Xavier Bruneau Email & Phone Number

Algeria

Algérie

Drive execution of GCO strategy in the markets (Algeria & Tunisia) with primary consideration givento all sales growth drivers (MWB) and appropriate resource allocation.Develop Imperial Brand domestic sales and Market Share and ensure plans are aligned with Africa Cluster and AAA Region goals.Lead and develop the Imperial brand portfolio in the market in.

Casablanca, Grand Casablanca, Morocco

• Own Label
• Define and develop marketing plan by category of products: define the strategic positioning and manage the portfolio and newness planning of the brand.
• Design and implement the 360º communication and trade marketing plan: In and out store (event, digital and PR). Follow-up KPI’s (profitability, traffic and consumer loyalty)
• Design strategies and new initiatives to push specific segments to ensure the leader positioning Retail Network
• Create and monitor… Show more Own Label
• Create and monitor the global communication plan: social media and PR program to increase awareness, engagement and loyalty.

Paris

• Brands for selective market: Salvatore Ferragamo, Emmanuel Ungaro ParfumsBrands for mass market: Jaguar Fragrances, ReplayManagement of 8 persons
• Design and implement the 360º objectives & strategy: marketing, distribution, communication, digital
• Define budgets & 3 year-strategic plan (vision and action plan) to ensure growth and profitability
• Business development: understand retailers‘ challenges to maximize the gain of market shares with strong partnership (global… Show more Brands for selective market: Salvatore Ferragamo, Emmanuel Ungaro ParfumsBrands.
• Business development: understand retailers‘ challenges to maximize the gain of market shares with strong partnership (global trade marketing actions, visual merchandising strategy according to brand’s DNA
• Define, implement and monitor a new perfume strategy in mass market

Région De Paris, France

• Brands: KENZO, Jean-Paul GAULTIER, CERRUTI, ICE-WATCHContext: Go from industrial problematic to a new business model, bringing experiences and desirability to the brands
• Build the trade marketing & VM department to develop a new competitiveness and a new business model
• Adopt a category management approach & create a partnership with the brand (licensors program)
• Create and implement the trade marketing plan and merchandising guidelines & activity
• Create and… Show more Brands: KENZO, Jean-Paul GAULTIER, CERRUTI, ICE-WATCHContext: Go from industrial problematic to a new business model, bringing experiences and desirability to the brands
• Create and manage the collections in partnership with the brands to emphasize the seasonal or exclusive offer meeting retailers and customers’ expectations

Paris

• Digital: Xmas Box and Program Sephora e-Shop Skincare: Savoir Mincir avec Jean-Michel COHEN (pharmacy channel)Perfume: Jean-Charles de Castelbajac (French market) – Sylvie de France (EMEA)I June 2009 - June 2013 I
• Create new concepts and products (with industrial development) for the fragrance and healthcare industry
• Go-to-market vision: financial scenery, mix and distribution plan, 360º activation plan, growth opportunities
• Implement the promotional actions in… Show more Digital: Xmas Box and Program Sephora e-Shop Skincare: Savoir Mincir avec Jean-Michel COHEN (pharmacy channel)Perfume: Jean-Charles de Castelbajac (French market) –.
• Implement the promotional actions in coordination with the commercial department
• Define and negotiate the digital strategy and support the PR TeamMain skills developed: ability to work under pressure and to liaise with experts (artistic and perfume directors). Innovative and pragmatic to create.

Boulogne Billancourt

• Manage a brand portfolio and develop sales with promotion, assortment and pricing items
• Define and negotiate trade plans for the fragrance category and develop clienteling
• Design strategies and new initiatives to push specific segments to ensure the leader positioning of Sephora
• Work in coordination with supply, sales, communication and education team

Paris

• Design and implement annual plan to raise brand market share, sales, profitability & visibility
• Negotiate and monitor budgets and A&P plans with Sephora
• Monitor Sell-In and Sell-Out, collect and analyze market for business development and action plans
• Communicate with and motivate the local commercial team on the brand objectives, priorities and guidelines

Msg, Marketing

Dut Gea, Marketing Des Services