Lucid Chart, ChatGPT, Adobe Premiere ProMarketing Expertise: Integrated Marketing Campaigns, Omnichannel Marketing Campaigns, Customer Marketing, Project Management, Product Marketing, Marketing Automation, Marketing Operations, Partner Marketing, Vendor Contracts, Audience Development & Segmentation, Budgets, Organic Growth, Content Marketing, Content Creation, Paid Media, A/B Testing, Marketing Analytics, Data Analytics, Email Analytics, Digital Marketing, Behavior Analytics, Lead Generation, Market Research, Content Strategy, Social Media Strategy, Budget Management, Email Marketing
Ace Virtual Agency
View- Website:
- acevirtualagency.com
- Employees:
- 22
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Paid Media DirectorAce Virtual AgencyWashington, Dc, Us -
Digital Marketing ManagerBoost My Business Now Jan 2021 - Present
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Ppc SpecialistDigital Science Media May 2018 - Jan 2021Digital Science Media is a startup marketing agency that represents 10 clients. I was in charge of the long- and short-term strategies for 3 clients whose campaigns consisted of SEO, PPC, Paid Social Advertising, Content Creation, Data Input and Analysis, as well as full campaign management.
Xavier Allen Skills
Xavier Allen Education Details
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CourseraMarketing -
Glen Burnie High School
Frequently Asked Questions about Xavier Allen
What company does Xavier Allen work for?
Xavier Allen works for Ace Virtual Agency
What is Xavier Allen's role at the current company?
Xavier Allen's current role is Paid Media Director.
What schools did Xavier Allen attend?
Xavier Allen attended Coursera, Glen Burnie High School.
What skills is Xavier Allen known for?
Xavier Allen has skills like Social Media Roi, Direct Marketing, Social Media, Online Marketing, Facebook Marketing, Content Management, Entertainment Industry, Account Management, Digital Media, Business Development, Facebook For Business, Digital Marketing.
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